Brief introduction and detailed information of Zhejiang Satellite TV

Development course 1 99465438+1 October1,the first program of Zhejiang Satellite TV started satellite transmission, with the call sign "Zhejiang Satellite TV", which effectively covered 2 billion people in more than 40 countries and regions, and was broadcast by more than 95% cable stations nationwide, with a relatively fixed audience1.50 million. In the early days, most programs of Zhejiang Satellite TV focused on promoting Jiangnan culture and analyzing the economic development model of Jiangnan, especially news programs, and news supermarkets formed a certain influence in the country.

From 65438 to 0999, Zhejiang Satellite TV reformed the whole news production and broadcasting system, positioning the news system on the digital and networked news production and broadcasting combining video and tape, and put forward the centralized management of news resources and various news broadcasting methods facing the future.

In 2000, Zhejiang Satellite TV launched the cultural talk show Interview with Yani.

In 2003, Zhejiang Satellite TV began to implement channel operation. Through the establishment of marketing center to integrate channel management, set up large-scale activity groups to plan major activities.

In 2004, Zhejiang Satellite TV defined the theme of "Entertainment Wealth" and launched two columns: Entertainment Wealth and Zheshang World.

In 2005, Zhejiang Satellite TV implemented the "Seven Swords Going South" plan-seven TV producers and presenters were introduced, seven TV production teams were formed, seven evening programs or activities were created, and six "4+ 1" solo dramas were purchased for broadcasting.

In 2006, Zhejiang Satellite TV, in addition to exerting its advantages in making news programs, continued to expand and strengthen news programs, and successively launched its own entertainment main programs, such as talk show "Too Coke", outdoor dating program "Boys and Girls" and variety show "Amazing Victory". Entertainment programs began to take shape.

In 2007, Zhejiang Satellite TV injected modern humanistic ideas into the program, highlighting humanistic values and wealth values, with "entertainment humanities" as the main body. In the same year, the singing variety show "I love to remember lyrics" was launched, and the activity of "Maiba City Confrontation" was founded. In the same year, original columns such as Citizen Action and University Music Festival were launched.

In 2008, Zhejiang Satellite TV created "I Love to Remember Lyrics" and its derivative program "Love to Sing Must Win" and music interactive program "I am a Justice" as "Three Musketeers of Variety". On August 25th, the channel was revised and the brand positioning of "China Blue" was established.

China Blue June 5438 +2009 10, Zhejiang Satellite TV launched the entertainment program "I am a Justice". On August 28th, Taiwan Province's song "Broad Sky and Blue All the Way" was released. On September 28th, the channel realized high-definition synchronous broadcasting.

20 10 in March, Zhejiang Satellite TV released a large-scale humanistic documentary, West Lake. In July, the music talent show "Extraordinary" was launched.

20 1 1 In April, Zhejiang Satellite TV launched the variety show "China Dream Show". In March, the large-scale news campaign "Towards the Blue Ocean" was launched.

20 12 Zhejiang Satellite TV launched the concept of "the first dream channel". In July, the inspirational music commentary program "Good Voice of China" was launched. On September 1 day, a celebration party was held and the song "Dream Sky is Blue" was released.

20 14 1, Zhejiang Satellite TV held the "First China Blue TV Program Original Mode Competition". In April, the parent-child reality show "Daddy's Back" and the dance program "Good Dance in China" were launched. In July, the food reality show "Twelve Flavors" was launched. In August, advertising revenue soared from 600 million to 4.8 billion, an increase of 7.5 times, and jumped from the ninth place to the top three in the country. 5438+ 10, the outdoor sports reality show "Running Man" (renamed "Running" on 20 17) was launched.

August 20 15, the seventh anniversary of "China blue", advertising revenue exceeded 8.5 billion. In June, 1 1, the original program "Burning Boy" was launched. In February, 65438, the large-scale humanistic documentary "Southern Song Dynasty" was released.

20 16 10, 16, the series "Twenty-four Hours" and the indoor competitive reality show "Ace to Ace" were released. In March, the large-scale humanities documentary "Art: 30 degrees north latitude" was released. In April, the inspirational competitive sports reality show "Come Champion" was launched. On August 2nd, it was broadcast in Macau through Macau Cable TV 159. In June, 1 1, the inspirational music competition reality show "The Voice of Dreams" was launched.

