Dongfeng Citroen and Dongfeng Peugeot Hubei ushered in a car buying boom, just because of subsidies?

Introduction: Conscience is a dragon.

recently, Shenlong automobile became very popular.

Dongfeng Citroen and Dongfeng Peugeot brands owned by Shenlong Automobile have introduced considerable subsidy policies in Hubei. Among them, Dongfeng Citroen C6 has the highest heat, and the official guide price of its new car starts at 216,8 yuan, and the highest preferential rate can reach 9, yuan. At the same time, Dongfeng Peugeot 58L new car also offers 4, yuan, and other models have different preferential policies.

It is understood that the order volume of Dongfeng Citroen C6 in Hubei has exceeded 1, in recent days, and other models of Dongfeng Citroen and Dongfeng Peugeot have gradually become "in short supply" in Hubei.

Then, why did Dongfeng Citroen and Dongfeng Peugeot suddenly become popular? Just because of subsidies?

in my opinion, firstly, it is undeniable that subsidies are a very big factor, even a decisive factor, which urges people to buy cars. However, apart from subsidies, consumers finally choose to buy Dongfeng Citroen and Dongfeng Peugeot brands, which is also due to the recognition of the product quality of Shenlong Automobile and full of trust and expectation for its products and services.

who is safer, buying a car or seeing it?

From the brand-new models launched by major independent and joint venture car companies in recent years, it can be seen that in order to cater to the young consumers, each brand has made great changes in new cars:

Some of them are rolled up in internal and external values, such as the interior design of "through double screen" with fire by Mercedes-Benz in previous years, and the upsurge of "through taillight" design led by Lincoln; There are also household SUVs that are rolled up in power, even if they have little to do with sports, they may be accompanied by an advertising slogan of "1 km acceleration X.X seconds", just to add a performance label to the new car, but it is often just a label.

It has to be said that these brand-new models have really attracted the attention of many young consumers in a short time, but when car companies pay more attention to design and power, they gradually ignore the essential attributes of vehicle use, that is, vehicle safety, environmental protection and driving control.

this has also led to the "impulsive consumption" of many young consumers when buying a car. There are many cases where they place orders for brands or values, and even place orders without a test drive before picking up the car. There are also many consumers who regret it when using the car later.

after stepping on the pit, more and more consumers become rational when buying or changing cars. They no longer only pay attention to the face value and power parameters of new cars, but pay more attention to the essential attributes of vehicle use.

and this is exactly what Shenlong automobile has been silently adhering to and insisting on.

on February 1th, 223, Shenlong Automobile released the user brand "bosom friend", in which the quality bosom friend, that is, "the car with conscience is made by the dragon", mainly embodies the advantages of French cars in safety, environmental protection and driving.

Focus on safety, environmental protection, and driving, with a conscience.

First of all, on the safety level, according to the data of authoritative organizations, the vehicle damage degree of Shenlong Automobile is only 64% of the industry average, and the personal injury degree is only 46% of the industry average. It is known as "French car that can't be crashed" and "French car that can save life".

this reputation is based on the 134-year history of Dongfeng Citroen and Dongfeng Peugeot owned by Shenlong Automobile and their persistent pursuit of automobile safety.

It is understood that the high-strength steel plate (up to 16Mpa) of the main sales model of Shenlong Automobile accounts for more than 8% at most, and it adopts the body structure of six horizontal and six vertical space capsules, with 546 functions of safety or failure scene control; More than 1,1 vehicle tests and verifications will be carried out when leaving the factory, and 36 will protect your life safety in all directions.

previously, Shenlong automobile conducted an immersive disassembly live broadcast around the C-NCAP Dongfeng Citroen Versailles C5 X test vehicle, and the real materials everywhere were called "Versailles".

in sharp contrast, the use ratio of Volkswagen high-strength steel plates, both joint venture brands, is mostly between 6% and 7%. In the previous crash test of China Insurance Research Institute, the old Volkswagen Passat and Tiguan L have also "overturned" one after another.

secondly, in terms of environmental protection, the existing models of Dongfeng Citroen and Dongfeng Peugeot fully adopt 1% non-toxic environmental protection materials and 1% full-sequence non-toxic environmental protection technology from the inside out to create a comfortable green cockpit for car owners.

This can be felt in dealers' exhibition cars and test drives. The author is sensitive to smells. Every time I get into a new car, I will smell a pungent smell, even for luxury brands such as Mercedes-Benz and BMW, but I hardly feel this way in Dongfeng Peugeot and Dongfeng Citroen's new cars.

Furthermore, the author thinks that the most obvious advantage of Shenlong Automobile is the driving experience. Shenlong Automobile is committed to bringing the ultimate driving experience to users, and is often praised as "buying a chassis to send a car".

I had a deep understanding of this point when I tested the Dongfeng Citroen Tianyi BEYOND before. It adopted a power combination of 1.8T+8AT, which made the old partner feel smooth and energetic.

What is even more surprising is its performance in comfort and stability. Tianyi BEYOND comes standard with PHC adaptive hydraulic stabilization technology, and the chassis will feel a little soft when driving. However, when the medium and high speed pass through some large curvature corners, it will be found that its toughness support is not inferior, and the temperature between comfort and handling is well mastered, which is not inferior to that of luxury brands with much higher price.

At the end of last year, Dongfeng Citroen Tianyi BEYOND won the award of "Top 1 Chassis in China in 222", which was well deserved.

However, in the same price range, there are very few vehicles with such a balanced driving experience. Take Volkswagen T-ROC for example, it uses a 1.4T+7DCT powertrain, and it will feel a little frustrated when it crawls in the first and second gears, but in terms of driving quality, T-ROC does not blindly seek softness, so the suspension support is good, but the corresponding comfort performance is slightly lacking.

in terms of driving experience, Shenlong automobile is often praised as "buy a chassis and get a car", which is enough to show that its foundation in chassis is really leading at the same level, and it can be called a master chassis.

In addition to the above three hard strengths, DPCA has not slackened its service. While enjoying subsidies and high-quality products, DPCA's service is not discounted, and consumers can enjoy the upgraded version 2. service of Five-Heart Guarding Action, which pays more attention to "humanistic care", "brand tonality" and "home feeling", including 1 innovations, 5 upgrades and 3 continuation policies, including 7-day car return.

A little word

In the past 3 years, Dongfeng Citroen and Dongfeng Peugeot owned by Shenlong Automobile have won the favor of more than 6.3 million owners. "Once in the legal system, life-long legal system" has become a heartfelt evaluation of many car owners.

Behind users' favor, it is inseparable from the unremitting pursuit of vehicle safety, environmental protection and driving control by Shenlong Automobile. When consumers begin to return to the essence of vehicle use, it is not accidental, but inevitable.

after all, who would refuse a conscience car?

This article is from Meng Chunxiao, the author of Yiche number, and the copyright belongs to the author. Please contact the author for any form of reprinting. The content only represents the author's point of view and has nothing to do with car change.