Set up a stall to start a business plan

Street stall is an unavoidable topic recently, which is not a new form of entrepreneurship, but a way for young people to try now. The following is the Business Plan for Street Stalls compiled by me, for your reference only, and you are welcome to read it.

Business plan for street vendors (1) Now the state encourages street vendors and wants to start a business. You need to study your business plan carefully before setting up a stall. How can we make the street stall business stronger and bigger?

First, the content of entrepreneurial projects

1. 1. The first stage

1. 1.65438+

1. 1.2. Use short videos and small videos to gain fans and traffic: shoot short videos with the theme of actual combat experience, sales process, street life, scenery and the idea of selling goods, and gain fans and traffic to share the benefits.

1. 1.3. Live broadcast

1. 1.3. 1. Sell the goods live during the stall, and hang the goods that meet the online sales online.

1. 1.3.2. Set up a studio at home and sell goods in the studio.

1. 1.3.3. The time to start selling goods is determined according to the number of fans. In the initial stage, focus on attracting fans and don't rush to sell goods.

1. 1.3.4. Form a community through short videos, build your own brand and form IP, and conduct business activities in the community to accumulate stable consumer fans.

1. 1.4. Establish a fission WeChat group to provide cheap goods and services for WeChat group members.

1.2. Phase II

1.2. 1. After accumulating a certain number of fans and becoming a well-known IP in the industry, set up a company operation team to operate, directly cooperate with big manufacturers, and provide good products to fans for online sales at the most favorable price.

Second, the operation method

2. 1. business model: small, fast and clever, with small initial investment, quick turnover and flexible business model.

2.2. Selection principle

2.2. 1. Choose products that are popular and have high user demand, not products with low user demand, so as to avoid overstocking and occupying funds.

2.2.2. Don't choose this product with a shelf life. Once these goods can't be sold, they may become waste products and cause direct economic losses. Even if you can't sell it, you should choose the goods that can be sold at the right time.

2.2.3. Choose goods with high gross profit, and ensure a certain gross profit when choosing goods. We set up stalls to make money, so we should have a sense of gross profit when choosing goods. The best choice is goods that sell well and make money.

2.2.4. To choose good quality goods, the manufacturer should guarantee the quality of the goods, have a sense of long-term operation, and we should be responsible to the customers. This is the basis of long-term operation, which is the first requirement.

2.2.5. When choosing the primary source of the manufacturer on xx and xx, you must not choose the second-hand source, and generally do not choose the tail goods with broken codes. Most of the tail goods are broken codes or have quality problems, which are easy to cause inventory and affect the reputation among users.

2.3. Ways to get fans:

2.3. 1. It takes a long time to get fans. It is necessary to study the needs of fans and do a good job of satisfying them.

2.3.2. At first, short videos and small videos were used to attract fans, and short videos and small videos insisted on shooting 3-5 videos every day.

2.3.3. Videos must bring value to fans, and share your entrepreneurial experience, pain and achievements, people and things you meet, life and scenery.

2.3.4. Ways to get WeChat fans: When buying goods, you can scan the code and add friends to give small goods or reduce certain fees.

2.3.5. Establish a booth friend exchange group, share experiences, and reduce costs by buying goods.

Third, the sales method

3. 1. Cost mark-up method: On the basis of purchase cost, direct mark-up sales according to customer demand.

3.2. The method of buying one commodity and giving another commodity: on the basis of cost accounting, let customers buy one commodity and give another commodity with higher price experience, so as to increase customers' desire to buy.

3.3. User experience method: let users experience products to promote their purchase.

Four. starting plan

4. 1. First of all, choose and buy stall goods. Before buying, you can go to the morning market, night market and market to find out what goods are selling well recently and what goods are profitable. After choosing a clear target customer group, you can choose and buy. Choice can be discussed in the form of family choice meeting.

4.2. Purchase goods moderately, and adopt uninterrupted procurement methods according to the transportation, supply cycle and sales speed of goods. Don't buy a lot of goods at once, so as not to occupy funds. The advantage of this is that the funds purchased each time are relatively small, so it will not occupy too much funds, and there are fewer goods in each batch, so it is not easy to generate a large amount of inventory and let the funds turn around quickly.

4.3. Prepare sales strategies and tools: study the sales strategies and methods of the goods to be sold, and formulate the sales strategies suitable for this batch of goods. Design the sales route of goods, memorize the functions, cost performance and benefits of goods, so that guests will have the desire to buy at once. Design eye-catching product billboards that customers can see and increase the flow of booths.

