Planning of Qingming activities in department stores

Department Store Qingming Activity Planning 1 I. Commodity Activities

1, reduce the price by one block.

The clothing industry organizes the clearance of goods, reduces the price by one street and concentrates on sales. Cooperate with the decoration of a street that can reflect folk customs, create a sales atmosphere and attract passengers. Such as swings, memorial archways, etc.

2. The supermarket launched the "Cold Food Festival", and the cold food products were displayed centrally. Because Tomb-Sweeping Day is also called the "Cold Food Festival", folklore says that on this day, people don't make a fire to cook, but only eat cold food such as cakes prepared in advance. In addition, the display of scenic spots from the origin of "Cold Food Festival" is more integrated into the cultural atmosphere of folk customs.

3. Give play to the concept of "Qingming outing", organize exhibitions of outdoor sports and leisure equipment, and organize exhibitions of famous cosmetics such as sunscreen and skin care.

Second, the theme lottery

During the activity, 300 yuan can take part in the computer lucky draw 1 time, take part in it twice if you pay 1 0,000 yuan, take part in it three times if you pay 5,000 yuan, and take part in it up to three times, and 1 0,000% will win the prize. The prize is to be determined.

Three. Cultural activities

1, go shopping and fly kites in spring and April.

Form 1: Buy a batch of kites with novel styles. When customers shop in 300 yuan or above, 2 yuan can buy 1 kite, and each person can only buy 1 kite, with a daily limit of 500 kites until the end of purchase. This activity will attract young people and children.

Form 2: collect handmade kite works in advance, show and exhibit during the event, and customers vote. After the event, prizes will be awarded according to the number of votes, and kite writers will be rewarded. This activity can also pave the way for the subsequent flying activities to hold kite competitions.

2. Feel the nature and breathe from the "heart"-Tomb-Sweeping Day Walking Race around the Lake.

Starting from xxx-hiking around xxx Lake. Set up a reception point halfway to provide drinking water and seal it. Rank according to the time spent. This activity mainly advocates environmental protection, being close to nature and embodying public welfare. It can also encourage employees to participate and boost morale. )

Planning of Qingming activities in department stores II. market analysis

This year, Tomb-Sweeping Day is a legal holiday, which lasts from April 4th to 6th. The general folk customs of this festival are: worshipping ancestors and sweeping graves, eating bread and rolling eggs, swinging, planting trees and having a spring outing.

Because the temperature is still low this season, the time is only three days. According to this analysis, the market will have the following main characteristics:

Ordinary people will take ancestral graves as a mobile destination to carry out traditional sacrificial activities, which will correspondingly generate demand for gifts, food and drinks from relatives and friends;

Some citizens will have short trips and tourism activities, resulting in demand for snack food, convenience food, sportswear, tourism equipment and disposable goods;

When clothes change seasons, people will use this holiday to buy spring clothes products;

Parents accompany their children to hang out in places with leisure and entertainment projects or engage in some aimless outdoor sports;

Schools, institutions and other units will organize revolutionary education activities such as paying tribute to martyrs;

There will be arrangements for cleaning up cotton-padded clothes at home; Content comes from

Women began to pay attention to sunscreen skin care products. ...

Second, the promotion focus

Combined with the above analysis, this art festival should focus on the following points:

The activity time should start from April 3, because returning home sacrifices and tourists will buy goods in advance and leave on April 4;

Promotional products should be mainly wine, nourishing drinks, food combinations, snack foods, convenience foods, vegetables and fruits, cooked food, cakes, disposable products, spring clothes, sporting goods, cleaning products and skin care products with special prices and hot spots, which are mainly promoted on DM and displayed in prominent positions in stores;

Each store should carry out various forms of mass entertainment activities according to its own situation, participate in on-site activities, and create a leisure atmosphere;

The decoration of the storefront should be based on wicker, kite and small flowers, reflecting the visual stimulation in early spring.

Tomb-Sweeping Day in the department store planned 3 This year's Tomb-Sweeping Day is April 5th, which is exactly Wednesday. It is estimated that there may be a three-day holiday. Tomb-Sweeping Day is also a good time for outing, outing, leisure, gathering with relatives and friends, and outdoor sports. (outing, picking wild vegetables, picnicking, driving ...) will all become people's keen activities. When you go to the countryside to sweep the grave, you always have to bring something to eat. It is particularly important to reserve outdoor supplies.

