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Pharmacy 520 event planning plan
In order to ensure the smooth development of the activity, it is often necessary to prepare a specific, detailed and highly targeted activity plan in advance. The activity plan has the characteristics of clear content and clear steps. What are the format and requirements for the activity plan? Below is the pharmacy 520 event planning plan (selected 5 articles) that I have compiled for you. You are welcome to share it. Pharmacy 520 event planning plan 1
1. Event theme
Sweet Valentine’s Day, sweet egg yolk pie
2. Event store
1 , Key event stores: Home Textile City Pharmacy, Xuxiang Pharmacy, Tongyuan Pharmacy, Pidu Pharmacy, Shuangshan Pharmacy, Chengbei Pharmacy, Baibu Pharmacy.
2. Non-key event stores: other stores of xxxx Medicine )
xx month 13th and 14th (non-key event stores)
4. Main target customer group
Young migrant workers who return to work after the Spring Festival.
5. Purpose of the activity
1. In view of the defect that the Spring Festival promotion activities did not cover the people returning home, a promotion activity was carried out for this group of people;
2. Issue cash coupons to solidify the customer base and increase sales and sales opportunities;
3. Digest the unused egg yolk pies purchased during the Spring Festival.
6. Activity format
Purchase 158 yuan (including cash coupons, cash coupons can be used without restrictions) for 158 yuan, and you will receive a free 800g bottle of Fuma egg yolk pie. Pharmacy 520 event planning plan 2
1. Activity background
Valentine’s Day is an opportunity not to be missed for pharmacy promotions, take the opportunity to promote and strengthen the influence of pharmacies.
2. Purpose of the activity
Strengthen the external image of the pharmacy and expand its popularity.
3. Activity theme
xxx pharmacy gives away great gifts.
IV. Activity time:
From xx, 5th, 20xx to xx, 20xx, 20xx
5. Activity method
Discounts and free gifts
6. Activity content
9 big surprises, 99 surprises
7. Promotion of the event
Flyers, DM Flyers, display boards, and banners outside the store. (Conditionally choose bus body, newspaper, TV advertisement)
8. Activity budget
Omitted
9. Activities attention
Activities Early stage:
1. Make a newspaper distribution plan: arrange personnel, route arrangements, and fill in the "Bleaflet Distribution Detailed Form". Are DM products, gifts, and coupons sufficient? POP writing
2 atmosphere arrangements: hanging flags, balloons, ribbons, banners, end shelves, promotional cars, etc.
3 Product placement: DM products must be placed in a conspicuous position and must be accompanied by an explosion sign. Select end racks, glass cabinets, and the middle of the first and second floors of shelves based on inventory and sales volume.
During the event:
1. Store managers should pay attention to DM product inventory and timely replenishment, and make plans based on sales.
2. Special offer items must be protected against acquisition.
3. DM products and special offers must have a small sign saying “This product is not eligible for gift giving”.
4. All employees are required to tidy and replenish the products on the shelves in a timely manner during the sales process.
5. Pay attention to strengthening the awareness of anti-theft. Pharmacy 520 event planning plan 3
1. Activity background
From past experience, Valentine’s Day is a relatively powerful promotion for drugstore promotions, so on this special day Here, we take the opportunity to promote and strengthen the influence of pharmacies.
2. Purpose of the activity
Strengthen the external image of the pharmacy and expand its popularity.
3. The theme of the activity will convey warmth to relatives and bring filial piety to everyone around you
4. Activity time
5. Discounts, purchases and gifts, Charity sale
6. Activity content
Activity 1
1. During the promotion period, all cold medicines in our store are sold at a 10% discount. Members and holders of this store Customers who have used cash registers in the past can enjoy a 20% discount.
2. If the elderly spend more than 50 yuan, they can get a free medical card with their ID card and cashier slip.
3. Poor families can receive a box of family medicine boxes for free (***500 copies) with certificates.
Activity 2
Our store carries out a charity sale of health care products for the elderly in xx, and all profits are donated to the xx poverty fund for compatriots who have no money to seek medical treatment.
All participants can sign and express their blessings on the love display board.
7. Event promotion
Flyers, display boards, banners outside the store, newspapers, radio, television, and the Internet.
