How to Create an Excellent Campus New Media Platform

To build an excellent new media platform on campus, we must first establish the system of campus media, then determine the orientation of campus media, and finally consider the influence of the development of all-media communication on the construction of campus media team.

New media is a digital, networked and information-based communication environment, covering all kinds of digital media forms, including digital platforms of traditional media, digital TV, online media and mobile phone media. There are various communication modes, which can be widely popularized and customized information and services can be provided to relevant users.

First, the campus media system

There are a group of young people with their own news ideals in campus media. It is these young people who practice their news ideals in this special post of campus media by virtue of their own strength. They need to be such a team, similar to social media, which can operate efficiently and orderly. What such a team needs is a relatively sound system and management model, as well as the training mechanism needed by campus media.

Second, the impact of the development of all-media communication on the construction of campus media team

1, about "all media"

(1) concept of "all media"

Although the academic community has not formally put forward the concept of all-media, in the past year, the word "all-media" has become popular in the press and publishing industry, which stems from the application level of media. With the continuous emergence and change of media forms and the integration of media content, channels and functions, people need words with broader meanings when using media concepts. At this point, the concept of "all media" has been widely used.

② Understanding of all media.

According to the two meanings of "all", the whole media has the following two understandings:

(1) Integrity and comprehensiveness refer to the integration of as many single media carriers as possible, which is the concept of "individual" including many media forms. The whole is a set concept, which is gradually derived from the previous "cross-media" with the development, application and popularization of information technology and communication technology, and embodies the trend of mutual integration and interaction of different forms and functions of media.

We can understand "all-media" as a new form of communication that comprehensively uses various forms of expression such as words, graphics, sound, light and electricity to display the content of communication in an all-round and three-dimensional way, and at the same time spread it through words, audio-visual, network and communication.