Why make posters? What is the purpose of Taobao’s homepage posters?

The purpose and significance of poster design. Posters are one of the important means of company promotion. There is also a name in China called "posters". As a visual communication art, posters best reflect the form of graphic design. feature. It has the most important basic elements of visual design, and its design concepts, expression methods and techniques are more typical than other advertising media. Each poster's advertisement is highly targeted. Commercial product posters are mostly expressed in the form of artistically expressive photography, realistic paintings and comics, leaving consumers with real and touching pictures and humorous feelings. Non-commercial posters have extensive content, diverse forms, and rich artistic expression. Especially cultural and artistic posters, according to the advertising theme, you can give full play to your imagination and use your artistic methods to your heart's content. We need to make full use of the large poster area. With the characteristics of good paper and exquisite printing, by understanding the specific conditions of the manufacturer, product, object and environment, and giving full play to imagination, with its novel ideas, short and vivid titles and slogans, the poster design has a personalized form of expression and emphasizes The farsightedness and artistry of poster advertising. (1) Poster advertising is a visual design that uses visual language to visualize advertising creativity. (2) The picture of the poster advertisement is vivid and intuitive. An excellent poster advertising picture shows irresistible propaganda power with its real life experience and beautiful appeal. (3) Poster advertising, with its advantages of combining pictures and text, enhances the rendering power of advertising and conveys advertising information vividly and accurately. (4) Good poster advertising, targeting its potential consumers. (5) Poster artistry. To achieve excellent aesthetic effects, poster advertising must attach great importance to various artistic expression techniques. For example, in the artistic treatment of the text language of posters, we must strive to be accurate, vivid and refined, and pay attention to its imageability. Expanding the market's awareness of corporate brands is also the important significance that companies give to promotional posters. Enterprises' promotion and maintenance of the market require companies to use effective self-presentation methods. Companies need to pay special attention to the use of words and text in the copywriting of poster design. The choice of pattern strives to highlight the complete intention of the enterprise. Company poster design is an indispensable part of the enterprise in modern times. This kind of publicity can not only improve the visibility of the company's products, but also improve the visibility of the company. Therefore, the design of company posters is one of the important means of our corporate publicity. We must pay attention to it. he. What is the purpose and significance of poster design? What is the difference between posters and advertisements? Posters are an art of information transmission and a popular publicity tool. Poster design must have considerable appeal and artistic appeal, and must mobilize factors such as image, color, composition, and sense of form to form a strong visual effect; its picture should have a strong visual center, strive to be novel and simple, and must also It has unique artistic style and design features. In schools, posters are often used in theatrical performances, sports meets, storytelling sessions, exhibitions, parent-teacher meetings, festivals, competition games, etc. The general requirement of poster design is to make it clear at a glance. Posters are also called posters. They are large paintings posted on street walls or hung in shop windows, attracting the attention of passers-by with their eye-catching images. In a sense, the 20th century was the century of political propaganda, and posters reached their peak as a propaganda method at that time. The two world wars, the revolution and construction of the Soviet Union, and the Spanish Civil War were the peak periods of political poster creation. Especially in the first fifty years of the 20th century, it was the golden age when propaganda posters became popular. In Soviet Russia shortly after the victory of the October Revolution, the windows of the post and telecommunications office in the center of Moscow were covered with posters so that citizens could understand the revolutionary situation from these posters with different expressions. Posters usually contain information, so the theme should be clear and conspicuous (such as xx competitions, discounts, etc.), and then summarize the main content such as time, location, notes, etc. in the most concise sentences. The aesthetics of a poster's illustrations and layout are often great ways to attract attention. In real life, there are more abstract and concrete ones.