4.4. On-site sales: According to the changes of on-site sales, adjust the strategies, methods and even prices in time to make more people buy your goods, so as to sell the goods to achieve the sales target.

4.5. In the whole process of selecting products, formulating strategies and preparing sales tools, you must record short videos, edit them in your spare time and post them online to accumulate fans.

4.6. Live broadcast should be conducted during the stall to attract fans.

4.7. The mobile phone should be ready for live broadcast and short video. If Tik Tok, Watermelon Video and Aauto Quicker are confirmed for live broadcast, you need to prepare three mobile phones for live broadcast and one mobile phone for recording short videos. At the same time, don't charge the charging treasure normally, and prepare to charge the mobile phone. There should be a sense of camera during the live broadcast and the organization language should be appropriate.

4.8. Before setting up a stall, you need to buy tables and tablecloths for placing goods, and you need to buy lighting and other equipment for selling goods at night.

Verb (abbreviation of verb) income plan

According to your own actual situation, you can set an income plan goal to guide yourself to realize each step of income. The goal can be big or small, as long as it suits you. Don't design a very big goal, which is irrelevant, beyond the scope of actual operation and will not be realized at all, which will hurt your entrepreneurial confidence. Set a goal that suits you and achieve it step by step. Every small step will increase your confidence. This will make you more confident that your business can succeed.

5.1.Plan for 2020 (June 2020-65438+February)

5. 1. 1. The net income of street stalls shall not be less than 1 ten thousand yuan per month. By the end of the year, the overall income is not less than 60,000 yuan.

5. 1.2. The number of fans mainly from the media platform is not less than 50,000.

5. 1.3. By the end of the year, e-commerce revenue shall not be less than 50,000 yuan.

5.2. Plan for the next three years (202 1 -2023)

5.2. 1.202 1 year plan

5.2. 1. 1. The net income of stalls along the street shall not be less than 1 ten thousand yuan per month. By the end of the year, the overall income is not less than 6.5438+0.2 million yuan.

5.2. 1.2. The number of fans mainly from the media platform is not less than 65438+ 10,000.

5.2. 1.3. By the end of the year, the e-commerce income shall not be less than 654.38+10,000 yuan.

5.2.2.2022 Plan

5.2.2. 1. The net income of stalls along the street shall not be less than 1 ten thousand yuan per month. By the end of the year, the overall income is not less than 6.5438+0.2 million yuan.

5.2.2.2. The number of fans mainly from the media platform is not less than 200,000.

5.2.2.3. By the end of the year, e-commerce revenue will be no less than 200,000 yuan.

5.2.3.2023 Plan

5.2.3. 1. The net income of the stall is not less than 1 10,000 yuan per month. By the end of the year, the overall income is not less than 6.5438+0.2 million yuan.

5.2.3.2. The number of fans mainly from the media platform is not less than 300,000.

5.2.3.3. By the end of the year, e-commerce revenue will be no less than 300,000 yuan.

Intransitive verb investment plan

Make an investment plan according to your actual resources and income plan objectives, and don't exceed your own investment ability and cause pressure on your life. The most basic principle of investment is to do what you can, and you should invest step by step and roll investment, so that investment can produce economic benefits.

6. 1.2020 investment plan

6. 1. 1. Vehicle: a van.

6. 1.2. Fund: 50,000 yuan for procurement.

6. 1.3. Manpower: 2 persons

6.2.202 1 year investment plan

6.2. 1. Vehicle: a van.

6.2.2. Funds: the procurement funds are 65.438 billion yuan.

6.2.3. Manpower: 2-3 people

6.3.2022 Investment Plan

6.3. 1. Vehicles: 65438 vehicles +0-2 vehicles.

6.3.2. Funds: the purchasing funds are 654.38+500,000 yuan.

6.3.3. Manpower: 2-3 people

6.4.2023 Investment Plan

6.4. 1. Vehicles: 65438 vehicles +0-2 vehicles.

6.4.2. Funds: 200,000 yuan for procurement.

6.4.3. Manpower: 2-3 people

Seven. Risk treatment plan

7. 1. Family life risk treatment scheme: Every family has different risks, so we should determine the risk avoidance scheme according to the actual situation of our own family and consider using the whole assets as a whole to avoid these risks.

