The advertisements in subway stations are all occupied by Station B. Some people think that Station B has changed. What do you think?

While taking the subway, I saw a batch of advertisements changed at the subway station, and this advertisement was actually about Station B. After searching on the Internet, I found that Station B’s advertisements have occupied subway station billboards and residential corridors in major cities. You can see Station B’s related advertisements in places where young people hang out. In fact, I am quite surprised that Station B advertises offline. Generally speaking, the users of Station B are Internet users. I think it is understandable to advertise online. Offline advertising is generally expensive and impractical. Why does Station B advertise offline?

I think this is a way for Bilibili to cater to the mainstream, and it also shows the ambition of Bilibili. If station B wants to grow bigger, it must cater to a larger circle, so local promotion is an essential part. In public areas such as subway stations, there are people from all walks of life. Only by conquering these people can Station B have a larger user base!

Recently, I often see news about the rise of Station A. In fact, I personally think that users of Station B don’t have to worry about Station B being overtaken by Station A. Because the current opponent of Station B is "Youai Teng" and "Dou Kuai", the current Station A is obviously not qualified to be compared with Station B! Even if Site A really turns around, it will at best be just Site B from three or four years ago, just a small circle website.

The advertisements placed by Station B in subway stations in major cities use a brand-new slogan, that is, "The XX videos you are interested in are all at Station B." This slogan is actually different from the previous "Cheers to Bilibili". It seems less two-dimensional and very concise. It can let a person who has never paid attention to Bilibili know what Bilibili is!

The subway advertisement at Station B mainly promotes popular areas such as games, trends, and food. Personally, I think it is very good to promote these areas, because young people who take the subway may be most interested in these three types of content. If animation is used as a selling point, it will obviously not have particularly good results. Attract people who pay attention to these contents to Station B, and then Station B will make these users interested in animation through high-quality animation videos. This kind of publicity method is neither blunt nor embarrassing, nor will it make people who are not familiar with the second dimension feel uncomfortable.

It can be seen that what Station B is doing now is to turn those highly popular UP owners into stars. Station B will be able to develop fan traffic when it has its own stars, and Station B will become more powerful with traffic! Of course, some people are disgusted with Bilibili’s approach and feel that UP owners who don’t make videos for their main business have no original intention. But I think since the vast majority of people like to watch these things, it is natural for UP owners to adapt to the changes of the times!