Matters needing attention in book typesetting design

Matters needing attention in book typesetting design

(a) cover, back cover, spine, mouth design?

1, cover design

(1) What are the three elements of cover design? There are three main factors in the design of book cover: book title, author's name and publishing house. ? Generally speaking, the title of the book is located in the middle of the cover, and the font is the largest. If there is a subtitle, it must follow the main title, and the font is generally smaller than the main title 1~2. ? If the title is vertical, the binding direction is from left to right, and the title is usually arranged in the upper left, near the spine. The binding direction is from right to left and vice versa. ? For books with small author names and horizontal titles, the author name should be placed at the lower right of the title or in the middle below the title. The font size of the author's name should be smaller than the main title and subtitle. ? There is usually a social symbol in front of the name of a publishing house. The name of the publishing house is located at the middle bottom of the book, more than 0.5cm away from the finished product line at the bottom of the cover. The font size of the name of a publishing house is usually stipulated by the publishing house. If there is no specific provision, it should be adjusted reasonably according to the size of the book layout.

(2) The level and bleeding of the cover graphic? The main elements of the cover are the above three items, and at the same time, we should pay attention to the harmonious relationship between the picture and the text, that is, in addition to the above text, the publicity text should be avoided to avoid being too large, so as not to usurp the host's role. The cover is mainly concise and lively, and the outline of the picture should be used as much as possible, with less effect processing. ? Pay attention to the bleeding line on the front cover and the back cover, and keep 3mm from the finished product line.

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2. Back cover design?

(1) What are the three elements of the back cover design? There are three elements in the back cover design of books: barcode, pricing and editor's name. ? Barcode and pricing are connected. Above the bar code is the international book standard number, or ISBN for short. Immediately below is the barcode derived from the book number. The barcode * * * has 13 digits, and the color must be black. Barcode fonts are usually thin and bold, but this is rare. Directly below the bar code is the pricing, which must be kept to two decimal places, and finally used? Yuan? End. If it is a series of books, the book number must be indicated behind the pricing. Pricing text must be black, the same size as or close to the barcode font. The pricing bottom is more than 0.5cm away from the finished product line. ? For horizontally arranged books, put the names of editors, editors or cover designers in the upper left corner of the back cover, and the distance between the upper and lower ends is more than 0.5cm from the finished product line.

(2) The level of the cover graphic? The back cover usually contains pictures and words related to the cover for publicity. The text should have a sense of hierarchy and the font should change with the content.

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3. Spine design?

(1) Three elements of spine design

There are three elements in the spine design of books: title, author's name and publishing house. ? The font size order of the above three is: book title > author name? Name of publishing house. All three should be in the middle of the spine. Books, then these three items should be aligned, especially the first letter at the top.

(2) The thickness of the spine?

The thickness of the spine is adjusted according to the number of pages and the thickness of the paper used in the inner page. The usual formula is:?

1. (p number? 2)? 0.00 1346 ? Gram paper = spine? P number: refers to the total number of pages of the same paper, usually 2P for an A4 paper. The design company calculates the P number according to 2 10mmX285mm, that is, the generosity is 16. ?

No matter how wide the book is, when calculating the spine, the p number is to calculate the pages of the same paper. If there are different papers, calculate the thickness of other papers and finally add them up to get the total thickness of the book.

B. (No.P? 2)? Thickness of inner page paper = spine

The thickness of the paper used in the inner page is generally called 128g, 157g, etc.

? c、0. 135？ G/100? Number of pages = spine thickness? Is this formula suitable for low gram weight (below 128g)? If you want to calculate the spine accurately, you can use the paper thickness x the number of pages to calculate the spine of the printing house. 0. 135 ? G? 100 ? Number of pages (special note: number of pages is not code) = spine thickness (MM)? Supplement: The number of grams is the weight of the paper, such as 128g copper plate, 157g copper plate and 60g offset printing plate, where the number is the number of grams! ! ! ?

4. Mouth design?

(1) is designed for necking. Necking back and forth? The necking of books is divided into front necking and back necking. Lekou is different according to the format of books. 16 book binding length is generally about 8cm, 32 books are 4cm, 64 books are basically unbound, and if there is one, it is 2cm. ? The author profile or book profile is usually placed in front of the mouth. The cover and name of related books are placed at the back, and the names of book planning organization, editor, editor and cover design are placed at the bottom. It was originally placed in the upper left corner of the back cover, but now it has been moved here. ?

(2) Layout?

1, version heart?

What are the requirements for (1) version center setting? The setting of the editing center is related to the content of the book and the number of page numbers (or printed sheets). When setting up the editing center, we must consider the content, and the editing centers of the series should be consistent. ? When designing the core, we should first think clearly that the design, size and position of the header and footer can't be set blindly and arbitrarily, which will eventually lead to a very uncoordinated phenomenon.

(2) typesetting requirements? First of all, since the version center is set, all the text and picture contents must be placed in the version center and cannot overflow.

Get out. Secondly, at the end of each chapter and at the beginning of another chapter, you must change pages. All chapter names must be in the same location. The starting position of each chapter must be consistent. The title page design of each series of books is consistent, the catalog style is consistent with the font and font size, the position of the header and footer is consistent with the font size, and the line spacing, word spacing, paragraph spacing, font and font size are consistent.

2. bleeding?

The bleeding line of the inner page is kept 3mm from the finished product line. ?

3. Headers and footers

? Location, font, size, etc. All chapters must be consistent. According to the central position of the book, two points must be considered when designing: first, it is different from the main text and plays the role of beautifying the inside pages of the spine; The second is to play an index role, which is convenient for readers to search and read. The overall design idea is that the top blank is better than the bottom blank. At the same time, we must pay attention to the distance from the finished product line, leaving more than 0.5cm 4. Page number? Page numbers generally follow the header and footer, but they are also designed separately. Page numbers should be uniform in size, eye-catching, easy to find and beautiful. Pay special attention to the choice of font and size, especially don't skip pages.

(3) The design of posters, leaflets and other promotional materials?

1, the overall idea

? Before the overall conception, we must be clear about the concept, know what to design and what propaganda purpose to achieve through this poster and publicity page. According to the content analysis, how to locate our readers, whether they are ordinary readers or distributors and wholesalers. , clear the design concept, it is necessary to start the overall idea, what materials to use, what content to give up. The position of each design element should be determined before design. ?

2, determine the primary and secondary

? The purpose of determining the focus is to better highlight the theme (or theme) and fully reflect the key content, core views and main values of the poster or publicity page. If the priority is set, the design elements can be defined more clearly at design time.

3. Is the layout reasonable?

Reasonable layout needs designers to conceive according to the content. Don't fill in the blanks completely, pay more attention to rendering the atmosphere, create the atmosphere and highlight the main idea. Let the words and pictures blend together and further conceive the layout according to the purpose to be achieved.

4. Size carrier?

Determine the carrier and size according to the content to be expressed. Posters are divided into folio, 4-open, 8-open and so on. , different sizes. There are 30% discount and 50% discount, and the format is different. If it is Yi Labao and X-frame, the size is 0.8? 1.8、0.8? 2.0 The two specifications are different in different production units. Please make it clear before production.

? 5. What is the verification content?

It is necessary to ask the purpose of this design before making it, so as to set the resolution and size reasonably. Before the design is completed, it is necessary to carefully check the contents of the design to see if there are any omissions. In addition, when designing, consult others' opinions and design from the perspective of an ordinary viewer, so that they can feel whether their own design can attract each other. Then check the contents carefully to make sure there are no omissions.

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