What's the difference between media and media?

There are differences in concept, content and meaning between self-media and integrated media. Conceptually: self-media is a new media form developed relative to traditional media; Media integration is a media form that combines all media forms. Content: new media includes traditional media; The self-media platform includes most network platforms; In the sense: information is conveyed from the media in a traditional and single way; Media integration is to convey information in an innovative way.

The detailed differences and comparisons are as follows:

1. Different concepts

1. New media is a new media form that appears under the new technical support system and is developed relative to traditional media (newspapers, radio, television, etc.).

2. Self-media, also known as "citizen media" or "personal media", refers to a new media that is privatized, popularized and autonomous, and delivers normative and non-normative information to an unspecified majority or a specific individual by modern and electronic means.

3. "Media integration" is a new type of media that makes full use of media carriers, and integrates different media, such as radio, television and newspapers, which have similarities and complementarities in terms of manpower, content and publicity, so as to achieve "resource accommodation, content integration, publicity integration and interests integration".

2. Different contents

1. New media include digital magazines, digital newspapers, digital broadcasts, mobile phone short messages, mobile TV, internet, desktop windows, digital TV, digital movies, touch media, mobile phone networks, etc. Compared with newspapers, outdoor, radio and television, the new media is called "the fifth media" figuratively.

2. Self-media platforms include Baidu Post Bar, Blog, Weibo, WeChat and other online platforms.

3. The media is a unit, a voice and a price. Radio, TV and Internet have become three forms, means and methods serving the same project activity at the same time, and the price will be much higher than any single media, and the customer's recognition of this activity will also be greatly improved.

3. Different meanings

1. The development of new media will be the new trend of media development in the future. In the traditional sense, the media disseminates information through television, radio, newspapers and magazines in a single form, while the new media is a new media concept that integrates the traditional media and uses digital media technology to develop and creatively complete the dissemination, processing and new interpretation of information.

2. Through the "six-degree theory" and viral communication, the speed and scale of information transmission are infinitely enlarged. If the brand and goods of the website are positive, and the users' psychological value after using it exceeds their expected value, then through the influence of users from the media, the reputation of products will be automatically formed, and the enterprise value will be boosted tangibly.

3. Integrating media: The innovation of ideas not only expands the existing narrow understanding of media, but also means a new understanding of the traditional media industry chain. The industrial chain of media is no longer limited to news production, exchange, consumption and other links, and the lines of the industrial chain will also change with the addition of new media.