What are the five steps to storing a location?

Usually, in the process of shop location, merchants always want to find a location with the largest traffic, thinking that the greater the traffic, the better the location. Some people even think that the more expensive the store is, the better. Here are five steps to solve the problem of store location for you, hoping to help you.

The first step of the five-step shop location: market research to make an effective business circle analysis.

If you want to open a good shop, it is inevitable to conduct some market research. From a professional point of view, it is called business circle analysis, which is to investigate and analyze the sales scope of the store, the characteristics of customers coming to the store and the geographical location of the living environment. Because shops in different geographical locations have different types suitable for operation. Therefore, when choosing a site, investors should first carefully observe the situation of the business circle, such as how big the passenger flow and traffic flow are in the business circle and how many competitors there are in the business circle. Generally speaking, places with large passenger flow include the city's commercial center, railway station, long-distance bus station, nearby bus station, commercial pedestrian street, the entrance of university campus, popular tourist attractions, the entrance of large wholesale market, and the entrance of large and medium-sized residential quarters. Because these places belong to commercial concentrated lots, the chances of success are often much higher than ordinary lots when opening stores in busy and crowded lots. However, when choosing a specific store, we should pay attention to the fact that there are not too many competitors in the business circle, and it is best not to have more than three stores specializing in similar goods.

Step 2: Determine the address according to the main products.

The choice of business location is closely related to the main products and potential customers. All walks of life have different characteristics and consumers, and the bustling business district is not the only choice. Operators should have a clear understanding of their products and target consumer groups when choosing a site, so as to know ourselves and know ourselves. For example, convenience stores and small and medium-sized hair salons are suitable to be opened near community residential areas, while bars and teahouses can be opened near downtown areas.

The third step of shop location: the subway station intersection has obvious advantages.

At the corner of the intersection, or some places with convenient transportation, adjacent to public transportation facilities such as overpasses, underpasses, bus stations, subway stations and light rail stations, the traffic volume is generally relatively large. The prices of shops on the same floor and in different locations are not the same, and the relative rents of shops with good visibility and no shelter in front are relatively high, so it is difficult to find them in the market.

Step 4: Sign a clear shop property right relationship with the landlord.

General store property rights can be used (leased) for at least 5 years. In order to achieve the purpose of reducing rent, at least a lease term of 5 years or more should be signed. In addition to talking about the rent, we should also pay attention to talking about the relevant additional conditions in order to save a lot of money. For example, whether the heating, water supply, power supply and telephone are normal, whether the roofs, floors and walls of shops can be basically repaired, and whether water and electricity facilities can be added or maintained. In addition, Chen Yan reminded investors that infrastructure should be agreed in advance in the contract to avoid unnecessary disputes with the landlord in the future.

The fifth step of storefront location: choose the appropriate storefront area.

Shop investment is different from general property investment, and tenants of various formats have different requirements for the area of shops. Take clothing catering as an example. Generally speaking, the business area of small clothing stores can reach about 30 square meters, while the business area of small restaurants needs about 50 square meters. If we blindly pursue a small area, the format that shops can bear will be quite limited, and the flexibility of shops will be greatly reduced, which will inevitably increase the difficulty of renting or subletting shops in the future. If there is no suitable tenant in the store, the rental return is naturally impossible.

Store location 1 Matters needing attention, whether the venue can handle catering and whether it can handle fire control/sanitation/environmental guarantee.

The current laws and regulations have restrictions on catering operations, and the new district cannot be opened without catering planning. If the area is more than 300 square meters, it is necessary to pay attention to whether the fire protection of the building has passed the customs. It's best to find out the area and sanitary condition of the kitchen first. Smoke exhaust system is the focus of environmental protection.

2. The size of imported wires, the location of smoke exhaust, drainage, toilet and air conditioning can all be solved.

The size of the entrance line will affect the use of kitchen equipment and air conditioning, so please ask professionals to make it clear when decorating. Smoke exhaust fans and purifiers should be placed on the roof or far away as possible, so that the operation will not affect the restaurant. The drainage ditch must not be cut off if it leaks to the next floor in a few months. The length of air conditioning pipeline must match the pressure of air conditioning itself, and the internal pipeline should be laid well.

