Flow chart of double eleven activities

Flow chart of double eleven activities (selected 1 1 article)

In order to ensure the solid development of activities, it is usually necessary to make a complete activity plan in advance, which is a written plan for the purpose, requirements, methods, methods and progress of activities. What formats should I pay attention to when writing an activity plan? The following is the flow chart of the Double Eleven activities (selected 1 1 article) compiled by me for your reference only. Let's have a look.

Double Eleven Activity Process Plan 1 I. Activity Purpose

The purpose of this activity is to promote people's shopping, so that more people can not only shop in physical stores, but also shop in the virtual online world. Consumption through electronic platforms can be very cheap and convenient. You can save a lot of tedious things, such as shopping is very tired, shopping depends on the weather. Let more people know about e-commerce and online shopping.

Second, the time and address of the event.

Time: 20xx165438+1October 1 1 00: 00 ~ 24: 00.

Address: the online shop where xx Taobao Store is located.

Third, the preparation of activities.

(1) vehicle: preparation requirements

1, according to the shipment, calculate how many cars and how big they are.

2. Go to the vehicle department to inform in advance and ask to prepare the vehicle;

3. Operation time: 8: 00 a.m. to afternoon 10 to pick up the goods;

4. All overtime can be counted temporarily, and special events are treated specially.

(2) Operation

1. According to the above data, to change the process, please make a delivery plan immediately;

2, simplify the operation process:

A. Print stamps of five cities in advance, and avoid writing big characters.

B, don't sort, take it back to the distribution center, and the whole company personnel will start sorting during the day; Directly into the assembly line at night;

C, the operation department communicates in advance, Chen Xiangyang arranges the implementation, and the employees of the operation department go to work in advance, and the assembly line operates; Please make a specific plan.

(3) Personnel arrangement

The activity is temporary, so during the Double Eleven period, all employees in the whole department work overtime, from 8: 00 am to 8: 00 pm 10. Everyone works hard, and everyone works overtime. Assign operators in advance and require all personnel to work overtime; Customer service staff try to enrich to the front line.

Double Eleven Activity Process Plan II I. Activity Theme:

Singles' Day is not lonely. You still have me without him.

Second, the activity schedule division

In the early stage (165438+1October1-kloc-0/65438+1October 10), publicity recruitment and material preparation were carried out.

In the middle period (165438+ 10 1 1), during the activity, one group of control activities will be carried out, and the other group will be attracted to the streets to maximize popularity. )

In the later period (165438+1October 1 1), the activity was reviewed and spread twice.

Third, the specific details of the activity.

Participants: female (girlfriend must be brought)

Specific content of the activity: Participants (in groups of 6) choose clothes in any shop in the Women's City, form a match and dress up their girlfriends. Then the judges (9 people are randomly selected from the onlookers), and the best matcher will choose 2 matching clothes from his own choice. Other participants give small gifts. The activity cannot be repeated.

Activity participation mode: on-site selection

Other benefits:

1. Participants who spend all their money in 30 yuan in the Women's City will be given 1 movie tickets (optional popular movies).

2. All the participants in the activity spent all the money in 60 yuan in the Women's City, plus two tickets (optional popular movies) for Song movies of 10 yuan.

Double Eleven Activity Process Plan 3 I. Activity Theme

I am single and I am happy.

Second, the activity slogan

Let's say goodbye to Singles Day.

III. Purpose of the activity

Increase the turnover of the restaurant and enhance its popularity.

Fourth, the venue

The lobby.

Verb (abbreviation of verb) I-word duration

20xx 1 1 month 1 1 day.

Activity background of intransitive verbs

This year's Singles Day is particularly interesting. More and more bachelors in society want to get rid of their living conditions, because our restaurant has launched Singles Day activities to meet their needs and avoid the next Singles Day.

1. On the night of the activity, two people, one man and one woman, one person is free. The minimum consumption needs xx yuan. The time is x o'clock that day.

2, with the receipt of the bill, participate in the big turntable, (the prize design includes roses, dolls, exquisite small gifts).

Eight. Activity promotion

1. One large poster at the entrance of the first floor, X K display stands in the store and X small elevator posters.

2. X booths and X posters of different specifications of the Marketing Group of the Planning Department.

Nine. Publicity content

(SMS, display box, webpage)

To hell with Singles Day, two men and women, one for free.