Steps in poster design: First analyze: 1. What is the purpose of this poster? 2. Who is the target audience? 3. How are they accepted? 4. What about other posters for products in the same industry? 5. What is the expression strategy of this poster? 6. Creative point? 7. Expression techniques? 8. How to combine it with the product? Specific elements of poster design: 1. Sufficient visual impact, which can be achieved through images and colors. 2. The content expressed in the poster is refined and captures the main appeal points. 3. The content should not be too much. 4. Generally, pictures are the main focus, with copywriting Supplementary 5. Theme fonts are eye-catching posters. Types of posters. Posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters according to their different applications. Here is a general introduction to them. 1. Commercial posters: Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters must appropriately match the style of the product and the audience. 2. Cultural posters: Cultural posters refer to promotional posters for various social and cultural activities and various exhibitions. There are many types of exhibitions, and different exhibitions have their own characteristics. Designers need to understand the content of exhibitions and activities in order to use appropriate methods to express their content and style. 3. Movie posters: Computer posters are a branch of posters. Movie posters mainly play the role of attracting the audience's attention and increasing movie box office revenue. They are somewhat similar to theater posters, cultural posters, etc. 4. Public welfare posters: Social posters have a certain ideological nature. This type of posters has specific educational significance for the public. The themes of the posters include various social welfare, moral propaganda, or political ideological propaganda, and promote the spirit of love, dedication, unity and progress, etc. In-store poster design: In-store posters are usually used in business stores for in-store decoration and promotional purposes. The design of in-store posters needs to take into account the overall style, tone and business content of the store, and strive to blend with the environment. Investment poster design: Investment posters are usually for the purpose of commercial promotion, using eye-catching visual effects to promote a certain product or service. The design of the investment poster should clearly define its business theme. At the same time, attention should be paid to highlighting the key points in the application of copywriting, and it should not be too fancy. Exhibition poster design: Exhibition posters are mainly used for the promotion of exhibitions and are often distributed in public places such as streets, theaters, exhibitions, commercial districts, stations, docks, parks, etc. It has the function of disseminating information, covering a wide range of contents, rich in artistic expression, and strong far-sighted effect. Advertising, as the name suggests, means to spread the word! Advertising is a publicity method that openly and extensively delivers information to the public for a specific need through a certain form of media and at a certain cost. The word advertisement is a foreign word according to research. It first comes from the Latin word AdAverture, which means attracting attention. In the Middle English era (about 1300-1475 AD), it evolved into Advertise, and its meaning evolved into "to make someone pay attention to something... The role of corporate posters 1. Enhance brand image 2. Expand brand awareness 3. Promotion Market posters have the characteristics of being widely posted in screening or performance venues and on the streets. Posters with artistic design are also a kind of promotional posters for movies, dramas, and sports. Posters are also called "posters" or "posters". They are outdoor advertisements. . Distributed in various streets, theaters, exhibitions, commercial districts, stations, docks, parks and other public places. It is also called "instant" street art abroad. Compared with other advertisements, posters have larger pictures and more content. It has the characteristics of wide range of artistic expression and strong far-sighted effect. It is cost-effective and low-cost! How to write design concepts in poster design is a design art form that can best express your personality. Of course, our poster design ultimately serves commercial purposes. We emphasize creativity and impact, coupled with wonderful copywriting, and strive to make our works three-dimensionally display the company's products, culture, and concepts, and have very effective marketing power, which is in sharp contrast to most ordinary designs that are a combination of pictures and text. , with strong visual impact.

Paying attention to practicality and innovation are our characteristics! Guangzhou IDEALONG Design Company provides you with: poster design, commercial advertising design, placard design, public welfare poster design, etc. What are the functions of posters? 1. Advertising claims posters: can be spread to society to meet people's interests!!! 2. Modern society Posters: A relatively common social phenomenon, accepted by most people, and providing important information about modern life. 3 Corporate posters: recognized by corporate departments. They can be used to control some of employees' thoughts and trigger thinking!!! 