Why do you open so many smoking hotels when there is no business? The secret of making money is as follows.

Why do you open so many smoking hotels when there is no business? My cousin runs a tobacco hotel with a net income of 6.5438+0 million yuan a year. How did he do it? My cousin told me quietly: Don't underestimate the lack of customers in tobacco hotels, but ordinary people don't know the secret of making money behind them? .

According to my cousin's description, I summarized the secret of making money in tobacco hotels as follows.

What is a tobacco and liquor store? A tobacco and liquor shop refers to a shop with a legal business license, which deals in tobacco and alcohol. There are domestic and imported tobacco and alcohol, tobacco and alcohol suitable for ordinary consumers and tobacco and alcohol suitable for successful people.

The business scope of tobacco hotels: to sell cigarettes, you must apply for a tobacco license, and to sell wine, you must apply for a food circulation license. Therefore, the business scope of tobacco hotels includes: cigarettes, wine, cakes, candy, canned food, non-staple food and drinks, and all the goods within the business license can be sold.

It's actually easy to make money in tobacco and liquor stores, even if it comes out. The income of tobacco and liquor stores is sales minus costs, minus the store rent labor costs, and the rest is profits.

1, the profit of selling cigarettes in tobacco hotels.

Cigarettes are specially distributed by the State Tobacco Bureau, and the best-selling cigarettes in the market are in short supply. First, the tobacco bureau gives franchisees and cigarette shops different quotas.

For example, the community commissary and some tobacco retail stores, the Tobacco Bureau will provide Chinese cigarettes to tobacco hotels, as well as cigarettes from outside the province and unsalable cigarettes. The price of cigarettes outside the province is cheaper than that in the province, and the unsalable cigarettes are sold. The comprehensive profit of selling cigarettes is between 7% and 20%.

The channel of selling wine determines whether you can make money or not.

Whether you can make money depends on the purchase channels of wine in tobacco hotels. People who run tobacco hotels will act as agents for a certain brand of wine and then mix with other famous wines.

The profit of brand liquor is as high as 50~60%. For example, the profit of a bottle of liquor with retail price of 100 yuan is from 50 yuan to 60 yuan, and the profit of other famous brands and ordinary drinks is 20~30%.

Costs and profits of tobacco and liquor stores. Shop rent is the biggest expense of tobacco hotels. Tobacco hotels must be located in prosperous areas or high-end residential areas. Labor costs such as store rent and utilities are 300,000 to 400,000 a year, and these costs must be earned back.

If you want to open a tobacco hotel, the highlight is to put cigarettes and wine on the goods of the tobacco hotel, which requires 500 thousand capital investment.

Tobacco and alcohol are special commodities, and the liquidity of cigarette-opening hotels is all in commodities. The cost of all the hotels that open cigarettes plus the money for pressing goods, the total capital is between 700 ~ 1 10000.

The secret of making money in tobacco and liquor stores.

1, tobacco and liquor stores will sell fake wine. All the famous wines on the counter are real. In order to identify the authenticity, customers will definitely take it to see it carefully. There are also customers who have done their homework and searched the Internet for information to identify the authenticity of famous wines. Customers think they won't buy fake wine by doing so.

Fake wine in tobacco and liquor stores is usually not put on the counter at all, and salespeople will hide it. When you come to the tobacco and liquor store to buy famous wine, the salesman will show you the real wine and change the bag into fake wine when you are not paying attention. Most restaurants are honest and trustworthy, and only a few lawless elements will do so.

2. Recycle and exchange packages. The cigarette hotel will put up a sign in a conspicuous place in the store, which neatly says that tobacco and alcohol are recycled at high prices all the year round.

Inadvertently, the real cigarettes and famous wines were replaced with fake cigarettes and fake wines. Their operations and techniques are so fast that you can't prevent them. After the exchange, the purpose is to tell you that they don't accept it.

3. Wine display fee and advertising fee. Don't think that the neat wine on the container of the tobacco hotel is just for looking good. In fact, in order to promote its own brand, the winery wants to put its own wine in the tobacco hotel, and it is a conspicuous position that consumers can see when they enter the store. When it comes to raising the popularity of wine, it is the so-called title fee.

In addition to the display fee of wine, tobacco hotels have another way to earn advertising fees, that is, the facade advertisement of tobacco hotels. If a tobacco hotel has a good location, and its facade and door are eye-catching, the liquor agent will talk to the tobacco hotel about the advertising fee of the door, which can be regarded as an income of the tobacco hotel.

4, high-priced recycling of tobacco and alcohol hotels have a special business of recycling tobacco and alcohol, especially recycling some high-end cigarettes and expensive old wine!

For example, Maotai and Wuliangye produced in the 1980s and 1990s, as well as some older wines, have certain collection value because of their small amount.

Because of this, many tobacco and liquor hotels buy these vintage wines from the market at high prices, and then collect them, and then sell them at high prices when they appreciate, earning the difference.

Every holiday, many people will buy cigarettes and alcohol as gifts, and those who receive the gifts will take the remaining cigarettes and alcohol to the tobacco hotel to sell. As long as the appraisal is true, tobacco and liquor hotels will recycle tobacco and alcohol at a more appropriate price.