8. Brief activity budget
9. Attention to activities
1. All salespersons and promoters must create a warm and homely atmosphere.
2. Make full use of the media to publicize this matter and strengthen the corporate image and strength.
3. Gifts must be prepared in advance and customized.
Finally, I would like to remind you again that preparations for the two activities in pharmacies must be made in advance and planned to each time point. Publicity must be in place. Each year’s publicity must have a theme and be innovative. Pharmacies can learn from the experience of supermarkets and supermarkets. Activities should be appropriately adjusted based on your own audience.
Theme slogan:
1. True love return, courtesy shopping, large-scale preferential activities
2. Free on-site consultation by experts, free instrument testing
< p> 3. Member prize distribution time: November 28th - November 30thContent: All members will receive gifts and redeem points for prizes on site
1), adopt publicity Notifications will be made on the page, and notifications will be given one by one by phone. Each member will receive a free exquisite tea cup.
2). Members can redeem their rewards on-site according to their previous points. 3). Free membership card application on site. 2. Experts provide free on-site free clinics to treat customers for free. They can issue medical prescriptions for free and use instruments to measure cardiovascular disease for free. For gastrointestinal tract, diabetes, rheumatism and other diseases, customers can enjoy a 10% discount on prescription medicines. aa Pharmacy repays customers' strong support and attention to aa Pharmacy with true feelings.
3. During the large-scale activities such as medicine purchase, gift giving and lottery at aa pharmacy, customers who purchase goods worth 8 yuan or more can get a gift, and the gift will be increased according to the purchase amount.
If you purchase goods worth RMB 58 or more, you can participate in the on-site lottery once, and the winning rate is 100%. (Buy more, draw more)
Difficulties in promotional activities: Current promotional activities are often not paid attention to by consumers, and consumers are not enthusiastic about participating. This can easily lead to insufficient attendance at promotional activities and poor activity results.
In fact, it is not that the promotional activities themselves are not attractive, but that there are too many and too many promotional activities, and some of them do not express the core benefits of the promotional activities in their publicity. Clearly, the execution of the propaganda is not strong enough either.
Therefore, event flyers also need to be carefully designed and creative. The key lies in how to deliver, what method to deliver, and the scope and density of delivery.
Common forms of promotional activities:
There are three main types, namely price reductions and discounts, gift delivery, and on-site prize promotions.
In specific operations, special prices and discounts have the greatest influence on some sensitive consumer groups. In particular, special prices on some sensitive drugs can easily get twice the result with half the effort. Corresponding to this is delivery. Member gift delivery allows members to enjoy the value of their consumers and achieve the purpose of stabilizing the loyal consumer group of former members. On-site prize promotion is an important means to increase purchasing desire and attract popularity at the event, and is a guarantee for the success of the event.
Generally speaking, the model for consumers to receive activity information is: attention-interest-desire-action-satisfaction.
1. The purpose of promotional activities
Through a variety of activities, attract more consumers and stabilize the basic consumer group (members) of pharmacies, form a participation and purchase boom, and spread the service concept , forming word-of-mouth communication. activities to achieve direct economic effects and rapidly expand and occupy the market.
2. Activity content
The prerequisite for the success of the activity based on the theme is that the activity content must be attractive. Including the publicity model before the event, special offers, discounts, membership gifts, drug purchase draws, expert free clinics, etc. are all indispensable means to attract the target group.
3. Preparations before the event
1. Information release
①. For event information release, you can choose to use leaflet delivery and word-of-mouth publicity in areas around the pharmacy. , high-density distribution of leaflets to each household, with a total of 10,000 leaflets, focusing on market commercial areas, vegetable markets, residential portals, entertainment centers for the elderly, etc. Notify every pharmacy member by phone.
②. Promotional advertising information will be released from xx, xx to xx, xx.
③. Hang a banner at the entrance of aa Pharmacy with the theme and slogan of the event from xx to xx.
3. On-site arrangement: A well-arranged event site can make the event proceed in an orderly manner, increase the momentum and atmosphere of the event, and attract more people to participate.
(1) Banner with the theme of the event.
(2) Large display boards and backboards that highlight the theme content of the event.
(3) Hang flags, table signs, large posters, and leaflets.
(4) Information desk, gift (membership prizes) distribution desk, lottery box, etc.