Hurry up and say goodbye to the singles in Huarong Restaurant!

11.11Singles Day, find another "half" chance for you who are single!

Double Eleven Activity Process Plan 4 I. Activity Theme

xx .

Second, the background of the incident

On this day every year, do you feel lonely and busy with your study and life? Are you terrible? Your melancholy eyes show your yearning for a better life! However, there is nothing you can do.

So now there is a good opportunity to come to xx to release my long-lost passion and give myself a chance to relax. Heavy psychology needs to be released, lonely heart needs comfort from friends, and plain life needs a little excitement and romance.

We advocate health, happiness, self-confidence and fashion to make life better! No matter what kind of psychology you hold to look at our activities, please experience them with an open mind first. We will try our best to bring happiness to a beautiful person.

Third, the slogan of the event

xx .

Four. Significance and objectives of the activity

165438+1October 1 1 Singles Day is a festival for all single young people and a stage for all single friends to show themselves. It is said that this festival originated more than 800 years ago, that is, on the day of 20xx, the total number of bachelors reached a record 8. Now Singles Day is not only one of the representative products of campus fun culture, but also a cultural form scattered in society. Here, I hope that single students can show their youthful enthusiasm and turn a new page in their lives under our organization.

Let's spend that day together, let our smiles overflow in "xx" and become memories of our efforts.

Verb (abbreviation for verb) activity

(1) Activity time:165438+1October1/evening.

(2) location: xx.

(3) Activity target: single men and women.

(4) Activities:

(1) All the staff sang "Love Song of Singles".

(2) Ten boys and ten girls speed dating: prepare a sign and sign ten women, such as Miss Xiaolong and Huang Rong, for boys to draw. Boys include Yang Guo, Guo Jing and so on. So the little dragon girl was paired with Yang Guo, Guo Jing and Huang Rong respectively.

(3) Ten well-matched couples interpret all the storylines of a drama to see the tacit understanding between them.

(4) Ten pairs of sad love songs sing big PK. Release the unhappiness in your heart into a sad love song. Let the audience under the stage also participate and send small gifts.

(5) Select the hero and heroine and the most popular couple, and award prizes.

Resource demand of intransitive verbs

(1) Existing resources: human resources and venues.

(2) Resources required: material resources, sponsors.

Seven, advertising

Posters, Internet, etc. The content is as follows: Are you tired? Are you lonely? Did the freedom that once made you proud make you feel sad on Singles Day? Have you ever missed someone strongly in one night? Can't you forget the smiling face that she has tried many times? Please invite our "xx" on this special night! Miss Xiaolong, Yang Guo has an appointment with you. There are unexpected surprises and passions here! We warmly welcome your participation!

Eight, the activities should pay attention to the problem.

(1) Employees are responsible and create a proactive atmosphere.

(2) The command center is responsible for timely scheduling, and communicates with all staff through gestures during the activity.

Double Eleven Activity Process Scheme 5 I. Activity Theme

"Low-priced storm snapped up by the whole people (dear, did you buy it? )"

Second, the activity time

20xx 1 1 month 1 1 day.

III. Contents of activities

From 1 1, 1 1, the whole audience will be sold at a 50% discount, and the low-priced storm will sweep the city!

The ultimate carnival (165438+1October 1 1) is 50% off.

Activity 2: Compliment lucky shopping (165438+1October 1 1).

Customers who shop in xx during the activity can participate in the lucky draw if the amount of a single memo is over xx yuan.

First prize 1 brand smartphone.

Second prize: 2 xx supermarket shopping cards.

Third prize: 6 vacuum thermos cups.

Fourth prize, 20 soul mates' papers

A beautiful gift for 20xx participants.

Activity 3: Double the sweetness of a person's holiday (165438+1October 1 1)

Send two lollipops to 0 yuan after shopping for over xx yuan +65438 (X yuan/root, xx copies).

After shopping for over xx yuan+165438+2 boxes of chocolates from 0 yuan (X yuan/box, xx copies).