These cheap recycled cigarettes and alcohol will be sold to some high-end hotels and restaurants at wholesale prices below the market. That's what my cousin does. The profits are considerable. They are all settled in cash.

5. Launch home delivery service. Nowadays, people hold weddings or other happy events, and there is a great demand for alcohol and tobacco. In this case, the tobacco and liquor hotel will deliver the goods to your door, and the tobacco and liquor delivered will be very sufficient.

Cousin launched this service, promising that the inexhaustible cigarettes and alcohol can be returned and settled according to the actual consumption situation. Cousin has done a good job in this respect, and there are many people who get married and hold happy events on holidays, so several people are busy.

6. Rebate subsidies of manufacturers. Now people's living conditions are good, and the wine used in the wedding is medium and high-grade liquor. If the tobacco hotel can reach a certain sales volume every year, the winery will compensate the dealers for the sales rebate. The higher the sales, the more compensation. This is the way to promote the winery. Acting as an agent for a well-known brand of wine merchants, the annual rebate amount is considerable.

7. Tea is also an important income of tobacco and liquor stores. In fact, the quality of high-grade tea sold in tobacco and liquor stores is the worst, and the price is generally 10 ~ 20 times of the purchase price, so never buy tea in tobacco and liquor stores.

8. The food sold in tobacco and liquor stores is also a kind of income. Tobacco and liquor stores not only sell tobacco and alcohol, but also sell some non-staple foods, such as instant noodles, sausage beer and popsicle drinks in summer, which is also an income of tobacco and liquor stores.

Written at the end: How do ordinary consumers distinguish fake cigarettes and fake wines on the market?

One: How to identify fake cigarettes?

1, look at the old and new packaging of cigarettes. Real cigarette boxes are often very delicate, look very new, and the cigarette cases are very bright. Fake cigarettes often look old, like they have been left for a long time, or cigarette cases look dim.

2. Look at the brand of cigarettes. Open the cigarette case and study the trademark of the cigarette carefully. If the cigarette is genuine, the trademark handwriting is clearly printed, the signs of the strips and bags are exactly the same, and the fake cigarette trademark is roughly printed with small or fuzzy fonts.

3. Smell the cigarette. If you can't judge whether the cigarette you bought is true or not, you can smell it. Real cigarettes are slightly tobacco-flavored, while fake cigarettes are full-bodied or completely tasteless.

4. Light a cigarette. Light a cigarette, put it in an ashtray and let it burn automatically. If the cigarette is genuine, it can be completely burned out; If it is fake, it will go out automatically after a while.

Two: How to distinguish fake wine?

1, improve your ability to distinguish between true and false tobacco and alcohol. You can study relevant materials online and study hard to improve your ability to distinguish between true and false tobacco and alcohol.

2, carefully check whether the packaging is clean and intact, the real wine packaging pattern is clear, the beautifully printed packaging has a luster, and the fake wine packaging text is vague.

The anti-counterfeiting pattern of real wine packaging will show different colors from different angles, and it can only be used once, and minor damage cannot be recovered. These packaging details are difficult for fake wineries to do.

Don't trust security labels too much. In today's advanced technology, anti-counterfeiting labels and QR codes can be used. Nowadays, most fake wines are filled with inferior wines in old real wine boxes and real wine bottles. Such fake wine is not risky and difficult to identify. Pick up the wine box, turn it upside down, and carefully observe the bottom of the box to see if it is damaged. If there is too much glue, it must be fake wine.

3. Find a trustworthy supplier, take goods from him for a long time, a supplier with credibility and conscience, know how to do long-term business, and won't hurt customers with long-term cooperation. Goods that have been taken for years will form mutual trust.

If you suspect that the cigarettes or famous wines you bought are fake, you can take the cigarettes you bought to the local tobacco bureau and the wine to the local dealer to tell you the truth. They will tell you the truth for free, and their appraisal results are authoritative.

The above are the real reasons why tobacco hotels seem to have no business and will not close down.

1, there is a channel behind it.

No one seems to patronize the tobacco hotel. In fact, they don't rely on customers to buy. Most tobacco hotels have great distribution channels behind them and will cooperate with many units. The purchase of gifts for the holidays has basically been discussed, and it is basically unnecessary to do it this year. Therefore, even if no one comes to buy it, they don't care, because the sales channel behind them is really bigger than you think.

2. The source of income of tobacco and liquor hotels is often not one or two retail sales.

Most of them go to wholesale and group buying, which is a big business. If they always wait for customers to buy such goods every day, they are likely to starve to death. How can they sit there so leisurely every day? (Related recommendation: There is no business in the supermarket. What makes money? Supermarket employees uncover the secret of making money in supermarkets! This is the reason why supermarkets are opening more and more! )

They don't expect ordinary people to make a profit by buying a pack of cigarettes. Their target customers are mostly big bosses, hotels and other big customers. The wedding banquet is not a small number.

3. Have a stable customer base

Some tobacco and alcohol shopkeepers have their own stable big customers.

For example, when the company holds an annual meeting, the quantity of drinks is very objective, and it is not necessary to delve into how much money a bottle earns, but such a single order will win by quantity. This is the power of group buying.

After all, in a human society, if there are more banquets, the consumption of tobacco and alcohol will naturally increase.