Meb slogan slogan

Electrification is the future of automobiles. If any car company does not accelerate its transformation, it is likely to become Nokia of that year.

On the journey to electrification, the determination and courage of the public are quite firm. Important products represented by ID.3 will be delivered this summer, and an electric vehicle offensive is being launched throughout the group.

For the public, 20 19? 2008 was a successful year and also a year of laying an important strategic foundation. At the just-concluded 2020 annual media conference, Herbert, Chairman of Audi ag Management Board? Diess) stressed that the implementation of the EU's stricter carbon dioxide emission targets, 2020? 2008 will be a watershed. "With a strong product lineup, we have always welcomed it? 2020? Year and? 202 1? Ready for 2008, will launch? 15? Electric cars and? 18? A new plug-in hybrid vehicle. "

Volkswagen is one of the few car companies that have made a commitment to the Paris climate agreement, and the "goTOzero" strategy embodies the goal commitment of achieving carbon neutrality in 2050. Now it seems that this is by no means an empty slogan. The public's strong investment in electrification and investment in products and infrastructure have proved this. ?

70 electric armies

Since the release of "Change 2025+ Strategy" on 20 16, Audi AG has taken electric vehicles as the strategic core.

In order to achieve the goal of reducing carbon emissions by 30% compared with 20 15 in vehicle life cycle by 2025, Audi AG has drawn up a blueprint for electrification of vehicle combinations.

Before 2023, the investment in electrification alone will exceed 30 billion euros. By 2030, the electric vehicle coverage rate of the entire group fleet will increase to at least 40%.

Volkswagen took the lead in electric travel in the luxury market, and the first batch of electric vehicles was put into production on 20 19: Audi e-tron was the first, followed by Porsche Taycan.

Porsche has shown great potential in the electrification market, and the order for Taycan, a pure electric sports car, has so far exceeded 654.38+0.5 million. The new Audi e-tron is a model of great significance to the whole group. Meet the demand for electric travel in the high-end market, and the cumulative sales volume has reached 32,000 units. In Germany and Norway, Audi e-tron has surpassed Tesla in early 2020 to become the best-selling luxury electric vehicle.

After the ID is established. Pure electric sub-brand, Volkswagen brand began to launch concept products frequently. Until the Frankfurt Motor Show last year, it finally ushered in its first ID. The family production car ID.3 marks the official start of the Volkswagen Electric Corps.

At present, the ID family plans to have seven products, including all kinds of pure electric vehicles, including mass production and concept cars, such as ID.3, ID.4 and ID. BUZZ、ID。 ? VIZZION、ID。 ? BUGGY、ID。 ? ROOMZZ and ID. ? Space? VIZZION, covering all market segments, meets diversified needs.

Ralph, chief operating officer of Volkswagen passenger car brand? Brandest? At the 20 19 financial report meeting, Tter said that the first phase strategy has been successfully implemented. Looking forward to the second stage, Volkswagen brand will be committed to becoming a leader in the field of electric travel. ID.3 is scheduled to be delivered to users this summer, and ID.4, the first pure electric SUV model, will also follow. The electrified version of existing products will further strengthen the product lineup of Volkswagen brand.

By 2022, Volkswagen brand will provide pure electric vehicles for key market segments; By 2025, the Volkswagen brand will sell at least 6.5438+0.5 million electric vehicles every year.

Dr. Diss said at last year's Frankfurt Motor Show Group Night that it is estimated that by 2028, Volkswagen will launch nearly 70 new electric vehicles, and the total number of electric vehicles based on electric platforms will reach 22 million, covering all brands and platform architectures of the Group, and its product lineup will be completely changed. About ten years later, one in every two cars produced in Europe and China is an electric car.

From the point of view of EV, from the current planning scale, investment scale and new car development speed, if other large automobile groups do not catch up quickly. 10 years later, the electric vehicle market is likely to be dominated by the public.

Point-line-plane construction layout

From battery supply and manufacturing to charging network, Audi AG has invested a lot of resources in various aspects to gradually complete the global electrification plate puzzle.

Since 20 19 and 1, Audi ag's spare parts business has been officially divided into independent departments, and it is undergoing tremendous changes that other departments of the group have never experienced, shouldering the responsibility of changing from the era of internal combustion engine drive to the era of electric drive.

First of all, pay attention to the main parts production base in Germany. Salzgit factory not only produces electric vehicle parts, but also produces battery cells; The Brunswick plant will produce battery system components; The Kassel plant will provide a complete electric drive system.

The biggest challenge in the production process of electric vehicles is production capacity, and ensuring the supply of power batteries is the key.

Audi AG has reached strategic cooperation with South Korean SKI, Samsung SDI, LG Chem and China Contemporary Amperex Technology Co., Ltd., and will purchase batteries with a total amount of more than 50 billion euros to accelerate the development of electric vehicle business. Looking ahead, solid-state batteries also show great potential. The group hopes to join hands with its partner QuantumScape to apply solid-state battery technology to industrial production.

This year, the Volkswagen parts department will also work with? Northvolt？ Cooperate in research and development and production of batteries, invest about 900 million euros to start construction and production of 16 GWh battery factory in Salzgit, and plan to put it into production at the end of 2023 or early 2024. In addition, a battery recycling trial production line in Salzgit is also under construction, and it is expected that the factory will be completed and put into operation this year.

Parts departments are also exploring new business areas, such as the production and sales of mobile charging stations and battery energy storage systems. In the past year, Volkswagen's fast charging network in the United States has developed rapidly. At present, there are more than 400 charging piles, and the scale of charging network in the United States has ranked second after Tesla, and it is fully prepared to promote electrification offensive in the United States. In addition, there are plans to build a battery factory in America.