(5) Free clinic testing service desk.
Personnel Arrangement
(1) Arrange a sufficient number of service personnel and wear work cards to facilitate identification and guidance of services.
(2) There must be personnel on site to maintain order.
(3) On-site free clinic staff and sales staff must have a clear division of labor and cooperate with each other.
IV. Key points for on-site execution
1. Personnel and event materials are ready.
2. Publicity personnel will distribute leaflets on site, introduce the content of the activities, and guide customers to enter the pharmacy or participate in free clinic activities.
3. Master the rhythm of activities, maintain order on site and prevent looting and other accidents to avoid negative effects.
4. Gifts should be distributed at the specified time, not too early or too late. Please register member information and sign when distributing.
5. Summary meeting at the end of the event
1. Analysis report on the success or failure of the event (1) Calculation of cost-to-sales ratio (2) Statistics of the number of customers in the store
2. New member registration management, formulation of member preferential policies after the event
3. Collation and implementation of customer opinions Pharmacy 520 event planning plan 4
1. Promotion purpose:
Taking advantage of the characteristics of Valentine’s Day, a special holiday, and a period of time before and after when the public effect is significant, in order to set off the marketing atmosphere of pharmacies during the holiday, combined with its own marketing model, enhance the core competitiveness of the store, highlight the effect of the event, and strengthen Communication with customers, cooperation with pharmaceutical companies and product sales, and can accurately grasp the sales pulse of pharmacies based on customers' consumption psychology to carry out a series of targeted promotion activities.
1. Attract people and maximize the profit effect of the festival;
2. Create repeat consumption patterns;
3. Extend and enrich the brand connotation.
2. Promotion ideas:
1. Use activities to attract consumers. During off-store promotions, terminals (such as pharmacies) will be full of popularity, and popularity will drive drug sales; < /p>
2. Refining the selling points of the products and highlighting them in product comparison demonstrations to attract consumers to purchase;
3. Design incentive-based promotion plans to keep consumers repeating Purchase and increase sales;
4. Let the people form an atmosphere of "what they buy is not medicine, but health".
3. Promotion objects:
4. Promotion time:
From April 29 to May 1, 20xx, it can be advanced or extended as needed. Promotion range to ensure that promotional activities reach the maximum number of consumers
5. Promotional theme:
Welcome Valentine’s Day and celebrate the festival with good gifts
6. Activity format :
Terminal on-site promotion activities
7. Promotional activity plan:
1. Enter the store to send warmth to everyone during the Valentine's Day holiday. Customers who enter the store are given a cup of warm ginger tea to make them feel comfortable physically and mentally. They can experience the enthusiasm of the sales promotion staff and the company's care for customers before they even make a purchase. It can increase customers' goodwill towards the company and stimulate interest in products.
2. Bundled sales
Choose the company’s existing common household medicines to be bundled with each other and package them appropriately to turn the medicines into gifts, taking advantage of the bundled price and channel advantages to enhance Sale. Gift packages can be added or subtracted according to the actual needs of customers.
3. Gift sales
Provide additional gifts to match the sales;
The gifts ensure quality, grade and target. If you just purchase our products, you can get exquisite small gifts by adding 0.1 yuan, such as exquisite desk calendars, wall calendars, Spring Festival couplets, Year of the Horse mascots, perpetual calendars, etc. that are in line with the festive atmosphere of the Spring Festival. They can also be matched with health-related weight meter, small medicine box, etc.
4. Lottery sales
Shopping to participate in the lottery, using centralized lottery draw, popularization, moderate winning rate, high credibility, will not make the masses feel that the lottery is a gimmick, but Really benefit the masses. If we can cater to the Chinese people's preference for "lucky jackpots", we can use a "money tree" with red envelopes hanging on the branches. Customers who purchase the company's products for XX yuan will have the opportunity to win a red envelope (limited to once per person) by adding 1 yuan. There are prizes available for each red envelope (as small as toothpaste, eggs, pillows, etc., as large as blood pressure monitors, etc.), 100% winning rate, guaranteed to get the prizes!
5. Free consultation and guidance from experts
p>Provide customer consumption information consultation and provide professional help on customer consumption on site.
