Planning scheme of mobile phone marketing activities

planning scheme of mobile phone marketing activities 1

1. Activity time:

2xx September 8-2xx September 1

2. Venue:

Ultrasonic Communication City (Zijin Store and Xijie Store)

3. Activity purpose:

In order to improve the image and brand of specialty stores, Because of the fierce competition in the mobile phone industry, all mobile phone companies must increase their sales. Therefore, this promotion can take "9.1" Teacher's Day as the theme and "9.1" as the planning origin to make corresponding promotion plans.

Fourth, preparations:

1. The store needs to prepare promotional models with various brands, styles and functions;

2. Find out in detail whether the manufacturers have any promotional activities, so that the models promoted by the manufacturers can be used as highlights, which can effectively reduce the cost;

3. Training of sales staff, with special training for targeted models to increase sales during the activity;

4. Advertising media: leaflet (A4), storefront outreach edition (size to be determined) and newspaper media (to be determined);

V. Activity content:

1. Invest a considerable amount of money to buy gifts to attract potential consumers passing by;

2. Try to find high-level hosts from the society, so as to mobilize passers-by to participate in the activities when the popularity of roadshows is low;

3. Prepare some simple questions and games about teachers, so that consumers can see the hope of winning prizes, thus mobilizing the enthusiasm of customers;

4. According to consumers' psychology and habits, design a simple and fun game: invite all customers who are interested in participating in the event to write a short message contest and write "Teacher, you have worked hard." Send to the specified number. The writer with the shortest time wins and sets his prize;

5. From September 8 to September 1, hold an original short message contest in Shangdang Evening News, and select the first, second and third prizes and finalists with the theme of "Teacher's Day"; (to be determined)

6. Hold an in-store purchase lottery: those who purchase more than 1,5 yuan (including 1,5 yuan) can participate in the lottery;

7. Group buying models are introduced: Nokia, Samsung, Sony Ericsson, Lenovo, etc. (models to be determined), and the group buying conditions need more than ten people;

VI. Activity flow:

On the morning of September 9th:

It starts at 1: and 9: 3, and the general manager gives a speech.

at 2 and 9: 4, the host will make an opening speech to announce the start of the event, and the etiquette company will arrange to appear in the program

at 3 and 1: 1, the model will show the promotional models of the event;

at 4: and 1: 25, the etiquette company will arrange to appear in the program;

at 5: and 1: 45, the on-site knowledge quiz will be started, and prizes will be given;

at 6: and 1: , the etiquette company will arrange to appear in the program;

at 7 and 11: 3, the host will inform the audience of the opening time and activities in the afternoon;

On the afternoon of September 9th:

Starting at 1: and 15: , the company will arrange to appear in the program;

at 2 and 15: 3, the on-site short message contest will be started, and prizes will be awarded. The winners will be selected and prizes will be awarded.

at 3 and 15: 4, the company will arrange to appear in the program;

the purchase lottery will start at 4: and 16: ;

at 5 and 16: 2, the company will arrange to appear in the program;

the event ends at 6: and 17: 3

VII. On-site arrangement of the event:

1. Venue arrangement: set up a stage in front of the mobile phone store, provided that the storefront access is not affected.

2. Personnel arrangement: only 4 people are arranged in each store, and 2 people will distribute leaflets per class, and guide customers to purchase machines in the store, which requires strong conversation and expression; 1 on-site controller to ensure good communication with etiquette company; 1 gift keeper, and the winner will be designated to issue prizes as required; 1 traffic guide to ensure smooth access in front of the store.

3. Determination of prizes: to be determined

4. Budget: omitted

8. Before and after the event, it is controlled in three parts, and the issues that should be considered in each part are:

1. Before the event, the recruitment and simple training of staff, the appointment of promotion venues, communication and coordination with other departments, budget application for funds, on-site safety issues, time length and time.

2. during the activity, ensure the active atmosphere of the venue and the sales cooperation of the store.

3. After the activity, evaluate the activity, analyze the profit and loss of the activity, and analyze the intangible benefits. If the promotion effect is obvious, you can promote it again with the help of later holidays (such as August 15th, National Day, etc.).

note: the activity flow of this activity needs good communication with the etiquette company to determine its specific time.

planning scheme of mobile phone marketing activities Part II

Activity background:

Spring Festival is a golden period for consumers to buy mobile phones. A considerable number of consumers are looking forward to this period and can buy affordable mobile phones. This part of the population is mainly composed of two parts of consumers. 1. Traditional consumers; 2. Sensible consumers.

rational consumers: biased; Reason; Introverted, planned, opinionated and attached importance to promotional information;

emotional consumers: lively, like to follow the trend, easily influenced by advertising. This part of consumers' buying behavior is irregular, and their self-control ability and planning ability are poor. New Year's Day and Spring Festival are the opportunities for them to show themselves and make public their individuality and fashion.