Sweetness is limited until the gift arrives. )

Four. Activity cost forecast

1. The estimated cost of scratching the lottery card is xx yuan, and the winning fee is xx yuan, totaling xx yuan.

2. The estimated cost of the double sweet activity is xxx yuan.

3. The poster and advertising fee is xxx yuan.

The total cost of this activity is estimated to be xxx yuan.

Verb (abbreviation of verb) activity promotion

1, advertising, using newspapers to release X issues x days in advance.

2, large-scale facade advertising and supermarket DM single-phase combination, so as to attract customers.

3. Broadcast in supermarkets and promotion in different places. , increase publicity.

4. Use floor stickers, flags and publicity signs, plus festive music to create a good atmosphere for activities.

Double Eleven Activity Process Scheme 6 Activity Background:

1 1 month 1 1 day is an alternative festival for young people. Because there are four consecutive "ones" in the date of this day, this day is designated as "Singles Day".

Singles' Day is neither a local festival nor a foreign festival. It was born in Nanjing universities in the early 1990s and is one of the representative products of campus fun culture. As a group of students bid farewell to the campus, the atmosphere of "Singles Day" has gradually spread to the society in the past two years. Love Song of Singles will become a popular song on this day. Singles' Day, using this song to sing "Find a beloved, a beloved, bid farewell to singles" is actually a declaration of love for young people. The lively gathering of Singles Day is a popular form of celebration for urban youth. However, many students, especially college students, were drunk and unconscious alone that night. The reason has to make us think deeply.

Activity purpose:

On this special day, we get together to discuss the advantages and disadvantages of college students' love, whether it is compulsory or optional in college, and how to get there. How to deal with the relationship between boys and girls? After the activity, I hope everyone can gain something and have a deeper understanding of the problem of making friends. Don't be blind and don't miss the beautiful love.

Activity time:

20xx 165438+ 10/017: 00-9: 00 pm.

Activities:

First, the host gave a welcome speech to the guests. At the same time, it points out the purpose of this activity and explains the origin of "Singles Day".

Second, collectively watch electronic love stories to set off the atmosphere.

Third, the class committee made an opening speech and the seminar officially started.

Fourthly, students and teachers began to express their views together, talking about their views on college students' love and some personal experiences.

Five, small games, small program performance.

Sixth, the tutor tells you some original opinions.

Seven, summary, the party ended successfully.

Preparatory work:

First, classroom application and layout. (Life Committee is responsible)

Second, guest invitation. (The Learning Committee is responsible)

Third, the event host. (Sports Committee is responsible)

Fourth, the atmosphere of the activity was mobilized. (Members of the Organizing Committee are responsible)

Fifth, the performance of the program in the activity. (Responsible for the Literature and Art Committee)

6. Publicity before, during and after the event. (Publicity Committee is responsible)

VII. Overall planning and detailed discussion. (The Communist Youth League Secretary is responsible)

Eight, the overall grasp of the activities. (The monitor has the final say)

Double eleven activity flow plan 7 Double eleven is coming. In view of the arrival of this festival, our training institutions will also participate in this large-scale promotion activity. The specific plan is as follows:

First, online enrollment

Enrollment should be both online and offline, and driven by cooperation. You can make special pages and advertise online. The most convenient and quick way is to publicize enrollment through new media. Can spread through soft text, combining social facts and hot topics; It can also be extensive, but it should highlight the advantages of training institutions. It can spread and spread through H5 page, and it can also attract parents to participate by planning some activities, such as issuing coupons, vouchers and using some small games, but the theme must be novel and the operation must be simple.

Second, the content of the activity

1. enjoy the discount when you register your mobile phone.

Mobile phone registration time is set to 1 week. After one week, the mobile phone registration activity will be automatically closed.

In order to make the registration activity have an immediate effect, we need to make a trick-there are discounts/gifts for mobile phone registration, such as:

The first 10 applicants enjoy a 20% discount;

The top 50 applicants enjoy a discount of 10%.

The former 100 applicants can get 200 yuan vouchers.

The top 200 applicants will get a schoolbag with the logo of the training institution.

Recommend politeness

For mobile phone registration, parents only need to fill in four information: student's name, age, mobile phone and referee.

This recommender can be a teacher or a parent, and the training institution needs to send a small gift to the parents or teachers who successfully recommend students as a thank you. In this way, you can easily count how much contribution the teacher has made in enrollment.