7. 1. 1. Status: Children who go to school still need to pay utilities, property fees, heating fees, social security fees and living expenses.

7. 1.2. Question: Setting up a stall to start a business will lose wages, and how to implement the monthly living expenses is a huge problem.

7. 1.3. Treatment scheme:

7. 1.3. 1. If you have an idle house, you can rent it out and realize it, thus reducing the pressure of life.

7. 1.3.2. Every month, the money earned from the stall and the income from the short video traffic on the Internet will be used to pay for the family.

7. 1.3.3. If there are other idle funds for investment and wealth management, the income from investment and wealth management will be used to supplement the household.

7. 1.3.4. These programs are enough to cope with the risks of family life, advocate frugal life in family life, and take this opportunity to let children participate in stall operation and webcast, exercise their social and communication skills, let them know that life is not easy, and cherish their good study time.

7.2. Operational risks

7.2. 1. problem: the operation was not smooth and no money was made.

7.2.2. Treatment plan:

7.2.2. 1. The most important thing is persistence. The accumulation process is arduous. We should be fully prepared psychologically, not afraid of failure, overcome it psychologically, and believe that we can succeed.

7.2.2.2. It must be implemented according to the established business strategy. Never buy goods in large quantities. Be quick, don't produce inventory.

7.2.2.3, we should make a good analysis and summary. We should review the business situation day by day, sum up what we did well today, what we did badly, and how to improve it.

7.2.2.4, learn from the experience of peers and see how people who do well do it. Learn from others with an open mind and constantly improve your ability.

7.3. Reputation and psychological risk

7.3. 1. Question: The psychological problem of losing face in front of classmates, family members, former colleagues, friends, children and classmates' parents and teachers, being afraid of being looked down upon by others and having no status.

7.3.2. Treatment plan:

7.3.2. 1. Setting up a stall is also a way to earn money, a business and a means to support the family. There is no distinction between high and low, and there is no shame in setting up a stall. It is a glorious thing to earn money through labor. Don't care about other people's eyes and behaviors.

7.3.2.2, street stalls are part of our whole plan. We also have a bigger webcast delivery plan, and plans to make money and invest in the industry in the future. We have a strong business plan to support our bright future.

7.3.2.3, we should be more confident. There is nothing shameful about what the state supports. I won't have to associate with people who look down on street vendors in the future. Live your own life, no matter what others do.

7.4. Social security risks

7.4. 1. Question: It is suggested that at the beginning of starting a business, it is best to be a part-time vendor, and then start a business full-time after having certain anti-risk ability. If you leave your job, what about social security and medical insurance?

7.4.2 Treatment plan

7.4.2. 1. One solution is to set up a company and put the social security and medical insurance for yourself and your family into the established company. After the establishment of the company, you still need this company as the main body to run the future business.

7.4.2.2. Another way is to ask community freelancers to pay social security by themselves. The problem with this approach is that when employees retire, their social security will be reduced.

The above business plan I designed for the stall is not easy to start a business. At the beginning, don't make the pavement too big, so as not to cause too much investment and avoid losses. Don't think too much about starting a business. If you plan, study and analyze all day, you won't act, which will waste opportunities. Only when you act can you know the problem here. Adjust your action plan according to the problems that arise. As long as you persist and take action, you will succeed.

It is not difficult to set up a stall. The key is to take the first step, put down your airs and have a good attitude. Don't think that setting up a stall will lose face. For a better life in the future, it's worth it! Setting up a stall is the accumulation of experience and funds, not the ultimate goal. After I graduated from school in 2020, I entered the street stall industry.

The first is to introduce street stall clothing projects.

Due to limited funds, it is better to take the traditional industry route: selling clothes in stalls. Especially since we started to set up stalls together. We need everyone to work together, consider all aspects and follow the principle of mutual benefit and business volume. I will draw up a plan to lay a good foundation for the road of setting up stalls.

I decided to enter the clothing industry for the following reasons:

1, because our supply is cheap and our price is advantageous.

2, stall clothing, no rent, store fees.

"There are no failed industries, only failed stall owners" contains the law of survival and crisis, but it gives us a warning: if we want to survive, we must solve some problems: our clothing scale, product positioning, group goals and so on.

Our project is to set up stalls and women's stalls in the clothing industry.

Spread clothes: (clothes attract customers, clothes are unique, clothes are new and different, clothes and clothes are cloth) I only think about these for the time being.

Second, the goal of the sales team.

Clothing age classification is basically: 18-30 years old.

