What is the standard font?

Standard fonts are special fonts designed for corporate image recognition and are used in identification systems such as names and logos.

Standard fonts are unique fonts specially customized for enterprises or products. They are carefully created by professional designers based on the characteristics of the enterprise or product. It is not only one of the core elements of the corporate image identification system (VIS), but also an important way to show the personality and characteristics of the company. Standard fonts occupy an important position in identification systems such as corporate names, logos, product names, and trademarks. They can effectively distinguish a company from competing products and enhance brand recognition and reputation.

Designers can design from scratch according to the characteristics of the company or product, or modify existing fonts. Standard fonts are widely used in many fields such as brand identity, advertising, and packaging design, and are an indispensable part of corporate image construction.