I. Activity time: April 3 -5.

Second, the purpose of the activity

Through festival activities, more people will know the styles and varieties of goods in the new supermarket, thus improving the popularity of the supermarket.

Third, the principle of activity.

Safety first, public participation, decent and relaxed, and everyone is happy.

4. Theme: Tomb-Sweeping Day-"Spring outing" and "Good time to travel"

☆ Activity content:

I. Opening Ceremony, Time:

1, ribbon-cutting ceremony (etiquette company);

2. Stage activities (performance companies).

Second, the square promotion

1. Set up a booth of 6-8 (3×3) meters to carry out on-site promotion activities of manufacturers/suppliers. (purchasing department);

2. On-site gift distribution and lucky draw. (Operation Department).

Third, preferential activities.

Four. Lucky draw VI. Full discount on purchase

1. Make a one-time shopping in the supermarket, and get a cash voucher from 5 yuan every time you arrive in 50 yuan. (Use this volume from April 3rd to 5th). (special for supermarket area);

2. You can get a gift if you spend more than 100 yuan at one time.

(Shopping mall umbrella or drinking cup) Tomb-Sweeping Day eats eggs, xx carefully prepares 10000 eggs for you to come. During the event, a lucky draw will be held in the lobby on the second floor. Customers can throw dice once for 30 yuan, twice for 60 yuan and three times for 90 yuan, and win Tomb-Sweeping Day eggs at most.

☆ Publicity plan

1. Campus broadcast time: April 3 -5.

Second, posters: 20,000 copies were distributed on April 3;

Third, SMS.

Activity purpose

First, the opening information release;

Second, attract popularity and display image;

Third, increase turnover.

Planning and Analysis of Qingming Activities in Department Stores: This year's Tomb-Sweeping Day falls on April 4th, which is Friday. It is estimated that there may be a three-day holiday. Tomb-Sweeping Day is also a good time for outing, outing, leisure, gathering with relatives and friends, and outdoor sports. (outing, picking wild vegetables, picnicking, go on road trip ...) will all become people's keen activities. People always bring something to eat when they go hiking in the suburbs to sweep the graves. It is particularly important to reserve outdoor supplies.

First, the activity time:

April 3 (Thursday)-April 5 (Saturday) Friday

Second, the theme of the event:

Qingming "Walking Festival" —— "Spring outing" and "Good time to travel"

Three. Activities:

Activity 1: Tomb-Sweeping Day-"Spring Tour" expires at 100, giving away shopping vouchers 15 yuan.

During the activity, you will buy clothes and department stores in xx for over 100 yuan, give away 15 yuan shopping vouchers, 200 yuan will give away 30 yuan shopping vouchers, 200 yuan will give away cosmetics 15 yuan shopping vouchers, and so on.

1. Shopping vouchers can only be used during the activity and are common throughout the building. If they expire, they will be invalid.

2. Supermarkets and express goods will not participate in this activity.

Royalstar, Rong Sheng, Jiuyang and Galanz are specially invited to show you how to use it and explain relevant knowledge. Midea', Supor, Aide and other series of induction cookers, rice cookers and electric pressure cookers are all sold at ultra-low prices!

Qingming Walking Festival mainly promotes featured products:

50% off sweaters and 50% off Golden Shield costumes;

China women's top ten brands "Dispin" settled in xx, with a 88% discount.

Introduce special, ultra-low-priced goods, 68 yuan/piece Mahler T-shirt; Preah Vihear shirt 35 yuan/piece; 25 yuan/piece Bofeichun shirt; Women's casual sweatshirt 19 yuan, 29 yuan, 39 yuan/piece; Golden Dragonfly T-shirt 39 yuan/piece; Buson T-shirt 35 yuan, 45 yuan/piece; Royal bag set 138 yuan/set;

New children's wear appeared, and a series of special clothes were introduced, including sweatpants 18 yuan/piece, shirts 16 yuan/piece, and T-shirts 10 yuan/piece.

Activity 2: Qingming Walking Festival-sale of leisure sportswear.