Taking these two groups into consideration is enough to promote the whole mobile phone market and achieve good sales results.

with the coming of the new year, "wealth" and "auspiciousness" are the common pursuits of all our families.

Planning purpose:

First, use the high attention of the Spring Festival to form the attention of the target consumers to the brand * *;

second, use hot events to form hype topics and increase media exposure. Relying on activities to win consumers' goodwill and recognition of brands and products;

Third, make use of the festive effect of the Spring Festival to gather people to form shock waves and excitement points.

planning idea:

this promotion activity is to promote the main push model through one or two promotional models, and at the same time drive the market and reach a sales boom.

"Slogan" occupies a heavy position in advertising promotion, and it is a kind of disseminated information. Mobile phone is not a luxury product, but a necessity of life. It is a carrier for obtaining and disseminating information. At present, it is an information age, and every information contains endless business opportunities and wealth. It is a pursuit of life and a traditional mentality.

We position mobile phones as a way of life. We are not selling mobile phones, we are selling an auspicious, wealthy and fashionable one. Sublimate a material to a spiritual realm.

Spring Festival has a short periodicity, so the marketing department divides the activities into two stages for the convenience of regional implementation.

the communication slogan is guided by a theme, and the subtitle is dispersed into a series, and the effect of dynamic change is achieved.

Essential elements for the success of New Year's Day and Spring Festival activities

First, it is necessary to take the main push model as the main performance and drive the market with the help of promotional models;

second, give consumers more preferential space than before;

Third, the theme of the event must be combined with traditional Spring Festival elements.

the first stage: warm-up period

location: specialty store

time: 2XX * month * day-* month * day

theme: 2XX** mobile phone

fashion "gift" and wealth

-Spring Festival double festival fun

"2xx *" The theme of fashion "giving wealth" is simple and easy to understand, and the brand * * is embedded in it, which perfectly strengthens the memory. "Gift" plays a two-pronged role here, which has greatly promoted the establishment of the brand. "Fashion" and "wealth" are in this special time, special place and special culture, which are most in line with the mentality of our target population.

"Happy New Year's Day and Spring Festival" clearly named the time period of our activities. At the same time, it creates a festive atmosphere and paves the way for the next stage.

(first stage) Implementation details-

1. Layout of special areas, with warm colors as the main theme to create a shopping atmosphere;

2. The announcement of the activity of "2XX** mobile phone fashion" giving away wealth-short message collection "

(main selected media: newspaper website telecom);

3, DM single distribution, to create momentum in the early stage of the event.

stage ii: hot sale period

location: exclusive store

time: 2XX * month * day-2xx * month * day

theme: 2XX** mobile phone. Fashion "giving" wealth

—— Gifts for Spring Festival

(second stage) Implementation details ——

1. Promotion and SMS selection are carried out at the same time;

2. Anyone who participates in the activity can redeem a gift with QQ number and ID card;

3. Send a gift over XXX yuan;

4. Anyone who buys a designated model can get a copy of XXX's

public relations activity-

The main purpose of the activity design is to expand the media exposure rate, create news highlights, and achieve consumers' high attention to the brand * *.

Layout of activity stores-

The ground offensive is our main battlefield, and the terminal stores need atmosphere and details. Atmosphere is the life of the terminal, but details are a good weapon to distinguish competitors. How to form differentiation? It is very difficult to add new materials blindly and the cost will be high.

The direction of innovation should focus on:

1. Changes in the sense of form of materials; 2. Design style and color difference; 3. The uniqueness of the theme.

The materials for New Year's Day and Spring Festival are as follows:

1. Posters inform the promotion information;

2. Raise the flag to create an atmosphere and distinguish the * * area;

3. The gift pusher is uniformly packaged and printed with the brand name of * *;

4. Focus on the promotion model and the main push model and configure the props;

5. Layout of activity areas.

Media combination-

Internet

Internet, a youth group in the world, has entered our lives, so the communication power of the network platform must be the general media and the main media in the future. In order to get the interactivity and interest of the whole activity, online media is the first choice of communication tools.

Magazines

Magazines are mainly aimed at regional markets. The magazine media itself has a more accurate positioning and directly targets the target population. Magazines are divided into entertainment furniture, literature, real estate, fashion clothes and so on. The magazines described above that are more suitable for the spread of mobile phone products are: entertainment magazines and fashion magazines. This part of the consumers are more in line with the target group of my products.

Newspapers

Choose the mainstream newspapers in the region, and the newspaper media has high credibility, which has obvious promotion effect in the short term.

DM sheet

Only when the two abilities of front marketing and rear management practice are perfectly integrated can we create profits for you.

DM advertising marketing is the most powerful means to help you achieve this perfect combination. It can not only help you maintain the loyalty of your original customers, but also help you dig deep into potential customers and make you get greater and deeper returns from these potential customers.