Why did Banu open a new store in Beijing to challenge Haidilao hot pot?

It is reported that this hot pot, known as the "Haidilao" challenge, has become a must-eat restaurant in Beijing after opening for one year, and has accelerated the pace of opening stores nationwide, with stores in Shanghai and Xi 'an. The new store "Banu beef omasum hotpot" is located in Xidan Juntai Shopping Mall, Xicheng District, Beijing, with an area of about 500 square meters. Compared with the first store, the decoration design of Xidan store has been greatly upgraded, and it is called version 5.0 by Banu insiders, which is more high-end and atmospheric. After half a month's trial operation, the store officially opened on June 65438+1 October1day.

"Overall, Barnes & Noble has continued productism in Beijing, paying attention to the quality of the products themselves and winning the market with taste." A catering industry observer said. At the same time, the non-characteristic service is also an important starting point for it to open the market. In the public comments, many fans bluntly said that the service even surpassed Haidilao.

In fact, compared with Banu Youtang Store, Banu Xidan Juntai Store has not changed much in terms of dishes. The biggest highlight is the upgrade in decoration and tooling. According to the observation of the expressway. Com, the new store changed the previous elm chair into a card seat, making the dining area independent and private, and the storefront decoration more fashionable; On the wall light box, a lot of materials about hairy belly are used, which shows that it is intended to strengthen customers' cognition of hairy belly; Barnu employees also put on new tooling, highlighting the positioning of the waiter "hairy belly hot pot expert".

"The new store wants to give customers a high-end feeling. The sense of space is more sufficient, "said the person in charge of the store. Highway. Com found that when dining in the store, almost every waiter will tell the product story of Banu Maodu in several treasures. According to the data, Banu was founded in 200 1 year with a history of 18 years. At present, there are 65 direct stores in China, mainly distributed in Beijing, Zhengzhou, Suzhou, Wuxi, Changzhou, Handan and other cities. In the past ten years, Banu has been deployed in second-and third-tier cities, and now its model and reputation are mature, and it is gradually marching into first-tier cities. According to people close to Banu, Banu's entry into Beijing has a lot to do with high operational capacity requirements. He would rather not open the door if he was not fully sure that the store would have the best display.

In addition, Du, the founder of Banu, also has his own views. "People say we are slow. In my opinion, only when the time is ripe is the best time; Banu hopes to make products in a down-to-earth manner and bring the healthiest and delicious hairy belly and the most extreme products to customers. " Following the completion of two stores in Beijing, Banu will be located in Shanghai and Xi 'an. Du, the founder of Banu, said that it is the most powerful to do what you should do to the extreme and give the rest to time.