6. Public relations strategy
Sponsoring social welfare undertakings can expand corporate brand awareness and social affinity. For example, for every 10 yuan earned during the event, 1 yuan will be donated to poor areas.
7. Promotion operation process and personnel arrangements:
1. Select community activity points 7 days in advance, select 1-2 Class A pharmacies near each activity point, and jointly carry out , inform the pharmacy of the content and time of the activities, and reach a consensus with the store owner on display and publicity methods, promotion methods, and gift safety, so as to gradually expand the scope of promotion. And you need to reach a consensus with the store's senior management first, and ask him to restrain the store staff not to ask for promotional items from the salespeople during the event. After the event, you can give some small gifts at once to show friendship;
2. Personnel arrangement: 4-6 people/group, select a team leader, each executor has clear job responsibilities, training manuals and special inspection and supervision regulations on rewards and punishments;
3. Activities Early preparation:
3-1 Seek cooperation from nearby pharmacies for joint publicity (5 days in advance);
3-2 Distribute information about the event to residents in the early stage of the event (3 days in advance) Promotional materials, etc., the sales staff will implement relevant orders to ensure that there is sufficient inventory in the store on the day of the event;
3-3 Complete the display of clean standards and the clear price tags of all products and the layout of publicity and promotional items (1 in advance sky).
4. Make an activity record sheet and activity summary every time.
8. Selection of promotional locations: Choosing a suitable location for promotion is very important for the success of the promotion. It is best to meet the following conditions:
1. Large sales volume;
2. Good geographical location and suitable promotional venue;
3. Large flow of people, good image and great influence;
4. Have its own positioning and its The customer base of the business district is consistent with the positioning and target consumer groups of promotional products;
5. The alternative location should have a strong willingness to cooperate and be willing to cooperate with the manufacturer in promotion, stocking, display, and profit sharing. , publicity and pricing, etc. Pharmacy 520 activity planning plan 5
Planning purpose: to improve sales performance during the opening period. This will pave the way for the development of the chain.
Planning ideas: Plan activities to attract consumers so that Xingkang Pharmacy will be full of popularity when it opens.
Refining appeals and selling points: Highlight selling points in publicity to attract consumers’ desire to buy.
Design incentive promotion plans: allow consumers to make repeat purchases, improve market competitiveness and increase sales.
Planning plan: Refining appeals and publicity selling points
xx community ideal pharmacy to create an ideal community pharmacy
Low price, good service and excellent quality
You can enjoy real benefits without leaving home
2. Design a promotion plan
Plan 1 opening performance and opening ceremony
——Use performances to Attract consumers
——Full-day performance
Option 2 informs consumers of “creating an ideal pharmacy in the community”
——Highlight the “ideal” which is the price , service
——Use newspapers to announce to the society—Use huge banners to announce to the society
—Notify consumers at the entrance or use hanging flags to create a strong impression of low prices. Feeling
Option 3: Lots of red envelopes for opening ceremony
——Design a 2 yuan voucher in the form of a red envelope
——Distribute one to everyone during the opening
——The purpose is to induce consumers to make purchases
Option 4: Launch x number of special-priced medicines every day
——Can be implemented for a long time
——The impact will be great only if the sales volume is large
Option 6: Give gifts when the cumulative drug purchase reaches ××× yuan
——Gift practical daily necessities or medicines
——One month after opening, you can consider giving away other low-priced and high-quality products
Option 7 carries out 50% off sales activities for a limited time every day to compare with pharmacies and hospitals
—— Implemented one month after opening
——50% off the market price
3. Design promotional activities:
Plan 1 human body advertising
——Choose publicity points in places with large crowds, such as the intersection in front of the store and the first line of Shuguang Road.
——Choose times when there is a large flow of people, such as the peak hours of going to work in the morning and getting off work in the evening
——There must be more than 10 people to have momentum and publicity effect
Plan 2: One play per day for 10 consecutive days
——Expenditure is controlled at an average of 500-1,000 per day Within Yuan
——With the purpose of heating up the venue
——Looking for art teachers to cooperate with the teachers of the Youth Palace
——The content includes singing and dancing , instrumental music, sports, painting, fashion, sketches, etc.
5. Advertising
Promotional selling point: The ideal pharmacy in xx community is settled
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