How can Design of Experiments (DOE) training improve your business?

How can you use Design of Experiments (DoE) to advance your business?

1. Identify business problems

Experimental design in business begins with asking an empirical question that can be answered through experiments. How does our performance management system reduce annual employee turnover? To what extent does our performance management system increase employee motivation? How employee motivation improves organizational performance are all empirical questions that DOE can begin to investigate.

2. Adapt and observe changes

Let’s take the example of a retail store that launched a new brochure to let customers know about their special offers. They might start by using brochures with catchy slogans to see if customers understand them well. A brochure with a catchy slogan will be the test case. Experiments can be designed based on observations. DOE helps businesses adapt to changes and see if such changes can be implemented to produce the desired result of "customers starting to purchase discount offers."

3. Consider interactions

Compared with traditional experiments, the biggest advantage of experimental design is that it can analyze the synergistic influence of various factors on the reaction. When many factors act together, it is critical to identify the combination of factors that will have the greatest impact.

Teams need to carefully prioritize the interactions they want to test. If you use DOE software, it is best to run experiments for all possible factor interactions.

4. Identify alternatives during observation

If customers cannot confirm your special discount offer, let's try a larger brochure with an attractive small slogan. This is the second option or new adaptive strategy. This is how DOE assists in creating, evaluating and proposing changes required by the business. DOE assists in developing new strategic changes to achieve desired business results.