The consumer group of this age group is the most important group of clothing consumption, and it is the group that buys clothes most frequently and buys more as a whole, in which the frequency of female consumption is higher than that of male consumption. This group has a certain economic foundation, a strong desire to buy, the pursuit of fashion, personality, and the courage to try new things.

Third, the location of the booth.

Although location is not the only prerequisite for the success of clothing stores, the choice of store location still affects the quality of store business to a great extent. A good store website has six main features:

1, business activities are frequent. Areas with frequent commercial activities generally refer to commercial centers and downtown areas.

2. High population density. Opening stores near commercial streets and residential areas has a large flow of people of all ages and social classes, so it is easier to choose clothing styles or types.

3. The passenger flow is large. It involves geographical location and traffic conditions.

4. Convenient transportation. Generally speaking, if the transportation is convenient, the passenger flow will naturally increase.

5. There are many people gathering or gathering. There is a lot of traffic in clothes and accessories near department stores and clothing stores, because guests will stroll around the nearby street shops after shopping.

6. Similar stores gather. The more stores that operate the same commodity, the more opportunities customers have to compare and choose here, so if they can concentrate on a certain location or block, they will be more attractive to customers.

Places that meet the above conditions mainly include subway stations and Lujiazui. Compare the consumption objects, commodity positioning and passenger flow of the above places.

After comparative analysis, the address of the store is tentatively set as xx University.

Fourth, the style of the booth.

Simple European style

The effect I asked for is as follows (if you have a better suggestion, you can change it):

1, the advertisement on the booth is clear.

Step 2 store music

It makes people feel simple and clean.

Verb (abbreviation of verb) commodity selection and purchase channel

(1) Selecting and purchasing goods

1, commodity selection: sample selection, style, brand and quantity.

Manpower planning of intransitive verbs

Sister Ann and I are two people.

Seven. cost planning

1. Decoration fee: 50 yuan.

2. Down payment for clothes: 1000 yuan.

3. Other expenses: 50 yuan.

* * * Meter: 1 100 Yuan.

Eight, stall selling clothes display

The key to making women's wear products is to have many varieties and give customers enough choices, which is different from other brand stores and does not rely on major models to sell! Product display should highlight the characteristics of their own clothes, and display tops, skirts, pants, suits, etc. Separation not only makes the store look neat, but also provides convenience for customers who want to buy skirts. If they just want to buy a skirt, they just need to choose it in the skirt category. If they buy a skirt and want to match it with a jacket, they can go directly into the jacket category to match it! A large number of models can be used as samples, and usually the clothes in the samples sell the fastest! Always change the samples in the window, and don't be lazy!

1, contact me for a small commodity (I'll go home and look for it first) as a free gift for the guests, a small pendant.

2. People like to be greedy and cheap to some extent, especially women. Open a shop and make a lot of money,

"Our goods are 20% off", and you can also adopt the strategy of buy one and get one free (the delivery of goods is mainly delayed goods, supplemented by out-of-season goods)

3. Pricing should be raised a little to give customers price space.

Nine, the confidence of setting up a stall to start a business

I believe that the "money" road of our booth is infinitely bright; Comrades, we don't eat or sleep, but we must cheer up and make money!

At the end of 20xx, I resigned from the administrative work of state-owned enterprises to start a business in the sea. Step 1: Set up a stall.

First, the timing of the stall.

Morning (6: 00-8: 00): Morning market. Farmer market

Morning (9: 00- 15: 00): study. Commodity, source, Taobao, learning English and property management knowledge.

Afternoon (16: 00-2 1: 00): Set up a stall on campus.

Evening (22: 00- 1: 00): Night market stalls.

Second, the tools and experience needed to set up stalls.

1. Tools: tarpaulin, charging lamp, shopping bag, folding stool, trailer, horn.

2. Experience:

The goal of starting a business is simple.

When starting a business, you must know: the right time, the right place and the right people!

Unspoken rule of setting up stalls: Do not sell products whose retail price exceeds that of 20 yuan. Novelty can attract people's attention, and they are the best-selling goods.

The seven-word mantra of the stall: people, products, location, and shouting.

Must read for stalls: think more, think more and act more, and you will be more successful!

Street stall sales skills: improvise, keep an eye on all directions and listen to all directions.

Please remember that stall products are short-lived.

Three defenses: urban management, thieves and counterfeit money.

Set up three channels: money, money and inventory.