What is the "secret" behind the double eleven complex rules?

The annual double eleven is coming again. The complicated rules of various e-commerce platforms every year are really a headache. It is difficult for people with poor math to understand all kinds of red envelopes, discounts and discounts.

I can't help but ask, who made the rules of the Double Eleven so complicated? Why bother? Why don't you give me a discount? As everyone knows, there is a secret behind these complicated rules: stimulating consumer desire. With cross-store full reduction, you will collect some useless gadgets when the amount is similar, reaching the threshold of 300 full reduction. With a discount of X pieces in a store, you will buy more pieces in this store and then buy more things. Therefore, all kinds of tricks are actually stimulating consumers to have no desire for consumption, so that they can buy more things that they might not buy at ordinary times.

In addition, these rules and activities are also to stimulate everyone's herd behavior and let everyone participate together. For example, friends need the help of many friends to save meow coins and then change red envelopes, and then they can refuel together to get more meow coins in exchange for bigger red envelopes. Although the value of red envelopes is not great, in this process, everyone can interact with friends and increase contact and affection.

Finally, behind the complicated rules of the Double Eleven is actually the rendering and creation of this festive atmosphere by merchants. As we all know, double eleven is one? Artificial festival? . Only more complicated rules and more activities can lead to more discussions, hotter topics and more participation. This kind? Atmosphere? The creation of the Double Eleven Shopping Festival is also helping to further expand the influence of the Double Eleven Shopping Festival, further stimulating people's desire for consumption and increasing performance.

In summary, behind the double eleven complex rules is actually a business? Trick? Stimulate everyone's desire for consumption and make everyone feel that there are many concessions. But it is undeniable that no matter how complicated the rules are, the masses still enjoy the Double Eleven.