On April 20 17, the youth inspirational growth show "High Energy Youth League" was launched. In July, the live star impromptu comedy program Happy Drama Music Department was launched. 5438+ 10, the inspirational variety "The Birth of an Actor" (20 18 was renamed "I am an Actor") was released.

February 18,14,2065438, Zhejiang Satellite TV delayed 1 1 to restart the Spring Festival Evening, and launched 20 18 China Blue Burning New Year's Eve Concert, Zhejiang Satellite TV Mid-year Evening, Zhejiang Satellite TV Spring Festival Evening and Zhejiang Satellite TV Autumn Evening. On September 12, the standard-definition version of the channel 16:9 was broadcast, and the news broadcast of the station logo and CCTV was still at 4:3.

The logo of TV culture implies that the name of Zhejiang Province comes from "Zhejiang" or "Qiantang River", and the white curve in the middle of the logo represents Qiantang River, the mother river of Zhejiang. It also looks like the Chinese phonetic alphabet "Z". There is a lot of water and rain in the south of the Yangtze River, so the logo takes blue as the background color, representing the lingering south of the Yangtze River with distinctive regional characteristics. The whole sign has the shape of "Zhejiang Province".

Channel slogan "Zhejiang Satellite TV, China Blue"

On August 25th, 2008, Zhejiang Satellite TV launched the brand positioning of "China Blue" with the theme of logo color. Blue is boundless, and the territory is far away! The river is as green as blue in spring! As a theme, the abstract color is different from other TV stations, and the channel features are distinct. Blue, which exudes artistic and humanistic flavor, is the true color of Jiangnan culture and adds humanistic flavor to Zhejiang Satellite TV.

Andy Lau's dream sky is blue. The mascot of Zhejiang Satellite TV in Eason Chan is a lovely blue whale named Blue Giant.

Blue Giant "Blue Giant", the mascot of Zhejiang Satellite TV, was formerly a singing intonation system used by the online interactive music community, and later became the scoring software for many variety shows of Zhejiang Satellite TV. After the brand of Zhejiang Satellite TV "China Blue" started, the blue giant became the mascot-the lovely blue whale, and became the star of Zhejiang Satellite TV. On August 28th, 2009, Andy Lau solemnly announced the birth of "Blue Giant", and Fan Bingbing personally witnessed the dream appearance of "Blue Giant" at the first anniversary celebration party of "Starlight China Blue" on Zhejiang Satellite TV.

The scheduling scheme starts from the prime time of May 65438+May 5, 2008, and Zhejiang Satellite TV urgently cancels the evening TV series and broadcasts the special report of CCTV comprehensive channel. On May 16, Zhejiang Satellite TV canceled all TV dramas and direct sales advertisements between 7: 00 and 24: 00, and broadcast CCTV comprehensive channel special reports live. At the same time, the special news produced by Zhejiang Satellite TV is broadcast live every two hours.

In 2009, Zhejiang Satellite TV focused on news and created a "3+ 1" news program tape: news breakfast+today's securities morning edition, that is, one hour in the morning; Today's securities for two and a half hours+looking for the king+Zhejiang news broadcast+CCTV news broadcast and news magazine program good night! China "three news programs.

20 12 Zhejiang Satellite TV will do fine variety shows, speed up the prime-time news and cultural programs, and launch the self-made drama "Dream Trilogy". In terms of cultural programs, Zhejiang Satellite TV broadcasts the revised "Defending Marriage" from Monday to Tuesday at 2 1:2 1. "Perfect New Life" will be broadcast from Wednesday to Thursday at 2 1:2 1. On Sunday, 2 1:2 1, Zhejiang Satellite TV plans to launch a documentary cultural program "Deep Breathing of Humanity".

On June 7th and 8th, 20 15, Zhejiang Satellite TV adjusted its schedule during the day, and broadcast the ninth season of China Dream Show from noon to afternoon, and continued to broadcast Dream Show in prime time on Sunday and Monday night. In the second, third and fourth seasons, during the prime time on Friday, Zhejiang Satellite TV broadcast the second season of Running Man, the third season of Running Man and the fourth season of The Voice of China.

