Theme tourism development scheme of museum

When we go to the museum, we should take a bus to visit. This is the plan.

1. Museum Theme Tourism Development Plan

First of all, the theme is clear. The theme is the basic information and impression that exhibitors want to convey to visitors. The design of the museum is usually the exhibitor himself or the product. Second, the establishment of personalized signs, museum design must be unique, to avoid blindly following the trend and plagiarism. Third, pay attention to visitors' experience, use new technical means and methods to communicate effectively with visitors in the form of expression, make full use of modern scientific and technological means to publicize or highlight exhibits from different forms of museums, and realize the perfect combination of physical display and multimedia intelligent display.

Fourthly, the operation mode of consulting cases related to China International Exhibition.

2. Museum theme design

Chengdu Museum is the largest comprehensive museum in Chengdu with a history of more than 50 years. 1958, the preparatory committee of Chengdu Geography Museum was established; 1974, Chengdu Cultural Relics Management Office was established; 1982, Chengdu integrated relevant cultural relics management institutions to establish Chengdu Museum, located in Daci Temple, Dongfeng Road, Chengdu. 1984 officially opened to the public. In 2009, the foundation stone was laid for the new Chengdu Museum. June 20 16, the new Chengdu Museum was completed and opened.

Chengdu Museum is located on the west side of Tianfu Square in Chengdu, adjacent to Sichuan Library, Sichuan Art Museum and Sichuan Science and Technology Museum. It covers an area of about 17 mu, with a total construction area of 65,000 square meters. Its internal space is divided into public activity area, exhibition area, cultural relics storage area and office area. The main building is divided into the south building and the north building: the south building is mainly the above-ground administrative area and the above-ground academic lecture hall (multi-function hall); The main building in the north is the exhibition area. The first floor is the hall, the screening hall and the No.1 temporary exhibition hall. The basement is temporary exhibition halls 2 and 3. The second to third floors above ground are Chengdu's ancient historical and cultural works, the fourth floor is modern works and folk works, and the fifth floor is Chinese shadow play. Total exhibition area14000m2, exhibition line length1500m.

Chengdu Museum has permanent exhibitions such as "Chengdu History and Culture Exhibition" and "Chinese Shadow Play", and will continue to launch high-level temporary exhibitions and special exhibitions. Chengdu Museum mainly disseminates the history and culture of China to the public through the collection, protection, research and display of cultural relics in Chengdu, and strives to provide diversified public cultural services for the city.

In May, 2020, Chengdu Museum was awarded the advanced collective and advanced unit of the 7th Chengdu International Intangible Cultural Heritage Festival in China by the people of Sichuan Province, and was praised by the notice.

On June 5438+February 2, 20201day, China Museum Association released the fourth batch of national museum rating results, and approved Chengdu Museum as a national first-class museum. [3]

3. Design scheme of theme museum

(A) the principle of resource support and market orientation

It means that the development of tourism should be based on the resource situation and attach great importance to market demand, characteristics and changing trends. This is the principle that all production and construction activities must follow under the condition of market economy. In the market economy, any product produced and operated to meet the needs must be recognized and accepted by the demanders, so as to achieve the purpose of production and operation, that is, to realize the transformation of value from commodity form to monetary form and achieve the purpose of profit.

The special significance of emphasizing the principle of resource support and market orientation in tourism development lies in that the external characteristics of tourism resources have not changed much after they have been transformed into tourism projects and products. Therefore, some people often equate tourism resources with tourism projects and products, and then think that resources determine the development and prospects of tourism. Therefore, in the process of tourism development, we often only see the importance of resources, but ignore the decisive role of the market, and fail to develop projects and products that meet the market demand, thus directly affecting the effect of tourism development and development.

(2) the principle of high priority

The special significance of emphasizing the principle of highlighting characteristics, fostering strengths and avoiding weaknesses in tourism development lies in the fact that tourism attraction stems from cultural differences. Seeking novelty, novelty, difference and uniqueness are the main tourism motives and purposes, and also an important way to achieve the purpose of seeking fun. Therefore, tourism development and production must pay attention to characteristics.

(C) around the center, Jackie Chan supporting the principle

Refers to the development and construction of tourism projects and products. While grasping the center, we should pay attention to coordination and cooperation to form mature projects and products.

It includes four aspects. First, the theme of tourism development and construction must be clear, and its core content and main characteristics should be determined layer by layer.

Second, in all aspects of project and product development, we should always pay attention to highlighting and embodying its center and theme. We can plan, select, construct and combine the contents at will to form projects and products without themes, red lines and features.

Third, in the construction of projects and product facilities, we should pay attention to coordination and matching. Transportation, tourism, housing, catering, shopping, entertainment and other service elements are readily available, which are consistent in grade, grade and specification and cannot be distorted and biased. We should gradually increase the number and grade of facilities and services to increase selectivity.