Third, offline publicity.

This is the most traditional way to promote, and it is also a way to play often and be new.

1. Put promotional materials in supermarkets.

2. Join the community to do publicity activities.

3. Set up an enrollment consultation point in the supermarket shopping mall community.

4. Listen to the lesson first.

deliver presents

6. Cross-industry cooperation

Fourth, matters needing attention

1. Distribution of publicity pages

First of all, the formulation of publicity pages should not only show the strength and characteristics of training institutions, but also be specific. For example, in terms of the characteristics of training institutions, a table can form obvious advantages over ordinary training institutions. The breakdown of the form includes: class capacity, educational concept, special courses, hardware equipment, etc.

Secondly, in order to increase the opportunities for parents who receive leaflets to enter training institutions for further understanding, this can not only increase their interest in reading leaflets, but also improve their opportunities to enter training institutions for further understanding.

2. Word of mouth marketing

In fact, parents are the best recruitment publicity. As long as we have established a good relationship with parents and let them feel that their children are developing in their ideal direction in training institutions, training institutions will naturally have a good reputation. Through the publicity of parents, students in training institutions will naturally have it.

Verb (abbreviation of verb) registration time

Teachers in each class can arrange according to their own time or organize in a unified way (Saturday and Sunday, after work).

Sixth, enrollment indicators

According to the students in training institutions, the number of students enrolled per teacher is 10.

Seven. Publicity matters

1. Publicity venue setting

2. Distribution of promoters (by region)

3. Admissions Guide

4. Registration time

Step 5 register the banner

6. Registration Form

Double Eleven Activity Process Scheme 8 Activity Theme:

On-site "Yes, it's romantic" XX photography really gives back to new friends, and 77 sets of free wedding dresses are specially launched, which is romantic and direct! Single men and women rise today! "It has always been a romantic festival for couples to revel, a crazy anniversary for single men and women, and today, single men and women are going to rise!

Activity description:

Cheer for China's love! Because of love, so direct! So! Don't hesitate to drop 777 yuan 1777 yuan, 2777 yuan and 3777 yuan.

Shop Entry Ceremony: During the event, all customers who enter the store can get a beautiful gift! Send for love!

The full amount has quadrupled!

The following four sets of products, get the wedding dress in the store and pay the full price.

Gift: a set of baby anniversary photos!

Double gifts: one set of maternity photos (2 photos)

Triple gift: a set of ornaments on the wedding day

Four gifts: a set of bridal makeup liquid.

Photo music 388! Give two wallet photos for the whole photo, and Chanel will take the stage (one set at a certain price can also be specified).

Add 77 yuan to the full amount of the photo, give away the enlarged product with the value of 200 yuan plus location shooting, and participate in the "grand prize draw" activity.

Recommendation ceremony: Recommend a pair of wedding photos and send them to the designated full payer-Lotte Mart Shopping Card (200 yuan).

Two pairs of wedding photos were booked successfully and sent to the designated full payer-Lotte Mart Shopping Card (600 yuan).

Three pairs of wedding photos were booked successfully and sent to the designated payer-Lotte Mart Shopping Card (1200 yuan).

Happy raffle:

Lottery time: 20xx year 165438+ 10 month 1 1.

Lucky draw location:

The contents of the lucky draw are as follows:

First prize: special shopping card

Second Prize: Super Comfortable Silk Quilt in Spring and Autumn Period

Third prize: exquisite stainless steel thermos cup

Address, telephone number and contact information of the activity photo studio.

Double Eleven activity flow scheme 9 activity theme:11.11beauty salon discount carnival

Activity time:165438+108/001.

Activity purpose:

1. Beauty salons hope to create more consumption and increase turnover through "double 1 1".

2. Closer customers' trust in beauty salons to a greater extent, thus promoting emotional communication between the two sides.

3. Consolidate old customers and expand new customers.

4. Enhance the service, products and employee image of beauty salons.

Main contents of the activity:

Activity 1: If you want love, please say it out loud.

If you want to love, say it bravely. If you don't want the other person to know who it is, you may wish to help you through the beauty salon "Matchmaker".

