Corporate Culture of Taiping Insurance Company

Insurance corporate culture is a new scientific management idea based on culture. In the future, the development of insurance companies, based on the continuous innovation and development of insurance products and services, will rely more on the construction of insurance corporate culture and continuous innovation to achieve more lasting and strong development. So what is the basic content of insurance corporate culture?

The basic content of insurance corporate culture: The core of insurance corporate culture is insurance values

The premise for the formation of values ??is recognition, which is the recognition of the entire industry The recognition of the same value or concept is the necessity for the existence of all insurance elements (including people and things). Value recognition lies in employees' life value and consistency and identity towards goals. As one of the country's three major economic pillars, insurance's development first lies in the creation of economic value. Insurance companies that do not create economic value will not exist.

Insurance is a market economic behavior that takes the form of commodity exchange. The pursuit of economic value is the basis of its existence and development. Value creation-oriented values ??encourage the insurance industry to correctly handle the relationship between the quantity and quality of insurance premiums (i.e. insurance prices), the relationship between operating efficiency and customer service, and the relationship between premium growth and qualified behavior. The recognition of values ??also lies in the common philosophy and social responsibility of the industry. The exchange in the insurance business is different from the exchange of material goods. It is as simple as "paying the money with one hand and delivering the goods with the other hand". Both insurance and the insured play a decisive role in the existence and development of insurance as well as in the interests of the industry, people's livelihood, the entire social economy and even the development of political culture. Only with this recognition from the whole society can the core of cultural consciousness of insurance companies be formed.

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