20 16 Zhejiang satellite TV adopted the "overlapping broadcast arrangement", and in the first quarter, it launched two original variety shows in prime time on Friday, namely the indoor competitive variety "Ace to Ace" and the first series "Twenty-four Hours", which were scheduled for1October 22 at 20:20 and 22:00 respectively.

The image packaging of Zhejiang Satellite TV's series of promotional videos "Water" highlights and strengthens the regional cultural characteristics of water towns in southern Zhejiang, and explains the program positioning and graceful channel style of Zhejiang Satellite TV's "elegant culture". After years of improvement and perfection, the "water" series of promotional films, as the brand of Zhejiang Satellite TV channel packaging, have been recognized and accepted by the audience.

2065438+In February, 2008, the visual packaging of Zhejiang Satellite TV's "Dream Bloom" theme channel was launched. The special design of colored dust blooming in the packaging under the blue sky means that everyone's brilliant dreams bloom under the blue sky, which embodies the packaging concept of "the dream sky is particularly blue". At the same time, the packaging continues the consistent red and blue color matching and color box particles of Chinese blue, which is both recognizable and more dynamic. The corner design is also highly compatible with the Chinese blue main LOGO, forming a whole.

The main programs often broadcast news programs, Zhejiang News Network, news depth, today's focus, today's comments, finance and economics, apocalypse of Chinese businessmen, today's securities, entertainment, watching China Blue, TV theater, China Blue Week Theater, as well as seasonal programs, music, voice of China, voice of dreams, and one voice (formerly Who

I am an actor (the birth of an actor) and a trump card against a trump card.

Twenty-four hours, Iceman

"real ambition" "this! It's a slam dunk

Comedy, hilarious drama, comedy story, delicious food, familiar taste, Feng Ke, delicious hunter, flavor world, life, hello! Life house, come on, shape, nice to meet you, women have something to say, children's health, educational class, the same class, smart future, juvenile school, other classes, where is the magical partner, beautiful house, party class, Zhejiang Satellite TV New Year's concert, China TV Audience Festival

Zhejiang Satellite TV Mid-year Gala, Zhejiang Satellite TV Spring Festival Gala

Zhejiang Satellite TV Autumn Festival

20 18 China blue love new year's eve, Zhejiang satellite TV double eleven carnival night, bazaar star charity night, Weibo night.

Other programs. Other variety shows 1. Music and singing: I love memorizing lyrics, and I am a Justice, Extraordinary, Pepsi Group, Mai Ba Hero, etc.

2, star comprehensive category: "Happiness under the Blue Sky", "Love to sing songs will win" and so on.

3. Dream public welfare: Chinese dream show, dream of a new life, civic action, etc.

4. Idol cultivation category: burning teenagers, lady bees, naturally superior to me, the best of us, real boys dreaming of the Olympic Games, youth trainees, etc.

5. Dance draft category: Good Dance in China and More Beautiful.

6. Star parent-child class: Dad came back, the star knows my heart, the baby's big guess, the first time in life, dad's answer, the general mobilization of maternal love, etc.

7. Star food: Cold Food on Earth, Eating on the Road, etc.

8. Puzzle: heartbeat Argentina, ace mission impossible, who dares to stand up, the secret room of stars, etc.

9. Outdoor reality shows: We are seventeen, High Energy Youth League, Journey to the West, Challenger League, I'm going to school, etc.

10, sports: I'm good at rushing off, green passing, China Star Jump, Almighty Extreme King, China Champion Fan, etc.

1 1, comedy funny category: China comedy star, who laughs last, etc.

12, talk show: weekly Libo show, yuppie talk show, etc.

13. Love and making friends: turn around and meet TA, boys and girls, full goddess Fan, love lianliankan, marriage defense war, love rushing forward, love village holding hands, etc.

14, star lovers category: "Have you all the way", "Let's go to love" and so on.

15, celebrity interview category: Taicola, with outstanding peers, interview with Yani, talk about the truth, talk about the adventures of real stars, interview with -G20 Yang Lan.

16, cultural history: a good China story, so that's it, go! Poetry ","Chinese character Fengyunhui "and so on.

