Understand the most practical promotion skills of cross-border e-commerce (what are the most practical promotion skills of cross-border e-commerce)

As we all know, "promotion" has become an indispensable step for e-commerce. After all, if you don't promote a product, especially a new product, it may have little exposure.

According to the statistics of Harvard Business School, there are about 30,000 new products on the market every year, but few products can break out.

The reason for the failure of promotion may be quality problems, but there are still many cases that show that the products are obviously free from defects and seem to be very suitable for customers, but they have not caused any splash in the market, which may be the result of poor promotion.

In this regard, Bian Xiao helped you summarize the most effective 14 promotion methods at present, hoping to help you:

Fourteen promotion methods

I。 Email marketing

Second, the products mentioned in the news.

Third, product evaluation.

Fourth, cooperate with influential people.

Fifth, make selected videos.

Six, direct mail

Seven, to participate in trade exhibitions

Eight, create a booking promotion

Nine, old customers exclusive activities

Ten, the target audience and Facebook advertising combined use.

Ten, the target audience and Facebook advertising combined use.

Twelve, write a post

Thirteen, create a gift guide

Fourteen Promote and sell in multiple markets

1. Email Marketing

Research shows that 72% of consumers prefer email to all other types of communication, such as telemarketing. In addition, e-mail marketing is still one of the most effective and economical ways to promote products quickly.

But the premise of this is that you should send the email containing product information to the people who need it most, that is, the target audience. Therefore, please subdivide your email list to find the subscribers who are most likely to be interested in your promotion, instead of sending emails in bulk.

2. Product news mention

Brands usually release press releases by holding product launches and promotional activities, but the disadvantage is that journalists release hundreds of press releases every day, so it is easy to be covered by them, but this method is still worth a try.

You can also find news reports about similar products, then contact the reporters who wrote the reports, share your own products with them, and ask them to leave a small space to mention/promote your products.

3. Product evaluation

One of the best ways to promote products, especially new products, is to let users advertise for you. If people see many positive comments about the product, they are more likely to log in and try the new product.

Simply put: product reviews will affect sales.

Give the products to others for free, and then let them give you favorable comments, and attach pictures and videos of the products, which can help you improve your ranking and exposure of the products.

4. Cooperate with influential people

At the Social Intelligence Summit held in Las Vegas, a chief marketing officer said: "80% of Internet impressions are driven by only 6% of users."

When you are a startup company with no mass base, it is not easy to promote your products. Therefore, if your influence is limited, you can seek the help of those who have a larger audience. This part is explained in detail in "Network Celebrity Marketing", and you can learn from it.

According to statistics, as many as 59% consumers buy products on the recommendation of people they know and trust.

Now, some influential people may be willing to sell and promote your products in exchange for free goods or discounts, while others may have to pay to promote your products. But in either case, its return on investment is very high and it is worth trying.

In addition, while promoting products, you can also use larger channels to start building your own channels. After all, relying on the help of others is not a long-term solution.

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