The beauty salon launched the "double 1 1" matchmaker activity for the majority of single women, and boldly expressed their love to the people they like. Activity rules: As long as customers spend 2 1 1 2 yuan in the beauty salon on the day of the "Double1"activity, they can get a surprise gift prepared by the beauty salon matchmaker for their favorite object, and they can also enjoy a free sweet dinner together with the consent of the other party. The number of places is limited, only to the top ten customers.

Activity 2: charge 500 beauty cards and get 500 free.

In the double 1 1 activity, beauty salons can provide customers with a bigger surprise of "charging 500 beauty cards and giving 500 away". This kind of promotion can not only stimulate customers' consumption, but also further expand the utilization rate of beauty cards.

If you want to exchange 500 yuan for 500 yuan's beauty card on June 1 65438+1October1,you might as well come to the beauty salon earlier. Because this activity has 12 customers entering the store, on a first-come-first-served basis, remember that each customer has only one chance to cash back and only one chance to recharge.

Double Eleven Activity Flowchart 10 Activity Theme: Find another "other half" opportunity for you who are single.

Campaign slogan: I hope people are long/single no longer.

Purpose of the activity: steadily improve the brand of MUSICHOUSE Bar.

Venue: Music House Bar

Activity time: 165438+ 10/01.

Activity background: As just after Halloween, Singles Day has little room for development in a medium-sized city like Huai 'an, so it is decided that this Singles Day activity will not be very big, but it must be meticulous and deeply rooted in people's hearts.

Activity content:

1, sell tickets (one ticket for 5 yuan, group purchase discount for more than 6 people. Winning the lottery, the winning rate 1 1% is obvious, and 50% is hidden, mainly giving, supplemented by selling)

2. Wonderful programs (that is, bars often invite versatile people to perform)

3, love songs duet karaoke (six songs selected in advance will be announced during the publicity, and on-site registration will be made on the evening of the party. The number of applicants for each song is limited to three pairs, and each song will produce the best combination. Finally, these five couples will have the final PK to produce the champion of the night. The winner of 1 will get a gold coupon of 100 yuan, and the other four best combinations will get a 20% discount coupon)

4. Romantic ball squeezing activity (lovers can squeeze the balloon in any way, and a note will appear after the balloon is squeezed. They just need to do what the note says, and they can get a 10% discount coupon as long as they participate. )

5. On the heroic activities of drinking (the bar provides free drinks for the competition and conducts one-on-one competitions. After drinking, I will send two bottles of beer to the winning friends. )

6. Free bartending (couples and lucky customers who are successfully paired that night will have the opportunity to get bartenders and wine provided by the bar for free to bartend for each other.

Double Eleven Activity Flowchart 1 1 I. Activity Form:

Preheating: time: 65438+1October 20th to165438+1October 10.

Photo: The shop independently designs the warm-up activity page, including the homepage poster, shop tips and baby details page. All the pictures are based on the theme of Double Eleven, aiming at creating a shopping carnival atmosphere for the Double Eleven, laying the foundation for activities, storing traffic, drilling exhibitions and through train pictures.

Traffic: through train, drilling exhibition, micro-scouring, taobao guest, SMS sending, wake-up of old customers and so on.

Official activities: 165438+ 10/00: 00 ~1123: 59.

Figure: The main venue page of the store activity, the related posters on the product details page, the promotion posters of micro-amoy activities, the drilling exhibition pictures, the through train pictures, the store homepage posters, the store tricks, and the flow chart for guiding independent ordering, etc.

Second, the activity intensity:

1. Collect and collect volumes

Step 2 pay attention to good gifts

3. Lottery players win free coupons, and every time they buy more than 100 yuan, they have the opportunity to win a free coupon award. The greater the spending amount, the greater the chance of winning the prize.

4. Invite friends to participate in the lucky draw. The inviter has the opportunity to get a mysterious gift with the store value of11yuan, with 20 places, and the invitee has the opportunity to get a mysterious small gift with the value of11yuan, * * 65448. At that time, the customer will be contacted to determine the delivery address and delivery method. The number of gifts is limited, and the winning customers will be randomly selected. The winners will be announced the day after the event.

Third, promotion activities:

1. Through train drainage

2. Store activity notice

3. Baby description notice

4. Gang community publicity

5. Preview of Want Want Signature Activity

6. Taobao Alliance

7. Drilling Exhibition