17, Venture Capital and Entrepreneurship: I was born with talent, I am the founder, etc.

18. Health care: because it is a doctor, Health 007, children big doctor, etc.

19, star talent category: I am not a star, applause and so on.

20. Amateur talent: The World's Got Talent Show and the Opera Fan Challenge.

2 1, lifestyle category: all-round house change, undercover supermodel, happy career, this is life, the life of three women, national Oscar, etc.

22. Variety derivative: the running man is coming, the secret that can't be told, the cool voice, etc.

23. Taiqing Evening: Starlight China Blue Anniversary Celebration, Starlight China Blue Second Anniversary Celebration, Zhejiang Satellite TV Fifth Anniversary Celebration, Let Dreams Fly, Celebration Evening, Zhejiang Satellite TV China Blue Tenth Anniversary Theme Evening, etc.

24. Other types: I think you have drama, entertainment DreamWorks, etc.

Humanistic documentary West Lake, Southern Song Dynasty, art: 30 degrees north latitude, Xiling printing house, one book and one city, elegant Qiantang, Wuzhen, pioneer, humanistic breath, Zhejiang human geography, Qiandao Lake, clear water, lush mountains are priceless assets, Hangzhou, China Village, falling in love with China.

The host has hosted the Chinese Dream Show by Zhou Libo, The Voice of China in Hua Shao, Good Dance in China, Good Food in the World, Applause, etc. Zhou Libo's Xiu Yiyi, I love memorizing lyrics, China loves dancing, this is life, and I think you have a play, etc. Chen Huan China Dream Show, China Comedy Star, Heartbeat Agenyan, Happy Blue Sky, Lin Jieni's World Food, Happy Blue Sky, I am the best, born to be a fan of Shen Tao's perfect goddess, born with talent for the first time in my life, omnipotent limit king, and other news stories of Xu Qian Hui, good stories of China, entertainment DreamWorks, China Blue Express, gentle and cool food all over the world, stars' secret rooms, perfect goddess Fan, stars know my heart and other Luo Xishuang. Li Han's book, a city, take a deep breath, China's good story, news, etc. Fu Lin's "Enlightenment from China Business", today's review, today's securities Yali China Dream Show, dad's answer, turned around and met TA, China Blue Express, Sharla Cheung Securities Today, Revelation of Chinese Business, Zhejiang News Network, Yang Di Happy Blue Sky, Cool Food World, Real Star Talk about Adventure, I'm not a star, Wang Shuai News Express, News Once, Zhejiang News Network, Today Securities Wang Li Happy Blue Sky, Entertainment DreamWorks, I'm the best, China Blue Express Huang Ziwen is the best in the world, I'm not a star, I love singing, I will win, my heart beats, Argentina is the best in the world, and I'm entertaining DreamWorks. China Blue Express Zhejiang News Network Zhejiang News Network Qinyuan Zhejiang News Network, News Express Jiang Hao Zhejiang News Network, today pay attention to Wen Zhejiang News Network, today comment He Min Zhejiang News Network, today pay attention to securities, today pay attention to Yan Su's happy blue sky, the beauty of leap, and strive to spread my best, I am a judge and so on. Chang Geng loves Lianliankan, Entertainment DreamWorks, China Blue Express, I'd better rush over and so on. Xiao Yu rushed over and handed me the best. I love memorizing lyrics, entertaining DreamWorks, China Blue Express and so on. Pan Lei scrambled to spread my best, entertaining DreamWorks, cool food in the world, and award-winning records, such as China Blue Express +02-0 1-04 20 1 Sina "Weibo Night" Weibo Influence Media 2012-15. 4 Variety Annual Satellite TV 20654488+02 20 15 New Weekly Top List Annual TV 2015-12-222015 "Television Landmark" The most influential provincial satellite TV of the year 2016-0/kloc

Zhejiang Satellite TV's "The Voice of China Season 3" Finals (201410.07) C * * 50 cities' audience rating reached 6.5 1 1%, which broke the highest audience rating record of China Satellite TV's "The Voice of China Season 1" Finals.

The fourth season of "The Voice of China" set a record for the premiere of variety shows in China.