4 Cultural propaganda Poster: The so-called culture is indispensable in today's society. No matter how remote the corner or how quiet the mountain forest, this culture exists!!! How to see the purpose of charity poster design? The purpose of justice poster is to better Call on everyone’s moral bottom line to make it play its due role. . What is the significance of movie posters/The advertising of each poster is very targeted. Commercial product posters are mostly expressed in the form of artistically expressive photography, realistic paintings and comics, leaving consumers with real and touching pictures and humorous feelings. Non-commercial posters have extensive content, diverse forms, and rich artistic expression. Especially cultural and artistic posters, according to the advertising theme, you can give full play to your imagination and use your artistic methods to your heart's content. We need to make full use of the large poster area. With the characteristics of good paper and exquisite printing, poster advertising is emphasized by understanding the specific conditions of manufacturers, products, objects and environments, giving full play to imagination, and using its novel ideas, short and vivid titles and slogans, and individual expressions. farsightedness and artistry. (1) Poster advertising is a visual design that uses visual language to visualize advertising creativity. (2) The picture of the poster advertisement is vivid and intuitive. An excellent poster advertising picture shows irresistible propaganda power with its real life experience and beautiful appeal. (3) Poster advertising, with its advantages of combining pictures and text, enhances the rendering power of advertising and conveys advertising information vividly and accurately. (4) Good poster advertising, targeting its potential consumers. (5) Poster artistry. To achieve excellent aesthetic effects, poster advertising must attach great importance to various artistic expression techniques. For example, in the artistic treatment of the text language of posters, we must strive to be accurate, vivid and refined, and pay attention to its image. What is the purpose of advertising? The bus body advertisement briefly explains the purpose of the advertising leaflet. Advertising is like a missile, which can only be accurately guided by locking the target. Thirdly, small and medium-sized enterprises should conduct sufficient market research before producing advertising videos and be targeted. After the advertising purpose and customer base are clear, small and medium-sized enterprises should consider customer preferences and habits, competitors, regional market conditions, etc., which media should be placed, the time, layout, price, and the advantages of the media, etc. Therefore, research is very necessary. Only by making your own unique voice can you attract attention. >>>More Behavioral Topics has always positioned itself as a professional pioneer in domestic film and television advertising production, and is dedicated to using leading film and television visual arts to promote communication effects and provide customers with the most marketable film and television commercials. Our services include: corporate image promotional video production, TV commercial production, film and television advertising production, corporate feature film shooting, corporate feature film production, 3D animation production, product promotional video production, promotional video shooting, exhibition promotional video production, TV Shopping video production, multimedia design and production, etc. We have advanced film and television photography, recording and editing equipment, many years of professional film and television advertising production experience, and a creative and combative creative team. The creativity is fashionable, precise and unique, and we are good at combining customer needs with the market, so that every customer can Gradually succeed in the market competition! Over the past decades, we have successfully produced hundreds of excellent film and television advertisements, corporate image videos, TV commercials, city image films, corporate feature films, TV shopping films and three-dimensional animation production. Super production technology level, showing exquisite film and television pictures, allowing customers’ advertisements to be more effective when they are actually put on the TV advertising market! The above is a detailed introduction to the purpose of Guangfu’s publicity, I hope you can learn more information . What is the meaning of visual communication design? Significance: Design is a creative activity for human beings to improve and beautify life. It has dual values ??of practicality and art. Perfect design can make life more comfortable and better. Life and design have a very close relationship. Regardless of food, clothing, housing, transportation, education, entertainment, etc., all aspects require excellent intelligence and design creation to present a noble and elegant state.

In addition to pursuing practicality, beauty and nationality, design also emphasizes economy, using resources rationally, without waste or extravagance, in order to achieve the perfection of modern design. The scope of design is very broad. If Man, Nature and Society are the three elements that make up the world, then design can be divided into the following three fields: product design, space design and visual communication design, etc. type. What is the purpose and significance of store positioning? What about the purpose and significance of visual positioning? Let’s first talk about store positioning. What is positioning? It is to let the brand/product occupy the most favorable position in the minds of consumers. It is the basis of brand building and the premise of store operation. It is related to the success or failure of the store in market competition. Therefore, it is increasingly valued by enterprises. It can be said that the first task of store management is store positioning. 2.1.1 Store positioning is the link between the store image and the target market. Store positioning makes the overall image of the store and products closer to the psychological feelings of target consumers through the design of the store. It manages the minds and emotions of target consumers. On the one hand, the target market is the basis and destination of store positioning; on the other hand, store image needs to be completed through brand design and product design, that is, appropriate store design helps to form a good store image in the minds of target consumers. Therefore, store positioning is the link between the brand image and the target market, and it is the process of seeking to achieve the best combination of the store image and the target market. 2.1.2 Store positioning is an important way to establish the personality of a store brand. The rapid development of science and technology has made the quality and performance of similar products very close. The homogenization phenomenon is becoming more and more serious, and it is no longer able to meet consumers’ needs for emotion and self-expression. . Therefore, the brand's emotional appeal has become one of the focuses of brand competition, and brand personality is the concentrated expression of the brand's emotional appeal. So, how to highlight the personality of the store brand? This requires store positioning. If the store positioning is clear, the brand personality will be distinct; if the store positioning is unclear, the brand personality will be vague. It can be seen that store positioning is an important way to establish brand personality. 