3. The location of the billboard can be determined.

Make sure how many billboards there are before you decide to open a shop.

4. No matter whether the landlord who signed the contract is legal or not, he must show the original real estate license and land certificate. If it is an enterprise, it must have a business license and a power of attorney.

I'm afraid of this, too. Some people with ulterior motives can't guard against it, because there are too many disputes caused by unclear property rights or subletting property. At the same time, the final dispute between the rent-free period and the transfer of property rights or the closed shopping malls can also be foreseen when signing the contract.

5. Facade, corridor, upstairs, downstairs and the surrounding environment.

There is a disco upstairs, a small supermarket downstairs, a drugstore next to it, or a storefront next to it that has not been opened or reloaded.

6. What is the real area? What is the pool area? What is the purpose of the parking lot?

When looking at the property, we always exaggerate the area, including the number of booths, the company with which the parking lot is used, and the number of empty seats left during the peak meal period, especially in large restaurants and commercial areas.

7, the number of years of signing the contract, the government's short-term and long-term planning.

At present, catering benefits are less and recycling is slow. The number of years and the increasing situation have an impact on the long-term operation and future transfer of restaurants. At the same time, government planning such as one-way traffic, no traffic, road reconstruction and demolition must be considered.

8, rent, property fees, utilities, elevator fee allocation algorithm.

Whether the former owner owes water and electricity fees, and the amount of property fees, water and electricity fees, elevator fees, etc. after moving in, should be confirmed before setting.

Finally, the key is to choose the right point and have enough details. The renter hides his shortcomings and the contract is clear. Take it easy. Impulse is the devil.

Shop location strategy 1. Traffic strategy

When choosing a store, we should first consider its business characteristics. In principle, small-scale retail formats such as supermarkets and convenience stores, which meet customers' convenience needs, mainly deal in daily necessities and have low selectivity, should be close to customers, while large-scale retail formats such as department stores or warehouse shopping centers, which are full of products and mainly deal in goods with strong selectivity, can attract customers from afar, and in principle, they should be chosen in places with many people and convenient transportation. Convenient transportation can bring people from far away places in, and it is also convenient for shoppers to go out. Convenient transportation has become an important factor that must be considered in modern retail industry. For example, convenient transportation is the primary factor in Carrefour's site selection. Carrefour has three conditions for opening a store: convenient transportation; Population concentration; The intersection of two roads. Actually, the French name of Carrefour? Carrefour? That's true. Crossroads? The meaning of.

2. Positioning strategy

Geographical location subdivision strategy refers to the strategy of choosing shop location after careful analysis of geographical conditions such as climate, topography, land use form and road association. Mainly can be subdivided from the following aspects:

First, the shop location should pay attention to the road and terrain. Generally speaking, the location of shops should consider the road and pavement topography of the selected location, because this will directly affect the building structure and passenger flow of shops. Usually, the floor of a store should be at the same level as the road, which is an ideal choice for customers to enter and leave the store. However, in the actual site selection process, the land price of lots with good road topography is relatively high, and the competition among merchants in site selection is fierce. Therefore, in some cases, merchants have to choose the location of the store on a slope or on a lot with a great difference in height between the road surface and the store floor. In this case, the most important thing is to consider the population, facade, stairs and signboard design of the store, which must be convenient for customers and eye-catching.

Second, the location of the store should consider the terrain. The main influences of topography and landforms on store location are as follows:

Orientation situation. Orientation refers to the direction of the store, marked by the orientation of the main entrance. The choice of orientation is directly related to the climatic conditions in the area where the store is located. Take the northern cities of our country as an example, the north is usually the top, so it is the most ideal geographical orientation for general commercial buildings to face south.

Trend situation. Trend refers to the direction of customer flow in the selected location of the store. For example, China's traffic management system stipulates that people and cars drive on the right, so people generally develop the habit of driving on the right. In this way, shops should choose the right side as the top when choosing the geographical location to import. For example, the road where the shop is located is east-west, and the passenger flow mainly comes from the east, then the northeast intersection is the best direction; If the road is north-south, the passenger flow is mainly from south to north, and the southeast intersection is the best.