During the event, Nike, Pure, Mason, Metersbonwe Bang Wei Bang Wei and other famous products were newly listed! Xx Sports and Leisure City has launched a sale of 100 pieces of casual clothes and travel clothes! Nike is 40% off, Hajia sweatpants 39 yuan/piece, Wanjielong sweatpants 59 yuan/piece, Medea sportswear 78 yuan, 88 yuan/set are all hot items!

Activity 3: Qingming Walking Festival-outing supplies exhibition.

During the activity, a trade fair of picnic supplies and snack food was also held. The new digital cameras on the fourth floor are sold at the lowest price in the county, and some of them are sold at the cost price of three days. Nikon digital camera was sold at a special price of 1080 yuan/set.

Cakes, cooked food and pasta in the supermarket are 30% off every day. Red eggs are sold at the lowest price in the county from time to time, and rice is sold at 1.39 yuan.

When the supermarket department store is full 158 yuan, send a bag of 2.5kg rice.

The original price of Rouying toilet paper is 20.50 yuan, and the current price is 16.90 yuan.

Goya watches are 20% off the audience, and the headdress is 0. 10 yuan has snapped up!

Activity 4: Qingming Walking Festival-the second wave of travel shoes sale-thousands of pairs of famous travel shoes in 39 yuan.

During the activity, xx Shoes City will launch the second wave of thousands of pairs of travel shoes and brand-name new shoes. 39 yuan on sale, shoes on sale 10 yuan on sale. Some shoes for men and women, such as Kangnai, Red Dragonfly, Flying Camel, Sunny, etc. , all are 60% off!

New children's shoes, special sandals from 29 yuan, 35 yuan and 39 yuan.

Activity 4: Qingming Walking Festival-Play XX dice to win eggs.

Tomb-Sweeping Day eats eggs, and xx carefully prepares 10000 eggs, so you can come. During the event, a lucky draw will be held in the lobby on the second floor. Customers can throw dice once when they buy 30 yuan, twice when they buy 60 yuan, and three times when they buy 90 yuan, with a maximum of three times. According to the number of excellent eggs, you can win Tomb-Sweeping Day eggs.

Fourth, advertising:

1. TV subtitle advertisement and flying word advertisement

2. Subtitle advertisement of Meteorological Bureau

3. Store kanban, hanging, etc. ("Go! Go for a walk! " ……)

4. The billboard in front of the building and the rainbow arch across the street

5. Color leaflets (10000 copies, distributed by employees themselves) or Hong Chen information (15000 copies, distributed together with Popular Daily).

6. Main passage floor sticker

Department Store Qingming Activity Planning 5 Tomb-Sweeping Day, as a national statutory holiday, opened the door for the general public to have a holiday. How to use Qingming promotion to increase passenger flow and expand sales is the key to this promotion.

First of all, ideas

It is difficult to find a suitable entry point to promote Tomb-Sweeping Day in shopping malls, but we can indirectly promote goods by combining the coming of spring and the comprehensive listing of spring clothes.

Second, the promotion theme

The grass grows and the warbler flies. In April, I went shopping to send the "paper kite" to be beaming.

Third, the activity time

4-6 April (* * * three days)

Four. Activity content

1. Customers who spend more than 100 yuan on shopping on the same day during the activity period can get a kite at the service desk on the first floor and a 2 yuan with a receipt; Customers who have shopped all over 300 yuan on that day will be given a carbon plastic kite with the receipt and 5 yuan (while stocks last).

Considering that it is the peak season of spring clothes sales, all cabinets are not required to be sold at a unified discount. Each cabinet group can arrange promotional activities reasonably according to its own situation, and the brands that need to be discounted are arranged in advance by various business departments, and the promotional atmosphere is arranged well.

Verb (abbreviation for verb) layout

The outdoor layout focuses on the main entrance glass, advertising space in the west of Hollywood, two side doors and two gates. According to the content of this activity, it will be arranged before March 25th.

Indoor layout mainly uses the ceiling of the lobby on the first floor and hangs various kites above the main service desk, which highlights the spring atmosphere and renders the promotion atmosphere, while giving customers a choice. Put it in place before March 25.

Propaganda of intransitive verbs

Newspapers or TV are still the main media, and the first issue of 1/4 advertisement was released on April 3. At the same time, use SMS to expand publicity and influence.

Seven. budget

newspaper advertisement

Message group

television advertising

Interior layout

Kite purchase quantity