Fourth, in the development and construction of projects and products, we should pay attention to the construction of supporting software such as personnel quality, management service standards, corporate image and corporate culture, as well as the matching and unified planning of packaging, brand planning and marketing after the completion of projects and products, so as to solve the problem of the disconnection between software and hardware, construction and management, service, packaging, publicity and sales of newly developed projects.

(four) based on their own, taking into account the overall principle.

It means that the development and construction of tourism projects and products should be based on their own matching and maturity. At the same time, we should take into account the projects and products in the surrounding areas and related areas, and pay attention to the coordination with the tourism development and construction, structural adjustment and tourism product layout in the surrounding areas, the whole region and even the whole country.

Generally speaking, self-reliance and doing one's own thing are widely advocated and repeatedly emphasized by the society, so most people can easily think of it and do it, but looking at the overall situation, many people often ignore it in their understanding and practice. Tourism development depends on the overall situation, which is conducive to strengthening the concept of tourism development and product construction, and plays an important role in ensuring the overall benefits of tourism development and construction and the long-term benefits of the project itself.

(5) The principle of step by step and gradual deepening.

As far as the tourism project development and construction mode is concerned, it should be implemented in stages, and the level, level, content, nature and characteristics of the project should be continuously improved, deepened, enriched and strengthened.

As far as general construction projects are concerned, there are always big and small. In order to put into production as soon as possible and generate benefits, some construction projects have to be completed first, while others can gradually build supporting facilities. The production of most tourism products also has a process of continuous improvement and upgrading from primary to advanced, forming a series of product systems of various models and grades.

As far as the nature of projects and products is concerned, they can develop from general sightseeing to appreciation, investigation, participation and experience, and some can also develop in the direction of entertainment, vacation, leisure, business and conference.

(six) the principle of scientific development and effective protection

In tourism development, we should adhere to scientific and reasonable guiding ideology and behavior, pay attention to the effective protection of resources and environment, prevent and put an end to predatory and destructive development and utilization, and realize the goal of sustainable utilization and sustainable development of green industries.

Resources are the foundation of our survival and development and cannot be effectively protected.

Helan Mountain Ecological Museum is located in the hinterland of Helan Mountain, in Xiaoquzigou, Dawukou. There is an ancient tree fossil in Xiaoquzigou, which was found in 1994. It is 18 meters long and is an ancient plant more than 200 million years ago. It belongs to Taimu, and its appearance is well preserved. It is the highest and largest ancient tree fossil found in China so far, and the largest, longest and best preserved ancient tree fossil found in Ningxia. It has the Helan Mountain Ecological Museum funded by Wukou District Government.

The overall design of Helanshan Ecological Museum is unique and profound. With stone grain (ice crack) veneer, the top edge is traditional wall stack, and the east and west sides of Beishan are connected by rockery and plastic stone, which is integrated with the surrounding mountains. The main building is divided into three three-dimensional stone steps, like a three-body stone book, with a huge tree-shaped Chinese character Si Tong in the middle of the front. The whole shape consists of Chinese characters stone, mouth (mouth), mountain and English letter V, which means Shizuishan is good! The project is a two-story frame structure with a construction area of 680 square meters, which is divided into three parts: ecological exhibition hall, paleontological fossil exhibition hall and landform exploration area.

From 20 10 to 20 12, the Nanjing Museum successively launched the exhibition of Pang Xuzang's world famous houses, the special exhibition of Bai Yang and Qingtian Chen Chun's paintings and calligraphy, and the exhibition of Yang 20th century China's paintings, which started from 20 13. These three exhibitions are all calligraphy and painting exhibitions. For the curator who has a professional background in calligraphy and painting and is committed to the research and appraisal of calligraphy and painting, although the concept of the exhibition, the setting of content, the depth and breadth of research and scholarship will not be too much trouble, there will still be many unexpected problems in the process of planning these three special exhibitions. Taking these three exhibitions as examples, this paper talks about the experience of curating and analyzes the gains and losses of the exhibitions for the reference of peers in the industry.

With more and more excellent exhibitions in China, the taste of the audience is getting higher and higher, and their eyes are becoming more and more important. The content of the exhibition must be innovative, valuable and weighty, rather than simply repeating the same thing.

The exhibition of calligraphy and painting in the museum needs academic research as the support of the exhibition. Taking Nanjing Museum as an example, it has collected the world famous paintings of Pang, special exhibitions of calligraphy and painting of Wei Xu and Chen Chun of Qingteng Baiyang, and China exhibition of Yangzhi rice cake in the 20th century. Academic research before the exhibition ensures the academic, popular and appropriate continuity of the exhibition content, which is the basis and guarantee for the success of the exhibition. In the way of exhibition, the curator also designed a reasonable guided tour route for the audience according to the survey results, highlighted the key exhibits, increased the guided tour of calligraphy and painting works through the design of the explanation board, reasonable layout and zero-distance display, and explored the panoramic exhibition, which achieved good exhibition results.

