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City slogan review

It is really difficult to express the slogan of urban solicitation design by "racking one's brains". Imagine how a slogan like "A city called Spring" can be thought of without "racking one's brains". What is exposed behind "racking one's brains" is actually a kind of cultural impetuousness and the anxiety of urban tourism development accompanied by this cultural impetuosity.

Compared with China's numerous "City of ××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××× We don't know how these city slogans came out, but one thing is certain. People are definitely not "racking their brains", but "thinking carefully". The difference between "thinking carefully" and "racking one's brains" is that the former must have experienced a long period of cultural accumulation, and the slogan gradually became famous after the mature urban culture was first obtained, even after the relevant evaluation was given by the outside world; The latter is under the control of an impetuous cultural psychology, eager to put on a big hat for himself, and then try to exchange this big hat for rich benefits, such as tourism economy.

Impetuous cultural psychology can only give birth to shocking city slogans. In the eyes of these "city salesmen" who design and market cities, the development of cities can't wait for mature cultural accumulation. Fierce tourism competition between cities can easily lead to intense tourism development anxiety, and they urgently need cities to come up with eye-catching or eye-catching slogans to attract people. In this way, city slogans are not the expression of urban cultural characteristics, but can make people have different physiological reactions and be remembered. Just like some internet experts, in order to be famous, they do not hesitate to take all kinds of shocking means. As a result, the city's cultural impetuousness and tourism development anxiety hit it off, and various shocking slogans were born.

In fact, there are many cities in China, which are not without mature urban cultural accumulation. However, because people's cultural psychology is still impetuous and willing to go with the flow, the designed city slogan still cannot reflect the cultural characteristics of the city. For example, it was pointed out that Shanghai's city slogan "Shanghai, wonderful every day" came directly from an advertisement for skin care products. I have always wondered: How profound is the urban culture of Tangda Shanghai, and why does its city slogan not even have "independent intellectual property rights"? This is not because of impetuous cultural psychology, but why?

Sustainable development is the inevitable trend of the development of modern cities, and the marketing culture of modern cities should also be a culture of sustainable development-mature and down-to-earth cultural psychology, which should be far away from impetuous, follow the trend and even sometimes utilitarian.