Interim Measures for the Promotion and Management of Public Service Advertisements

Article 1: In order to promote the development of public service advertising, standardize the management of public service advertising, and give full play to the positive role of public service advertising in socialist economic construction, political construction, cultural construction, social construction, and ecological civilization construction, according to the " These Measures are formulated in accordance with the Advertising Law of the People's Republic of China and relevant regulations. Article 2 The term "public service advertisements" as mentioned in these Measures refers to non-profit advertisements that disseminate socialist core values, advocate good morals, promote the improvement of citizens' civilized quality and social civilization, and safeguard the interests of the country and society.

Government information, service information and other types of public information, as well as special promotional videos, do not belong to public service advertisements as referred to in these Measures. Article 3 The state encourages and supports the development of public service advertising activities, and encourages, supports, and guides units and individuals to participate in public service advertising by providing funds, technology, labor, intellectual achievements, media resources, etc.

All advertising media are obliged to publish public service announcements. Article 4 Public service advertising activities are carried out under the guidance and coordination of the central government and spiritual civilization construction steering committees at all levels.

The administrative department for industry and commerce performs the duties of advertising supervision and guiding the development of the advertising industry, and is responsible for the planning and related management of public service advertisements.

The Press, Publication, Radio and Television Department is responsible for the guidance and management of the production, publication and broadcasting activities of public service advertisements in the press, publication and radio and television media.

The communications authorities are responsible for the guidance and management of the production, publication and broadcasting of public service advertisements by telecommunications business operators.

The Internet Information Department is responsible for the guidance and management of the production, publication and broadcasting of public service advertisements by Internet companies.

Transportation management departments such as railways, highways, waterways, and civil aviation are responsible for the guidance and management of public service advertising activities for public transport vehicles and related stations.

The housing and urban-rural development department is responsible for the guidance and management of urban outdoor advertising facilities, construction site fencing, and public service advertisements in scenic areas.

Other member units of the Spiritual Civilization Construction Steering Committee should actively do a good job in public service advertisements. If they involve the responsibilities of their own departments, they should provide support and do a good job in relevant management work. Article 5 Public service advertisements shall ensure quality and the content shall comply with the following provisions:

(1) Correct value orientation and comply with the requirements of national laws and regulations and socialist ethics;

(2) Reflection The public interests of the country and society;

(3) Standard use of language and characters;

(4) Appropriate forms of artistic expression and good cultural taste. Article 6 The content of public service advertisements should be distinguished from the content of commercial advertisements. Commercial advertisements that involve social responsibility content are not public service advertisements. Article 7 Public service advertisements designed, produced, published or titled by an enterprise may be marked with the name of the enterprise and trademark logo, but shall meet the following requirements:

(1) The name of the product or service or other names shall not be marked Content related to publicity and promotion of goods or services, including unit address, website, phone number, other contact information, etc.;

(2) The area of ??graphic works marked with corporate name and trademark logo shall not exceed the advertising area 1/5;

(3) Audio and video works shall not display the company name and trademark logo for more than 5 seconds or 1/5 of the total duration. The company name and trademark logo shall be marked in the form of a standard version. It shall not exceed 3 seconds or 1/5 of the total duration;

(4) The corporate name or trademark logo appearing in the public service advertisement screen shall not visually reduce the public’s perception and recognition of the content of the public service advertisement. Know;

(5) Commercial advertisements shall not be designed, produced or published in disguised form in the name of public service advertisements.

Any violation of the provisions of the preceding paragraph shall be deemed as a commercial advertisement. Article 8 The sources of public service advertisement manuscripts include public service advertisement drafts, public service advertisement library manuscripts and self-designed and produced manuscripts.

All advertising media are obliged to publish public service announcements approved by the Spiritual Civilization Construction Steering Committee.

The public service advertising department shall establish a library of public service advertising works, and the manuscripts shall be freely selected and used by the public.

When units and individuals design, produce and publish public service advertisements on their own, the public service advertising department shall provide free guidance services. Article 9: Radio stations and television stations shall broadcast public service announcements in each program every day in accordance with the provisions (times) stipulated by the press, publication, radio, television and film departments. Among them, radio stations are between 6:00 and 8:00, and between 11:00 and 13:00, and TV stations are between 19:00 and 21:00. The number of broadcasts shall not be less than the regulations stipulated by the competent department. ).

If the central central newspapers publish an average of 16 or more pages per day (inclusive), the average total number of public service advertisements published per month is not less than 8 full pages; the average daily publication is less than 16 pages and more than 8 pages If the average number of public service advertisements published per month is no less than 6 full pages; if the average daily publication is less than 8 pages (inclusive), the average number of public service advertisements published per month shall not be less than 4 full pages. Party newspapers in provinces (autonomous regions, municipalities directly under the Central Government) and provincial capitals and sub-provincial cities publish an average of 12 pages (inclusive) or more per day, and the average total number of public service advertisements published per month is not less than 6 full pages; the average daily publication is 12 pages (inclusive) Including), the average number of public service advertisements published per month shall not be less than 4 full pages. Party newspapers, evening newspapers, metropolitan newspapers and industry newspapers at other levels shall publish an average of no less than 2 full pages of public service advertisements per month.

The central government’s major current affairs journals and the current affairs journals of various provinces (autonomous regions, municipalities directly under the Central Government) and provincial capitals and sub-provincial cities publish an average of at least one page of public service advertisements per issue; other public life and abstract journals publish an average of at least one page per issue. Publish at least one page of public service advertisements in two issues.

Government websites, news websites, commercial websites, etc. should promote and display public service advertisements in prominent locations on their websites, clients, and core products every day. Among them, the publication and broadcast time should be between 6:00 and 24:00, and the number should not be less than the number of articles (times) stipulated by the competent department. Websites are encouraged to create original public service advertisements based on their own characteristics, make full use of new technologies and new means to display text, pictures, videos, games, animations and other diversified channels, and disseminate through multiple channels such as forums, blogs, microblogs, instant messaging tools, web pages, tablets, etc. Covered by multiple terminals such as mobile phones, long-term publicity and display of public service advertisements.

Telecom business operators must use mobile media and related business operations to regularly publish public service advertisements.