The large-scale special exhibition held by Nanjing Museum (hereinafter referred to as Nanbo) usually takes two years from project initiation to exhibition. In fact, before the project was established, the exhibition had gone through a series of preparatory work such as theme setting, meeting discussion and budget. After the project is approved, it will gradually enter the formal implementation stage of the exhibition project. Generally speaking, the work in the first year of these two years was relatively withdrawn, mainly involving exhibition research, exhibition structure and drawing up exhibits. The second year's work is relatively pragmatic, mainly involving determining the chapter structure and exhibits of the exhibition, coordinating exhibition lending, book editing, writing, exhibition design, exhibition venue construction, cultural relics placement, news propaganda, lecture report, personnel reception, cultural and creative planning, etc. Until the exhibition is arranged, changed and withdrawn.

Since 20 13, Nanjing Museum has held a series of important exhibitions, including

The Tibet World Exhibition was established in the beginning of 20 13, and the exhibition period is from February 26th, 20 14 to March 8th, 20 15, and lasts for three months. This exhibition should be a special exhibition that systematically displays collectors and their collections earlier in China. Pang was a collector in the Republic of China, and his collection of China ancient paintings was large and of good quality. During the Republic of China after the founding of the People's Republic of China, his virtual houses mainly belonged to cultural institutions such as the Palace Museum, Shanghai Museum, Nanbo and Suzhou Museum in Jiangsu. There are more than 0/00 famous paintings collected by Pang Xuzhai in Nanbo. 20 10 Zhejiang Huzhou Museum borrowed more than 80 paintings from merchants in Nanbo and held a special exhibition of famous paintings in Wenhui: Nanjing Museum, which lasted for 26 days. Huzhou is Pang's hometown. This exhibition is more like a medium-sized homecoming exhibition. The exhibits are basically supported by a unit in Nanbo, and the number is moderate. On the other hand, the Tibet World Exhibition is a comprehensive display of Xu Zhai's old collections. * * * Exhibit 168, which brings together the collections of the Forbidden City, Shang Bo Museum and Nanbo Museum. There are a large number of exhibits with high quality, including 25 paintings of Song and Yuan Dynasties, and a large number of first-class cultural relics with a long exhibition period. There is no doubt that this exhibition is bigger.

4. Planning of the theme tourism development plan of the museum.

Shanghai Museum is located in the People's Central Square. It covers an area of 4000 square meters. There are many ancient books, paintings and bronzes in it. It's like a big book that tells you the history of China. People all over the country like to go there and see many antiques with their own eyes. If you have a chance to go there, you and I will have a good time.

: The Museum of Chinese History is closed 16:30.

History Museum, with an exhibition area of 8,000 square meters and a collection of more than 300,000 cultural relics. (Ancient part) is its basic display. The exhibition lasted from 6.5438+0.70 million years ago to 654.38+0.840 years before the Opium War. More than 9,000 cultural relics were exhibited, which are of high historical and artistic value.

Opening hours: 8:30~ 16:30 (closed on Monday) Tickets: 5 yuan.

Why do you want to go to the museum? This is easy to understand. Through museums, we can learn about history, cultural changes and the formation process of cities. It is the epitome of this city and has important educational significance. We can learn a lot of knowledge and broaden our horizons.

I come from Hubei. Not long ago, I visited Hubei Museum and Huanggang Museum, which opened my eyes and learned a lot. Why do you say that? Like it's just you and me! Although I am from Hubei, I am not very familiar with the history of Hubei. When I entered the museum, I saw many exquisite bronzes, jade articles and porcelain. I am really shocked, especially the treasures of the four major town halls of Hubei Museum, which are really valuable and have no market. There is a Yuan Dynasty blue and white porcelain in Britain, which sold for 260 million yuan. There are still about 400 blue and white pieces in the Yuan Dynasty, and a large number of them are abroad. What do you think of me in Hubei? Unfortunately, the wealth of China and the United States has been lost overseas.

The museum also shows the modern history of China, the Revolution of 1911, the demise of the Qing Dynasty, historical events from War of Resistance against Japanese Aggression to the War of Liberation, and important historical figures. What impressed me the most was one of the top ten bailiffs displayed in Huanggang Museum.

Lin Biao organized and participated in ten classic battles.

Therefore, attending museums can be the greatest help. We know the city and are familiar with it.

5. Exhibition scheme of ecological museum

Protecting and inheriting intangible cultural heritage is to inspire this ancient and profound cultural factor hidden in it, to combine it with modern life and fashion, and to make intangible cultural heritage not an antique living in a museum, but a fire living in the present.

Art inheritors explore custom-made products such as paper-cut wedding photos, Hubei Provincial Museum launches a mobile game of chime music, and the Forbidden City develops various cultural and creative products.