The rise of niche luxury brands, Lincoln Adventurer targets BMW X1 and Audi Q3

On December 27, the new Lincoln Adventurer, which took over the Lincoln MKC, officially announced the pre-sale price of 248,000 to 350,000 yuan, and on its promotional poster, we saw "50 luxury items come standard across the series." "Configuration? Entry level means luxury" slogan. It has to be said that the new Lincoln Adventurer really highlights this car's "luxurious" and uncompromising slogan. Since the new Lincoln Adventurer is the successor to the Lincoln MKC and is a compact luxury SUV, is its pre-sale price of 248,000 yuan to 350,000 yuan expensive?

Competition in the field of compact SUVs among luxury brands is currently very fierce. The German BMW X1 and Audi Q3 are the first choice of many Chinese people. There are also second-tier luxury brands such as Cadillac XT4 and Volvo XC40, which have excellent product capabilities. Obviously, the influence of the Lincoln brand in the Chinese automobile market is far less popular than that of the German BBA. Fortunately, the pre-sale price of the Lincoln Adventurer is very sincere, and the starting price of 248,000 yuan is more attractive than its competitors.

In terms of appearance, from the entire body including the front face design, it can be seen that the domestic Adventurer is completely consistent with the imported version, and there have been no changes since it was made in China. In fact, in many other Lincoln models, such as the previous Aviator, Navigator and Adventurer, the entire front face adopts Lincoln's latest family-style design language; the large-area chrome-plated star-style grille on the front and full-LED headlights are domestically produced. Later Lincoln Adventurers will replace the original imported MKC models!

On the side of the car body, the new car adopts a multi-waistline design that looks very slender and majestic, and the large-sized dense-spoke wheels highlight the sense of luxury. In terms of body size, the length, width and height of the Changan Lincoln Adventurer are 4615/1887/1630mm respectively, and the wheelbase is 2711mm. The size is larger than the current Lincoln MKC, and the wheelbase is on par with BMW's X1. However, in terms of visual experience, it does not look like a car at all. A compact SUV, more like a mid-size SUV.

There are subtle differences in the design of the rear of the car between the aviator and the adventurer. Although they are all Lincoln's iconic through-type taillights, the Adventurer's taillight group is more simple and pure in design. It looks more narrow and elongated, and it looks quite vast like the horizon from the rear of the car.

As for the interior, the domestic Lincoln Adventurer adopts a T-shaped center console design and is equipped with a 12.8-inch floating center control screen. The control panel under the center console adopts a floating design. At the same time, elements such as painted decorative panels and chrome trim strips are incorporated to give the overall interior a good sense of luxury. In addition, the intelligent system is equipped with the SYNC intelligent interconnection system.

In terms of power system, the Adventurer is equipped with a 2.0T turbocharged engine with a maximum power of 248 horsepower and a peak torque of 394 Nm. It is matched with an 8AT transmission. This engine has been first used in the Ruiji model. It is more powerful than the BMW X1 and Audi Q3 of the same level, and can meet the National VI emission standards.

Comment?:?For Lincoln itself, the success or failure of the Adventurer plays a decisive role. It is not only It determines the success or failure of Changan Lincoln, and it also determines the future market direction of Lincoln China. In the face of the overall direction of the brand, the configuration and equipment capabilities of the product itself are irrelevant. We analyze the configuration performance of the Adventurer and it is highly likely that "this is standard, and that is standard." , since it is a dimensionality reduction attack, the configuration performance of the Lincoln Adventurer may exceed expectations.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.