In Europe, Audi AG will cooperate with IONITY to build 400 fast charging stations along major roads and highways by 2020, of which 65,438+000 will be located in Germany, and there will be one charging station every 65,438+020 kilometers on average. Yili (electric? Life) will also provide an intelligent wall-mounted charging system to use green energy for home charging. This service was first launched in Germany.

Let's take a look at the platform strategy of Audi ag. MEB, PPE and SPE platforms will be used among its brands, and the overall combat power will be greatly improved and the synergy will be stronger.

1, MEB platform (Volkswagen/Seat/Skoda/Audi)

Audi began to develop a modular electric platform MEB(Modular? Electrification? Toolkit), with a total investment of $7 billion. In the next 10 year, large groups will use this platform to manufacture150,000 electric vehicles. MEB platform is the core of Volkswagen's electric vehicle offensive, which is open to other automobile manufacturers. MEB platform is the most widely used to achieve economies of scale and greatly reduce costs.

MEB platform adopts highly modular design, with long cruising range and fast charging. Brand-new electronic system architecture "E3" and new operating system "Volkswagen". OS "will make the vehicle have stronger central processing ability to meet the needs of life cycle updating and upgrading. MEB platform is very flexible and suitable for any vehicle type.

This year, Volkswagen will launch based on? MEB？ The platform made it? ID.3？ And then what? ID.4？ Models, as well as more pure electric vehicles of Skoda, Seat and Volkswagen brands,

MEB will become the pure electric platform with the highest sales volume. By 2025, Volkswagen will mass-produce 33 MEB models worldwide, and plans to produce 654.38+00,000 MEB models annually worldwide.

2) Personal protective equipment platform (Audi/Porsche/Bentley)

High-end electric vehicle platform PPE(Premium? Platform? Electric) positioning pure electric high-performance platform, specially built for full-size luxury cars. Compared with MEB platform, the front suspension of PPE platform adopts multi-link design, which supports more advanced chassis technologies such as air suspension and all-wheel steering. It has the characteristics of light weight, supports technologies such as 800V/350kW fast charging, can accommodate batteries of different sizes, and has a cruising range of over 483 kilometers. ?

PPE？ The models of the platform include Audi e-tron and the upcoming e-tron? Sportback, a third derivative model may follow, and this platform will become the basis of Audi's series of pure electric products from Class B to Class D. ..

Porsche's first models based on PPE platform are pure electric versions of Cayman and Boxster, which will be officially launched in 2022, and it is planned to launch pure electric Macan in the future.

3)SPE platform (Porsche/? Lamborghini)

The new electric sports car platform SPE built by Porsche is a pure electric modular platform and the third pure electric platform of Audi ag, and the super-running brand Lamborghini will also be used.

Although SPE platform will be suitable for coupe, at first it will mainly be a super sports car, Lamborghini Terzo? Millennio concept car will be the first to adopt this platform. The first car born on SPE platform will not be unveiled until 2025.

With such a huge army of models, Volkswagen is making production layout on a global scale, and the Zwickau factory in Germany will become the main position. Last year, ID. started production at the beginning of March 165438+. June 5438 +2020 10, China Anting Factory and Foshan Factory will officially put into production pure electric vehicles based on MEB platform. Volkswagen's first pure electric? SUV？ Models? ID.4？ In the intensive research and development preparations, this model will be in? 2022? It was put into production in Chattanoou processing plant in the United States in.

By the end of 2022, Volkswagen Group will have 65,438+06 factories around the world to produce electric vehicles, and declare its determination to transform with abundant kinetic energy supply.

China market is extremely important!

In the past 40 years, Volkswagen has taken root in China auto market, and the future of Volkswagen will be written here.

Volkswagen brand's electric offensive in China began on 20 18, marked by the listing of plug-in hybrid models Passat, Tiguan L plug-in hybrid model and Wei Lan station wagon GTE.

In the second half of 2065438+2009, four brand-new models specially built for China market-SAIC Volkswagen LaVida pure electric, FAW-Volkswagen Bora pure electric, Golf pure electric and new Magotan GTE went on the market, marking the second stage of the electric offensive of Volkswagen brand.

The sales volume of Tiguan L plug-in hybrid version and Passat plug-in hybrid version increased steadily in 20 19 years, delivering 1 1600 vehicles and 18200 vehicles respectively. Volkswagen brand currently offers seven new energy vehicles in China market, including GTE, a wagon imported by Volkswagen.

By the end of 2020, Volkswagen brand will launch a new energy version of 65,438+00 based on existing models in China, and the Touareg PHEV, as the flagship model of new energy, will land in the China market in the first half of the year.

In the future, the pure electric ID family for China market will inject new vitality into the lineup of new energy products of Volkswagen brand and push the electric travel offensive to a new height. To this end, Volkswagen will invest 4 billion euros, 40% of which will be devoted to the field of electric travel.

June 5438 +20201October, pure electric vehicles based on Volkswagen MEB platform will be officially put into production in two new factories, Foshan and Anting, with a comprehensive annual production capacity of 600,000 vehicles. In addition, JAC Volkswagen and SEAT are developing small electric vehicle production platforms.

In general, Audi ag will launch 30 domestic new energy vehicles by 2025, achieving the sales target of 6.5438+0.5 million vehicles.

By 2028, Audi AG plans to produce about 654.38+065.438+06 million pure electric vehicles in China, accounting for more than half of the global production target of 22 million pure electric vehicles.

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Although the current epidemic situation is grim, the second phase of Volkswagen's "Change 2025+ Strategy" has been vigorously carried out, which will not only continue to exert its strength in the field of electrification, but also accelerate the digitalization process. EV Vision believes that in the foreseeable future, Audi AG will build a more perfect electric vehicle ecology and become an unstoppable leader in the global automobile industry.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.