In the first issue of "The Voice of China" in the fourth quarter (July 2065438+July 2005, 65438+July 2005), the city audience rating of CSM50 reached 5.3 1%, which set a new record for the premiere of China TV variety show held in Running Man in the second quarter and became the champion of all-day viewing on Friday.

In the fourth season of "The Voice of China", it set a record for the highest ratings of variety shows in China.

In the finals of The Voice of China Season 4 (20 15 10.07), the audience rating of CSM50 cities broke 6, reaching 6.566%. Excluding advertisements, the audience rating was 6.843%, the highest peak was 7.5 18%, and the audience rating share was 27.358%, which was the highest in China.

Run, brother. Running men's ratings broke 4, the highest since its launch.

Zhejiang Satellite TV Running Man's first season issue 14 (20 15 1.9) reached 4.206% in CSM50 cities, breaking the third-grade ratings for two weeks in a row, setting a record for the highest ratings since its launch. Its tidbit program "Running Man Comes" also ranks second with nearly 3 high ratings.

The second season of Running Man set a record for the premiere of China variety show.

The first issue of Running Man's second season (20 15, 17)CSM 50, with a city audience rating of 4.794% and a share of 15. 103%, set a record for the premiere of variety shows in China TV history. Running man's affiliated program "Running man is coming" has a rating of 3.272%, ranking second.

Running Man broke 5 for the first time in the second season, creating the highest viewing record since its launch.

In the ninth issue of Run Brothers Season 2 (June 2065438+June 2005, 12), the audience rating of CSM50 city network was 5.002%, breaking 5 for the first time, creating the highest audience rating record since its launch.

Running man's third season, the highest viewing record since its launch.

In the eighth issue of Run Brothers Season 3 (20 15 12 18), CSM50' s city audience rating reached 5.284%, the highest since the launch of the third season.

Ace to Ace "Ace to Ace" set the first season premiere record of China variety show.

In the first issue of Ace to Ace (2065438+0665438+129 October), the audience rating of CSM50 city network was 2.956%, which set the highest audience rating record for the first season of China variety show.

Average ratings According to the data of CSM52 cities, in the first half of 20 16, the average ratings of Zhejiang Satellite TV were 0.338%. (Remarks: This first-level catalogue only lists the record-breaking ratings of CSM city network. Please go to the main entrance of each program to see other specific ratings. )

Social Evaluation Zhejiang Satellite TV has been working hard in the same direction in the production of variety shows, from memorizing words to comparing pronunciation and singing skills, from one-way communication to realizing interaction and sharing comments, and has done various singing programs along the way. (Xinhuanet Review)

Humanistic temperament has always been a remarkable sign that Zhejiang Satellite TV is different from other TV stations, and the humanistic temperament of Zhejiang Satellite TV is not a flower: humanistic documentaries such as West Lake, Zhejiang Cultural Geography, Southern Song Dynasty and Art: 30 degrees North Latitude all have considerable repercussions. "China Blue" began with its dazzling name and gradually formed a fullness with both spirit and spirit. News programs with souls, humanistic programs with accents and variety shows with feelings have formed the high-end, atmospheric, delicate and heroic humanistic temperament of this channel. (Xinhuanet/Guangming Daily Review)

Zhejiang Satellite TV is rooted in traditional culture and draws nutrition from it, enriching the content of TV programs and enhancing the cultural thickness of the programs. In the process of program creation, the "cultural power" is thoroughly implemented in all links, and "culture+public welfare" is effectively practiced through practical actions. (China Press and Publication Radio and Television Network Review)

Zhejiang Satellite TV has always insisted on conveying humanistic spirit as the moral standard of the program. Whether it is variety shows, news programs or even film and television dramas, all of them reflect humanistic feelings. It is precisely because of the soft and agile humanistic temperament and fashionable and dynamic variety temperament that the unique charm of "China Blue" has been created. (Guangming Daily Review)

Zhejiang Satellite TV, with China's good voice as the main force and China's dream show, I like to remember lyrics, and love to sing and win, has built the "China Good Voice Entertainment Program Corps" after five years. Knowing China people's entertainment methods and performance skills, and holding the Bible, an international reality show, has led to another wave of TV entertainment programs in China. (New Weekly Review)