2.1.3 Store positioning is the prerequisite for a store to occupy the market. Through store positioning, brand personality and products can be differentiated through research on product features, packaging, services, style and vision, etc., and taking into account the situation of competitors, strive to Occupying a favorable position in the hearts of target consumers can make consumers' psychology resonate with them and accept and recognize products and brands. The purpose of store positioning is to find niche markets in the red sea of ??competition, create a good brand image, have a permanent charm for consumers, attract consumers, make consumers have a desire to buy, make purchasing decisions, and fully experience the brand positioning expression. Emotional appeal. Winning consumers means winning the market competition. 2.1.4 Store positioning is the basis of brand communication. Brand communication refers to conveying the designed brand image to target consumers with the help of advertising, public relations and other means. Brand positioning refers to letting the designed brand image occupy a place in the hearts of consumers. A unique and valuable position, the two are interdependent and inseparable. On the one hand, store positioning must be completed through brand communication. Because only when the brand image and product services designed by the company are delivered to target consumers in a timely and accurate manner, so as to gain consumer recognition and arouse consumers' enthusiasm, the positioning will be effective. On the other hand, brand communication must be based on store positioning, and store positioning determines the content of brand communication. Without the overall brand image design in advance, brand communication will lose its direction and basis. Therefore, store positioning is the basis of brand communication. Whether it is a new e-commerce platform, offline traditional channels, or an O2O model that combines the two, if you want to operate for a long time and occupy a place in the market, you must first occupy the minds of the target consumer groups in an effective market environment. . Therefore, in the process of store positioning, on the one hand, it is necessary to be clear and familiar with the target market, and on the other hand, it is necessary to have a clear grasp of the demand characteristics of the target consumer groups. 2. The purpose and significance of visual positioning Visual marketing has a long history. It is a method of marketing technology and a visual visual experience, which refers to achieving the purpose of product marketing or brand promotion through vision. For ease of understanding, it is called improving customers’ (potential) interest through visual impact and aesthetic visual perception to achieve the promotion of products or services. The purpose of its existence is to maximize the connection between products or services and consumers, ultimately achieving sales (purchases), and at the same time enhancing the visual impact as one of the means to influence brand culture.

With the rapid development of e-commerce, visual marketing has gradually integrated into the Internet world, becoming more abstract and diverse, and receiving more and more attention. The visual marketing of Tmall stores integrates interaction design, user experience and information architecture, focusing on the control of sight and consumer psychology! Consumers basically follow the following process when shopping: products selectively enter the consumer's sight - consumers selectively receive information into the brain - the conveyed information attracts consumers, thereby generating a desire to buy - ultimately Form a purchase. On the same page... What is the purpose of Taobao's homepage posters? The homepage posters have two functions: 1. Promote products: Most of the customers who enter your store enter the product's page alone, and go to the homepage from the product page. It will probably be about 10%-30%, so having a beautiful poster on the homepage will attract customers to see the product you recommend. Not only does the homepage need a poster, the product description page also needs to have a poster of the product you want to promote. This will play a role in promotion. 2. Beautify the store: A beautiful poster can make the store look more professional and increase customers’ confidence in purchasing. Well-done posters can arouse customers' desire to buy. Taobao professional poster design shop: Infinite Creative Design Alliance professionally designs shop posters, full-screen poster design, carousel poster design, promotional poster design, shop sign design, shop decoration, and baby detail design to create your exclusive shop. What is the purpose of Taobao's homepage posters? The purpose of making homepage posters is mainly to promote products or stores to increase visibility and sales. Online advertising is one of the commonly used online marketing strategies, and it plays an obvious role in online branding, product promotion, website promotion, etc. Common forms of online advertising include: BANNER advertising, keyword advertising, classified advertising, sponsored advertising, email advertising, etc. The media that BANNER advertising relies on is web pages and keyword advertising is a form of search engine marketing, while email advertising is a type of licensed email marketing. It can be seen that online advertising itself cannot exist independently and needs to be combined with various network tools. To realize the function of information transmission, it can also be considered that online advertising exists in various online marketing tools, but the specific forms of expression are different. Promoting online advertising users' websites has the advantages of a wide range of online media to choose from, various forms, strong applicability, and timely delivery. It is suitable for any stage of the website's initial release and operation period.