What are the elements of VI design _ Three elements of VI design

VI is generally composed of two systems, one is the basic design system in the enterprise design system; The other is the application design system, which extends from the basic design system to the enterprise visualization project; VI system is to unify the above two systems in the visual project and take it as the basic design blueprint. The following is a brief description of the elements that make up VI:

1. Corporate logo: a visual symbol representing an enterprise and a bridge between enterprises and consumers. There are usually graphic logos, font logos or a combination of the two. In recent years, because the font itself is descriptive, there is a trend to replace graphic symbols.

2. The standard word of enterprise name: the external name of the company, and the local language plus English design is the main design in the planning; Fonts are mostly selected from printed fonts, and after detailed modification, they become independent and distinctive corporate name standard words.

3. Enterprise color: it represents the image color of the enterprise, usually with one color as the main color; Headed by corporate logo, it is widely used in visual projects; It also has auxiliary colors to distinguish goods or institutions.

Brand standard language: In order to expand market share or differentiate products and create different brands, enterprises also appear in their own language and English in principle.

5. enterprise slogan: express the business philosophy, thoughts and future policies of the enterprise in short and powerful words. It often appears with the corporate logo and corporate name standard word.

Special printing font for intransitive verbs: the font used by the company for external publicity can be used for advertisements, leaflets and posters. You can choose a font with the same image from the existing printed fonts, or you can redesign the font for publicity.