Intersection situation. Crossroads generally refer to intersections and fork roads. Generally speaking, at this intersection, the visibility of storefront buildings is great, but when choosing one side of the intersection, we should carefully examine both sides of the road, and usually conduct a more accurate investigation on the traffic flow direction and flow on each side, and choose the street with the largest flow as the best location and direction of the storefront. If it is a fork in the road, it is best to set the storefront in front of the fork in the road, so that the storefront is the most conspicuous; But if it is a T-junction, will the shop be located at the intersection? Corner? , the effect is better.

3. Lending strategy

The competition around the store has a great influence on the success or failure of the store operation, so we must analyze the nearby competitors when choosing the site. In places where shops are relatively concentrated, only by making efforts to make characteristics in business characteristics, prices and services can we succeed. For a single-function retail store, it is difficult to have a large passenger flow because of its single business, small scale and weak appeal to customers. These shops have the characteristics of dependence and borrowing customers, so they adopt the strategy of borrowing customers in site selection. One solution is to set up a store next to a business district or a large shopping mall to get more customers. What's the other option? XX professional street? If you open a shop, because there are more shops in the same industry in the professional street, there will be an aggregation effect, which will easily expand your influence and gather popularity. Consumers can shop around in professional streets, which makes it easier to start the price, so there are more passengers. In this way, it is easier for businessmen to do business than to do it by themselves. For example, McDonald's and KFC fast food restaurants are almost all built next to big shopping malls, which is also the case. By investigating the operating performance and commodity price level of similar retail enterprises in the same place, we can initially calculate the possible profitability; It is also helpful to determine the positioning of your own goods in the future, and enter the highly competitive market with less investment, which not only stands firm, but also develops rapidly. Therefore, there is both competition and cooperation between centralized stores, so we should weigh and grasp this relationship.

4. Passenger flow analysis strategy

Every store knows that you must find a popular place to open a store. The number of passengers is an important issue that must be considered in site selection decision. With enough people, the profit return of the store can be guaranteed, and enough popularity can support the purchase volume. The location of the store should analyze the characteristics of passenger flow. There is an old saying? Three cities a step away? It means that the location of the store is only one step away from sales, which is related to the route of passenger flow activities. Even in the same street, due to different traffic conditions, different basic cultural and entertainment facilities or different regions and locations, sales performance may vary greatly. Understand the consumption target of passenger flow, analyze the results of passenger flow survey, and study the purpose of passenger flow, such as shopping, commuting, transfer, traveling or walking. Shops near the school should consider the time of winter and summer vacations. Shops in concentrated areas of government agencies and companies must master their own commuting time. Shops near the station should understand the commuting rules, which will affect the business hours after opening, and then affect the performance of the stores.

5. Potential value assessment strategy

The evaluation of potential commercial value refers to the analysis and evaluation of the future commercial development potential of the proposed store location. When evaluating the advantages and disadvantages of store location, we should not only analyze the current situation, but also evaluate the future commercial value. This is because some promising storefront locations may change from hot to cold with the development of urban construction, and some areas that were not noticeable in the past may become prosperous in the near future. Therefore, we should pay more attention to the evaluation of potential commercial value when choosing the location of the store. In this regard, we can evaluate from the following aspects:

The first is the location and commercial value of site selection in urban planning.

The second is whether it is close to large institutions, units, factories and mines.

Third, the speed and scale of future population growth and the improvement of its purchasing power.

Fourth, is there? Concentration effect? That is, if the store is built in the central business district, although the store will face multiple competitors, because many businesses gather in one street, it can meet the various needs of consumers, thus attracting more customers to shop, thus producing a business-intensive effect. So what? Become a city? Commercial street, but also the location of the store needs to focus on the target.

6. Surprise strategy

When choosing a store location, it is necessary to conduct scientific investigation and analysis, and at the same time, it should be regarded as an art. Operators have keen insight, are good at capturing market business opportunities, and often get unexpected gains by choosing a store location with surprise strategy and unique vision. For example, the largest retail enterprise in the United States? Wal-Mart? Sam, general manager of United Store? Wall was adopted? People abandon me and take it? The reverse operation strategy is to move large discount stores to villages and small towns that ordinary businesses don't pay attention to. Because the market there has not been developed, it has great potential, and at the same time it can avoid the increasingly fierce competition of urban commerce.