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Request a complete "Project Plan"
Engineering projects are the main source of corporate profits and a window to display corporate strength. They directly reflect the corporate image and affect the market competitiveness of the company. The construction of project corporate culture occupies a prominent position in the group's corporate culture and plays a decisive role. In order to unify the project value orientation, shape the project team spirit, tap the inherent potential of the project, and repay the society with the smallest cost, the best quality, and the most beautiful image through the construction of project corporate culture with the group's characteristics, explore a project with the characteristics of the China Railway Tunnel Group Based on the new approach to project corporate culture construction, this planning document is formulated based on the implementation of corporate culture and the actual project method construction.
1. Guiding ideology
Guided by the "Implementation Opinions on Corporate Culture Construction of China Railway Tunnel Group from 2006 to 2010", we will closely focus on the actual construction of corporate culture of the project and highlight the "three The implementation of "Individual Manual" achieves the purpose of cultivating the workforce, promoting project management, building high-quality projects, forging corporate brands, enhancing corporate image, and making unremitting efforts to expand the market for projects under construction.
2. Follow the principles
Adhere to the principle that the group's philosophy governs the entire process of project construction, adhere to the principle that the behavioral identification system regulates project and employee behavior, adhere to the principle of a unified and distinctive visual identification system, Adhere to the principle of integration with ideological and political work, adhere to the principle of deployment, inspection, and rewards and punishments with construction production, and adhere to the principle of process control to improve execution.
3. Planning content
1. Plan and implement the concept identification system;
2. Plan and implement the behavior identification system;
3. Plan and implement the visual identity system;
4. Follow the group’s philosophy to determine the guiding ideology of project construction, and implement the corporate philosophy with excellent management, excellent teams, and high-quality projects;
5. Carry out education on project construction guiding ideology and situation tasks;
6. Integrate and optimize project rules and regulations, and standardize job behaviors;
7. Develop employee training plans and carry out Business technical training;
8. Standardize and carry out project and employee etiquette activities;
9. Design and produce project team manual/employee manual;
10. Execution Relevant requirements for the corporate culture of the Engineering Corporation;
11. Strengthen the coordination of corporate culture construction of the outsourcing team;
12. Carry out project-specific corporate culture construction activities.
4. Planning and Implementation
1. Establish a project corporate culture construction promotion leading group, consisting of: project department manager, full-time party working committee secretary or deputy secretary, trade union working committee director, Secretary of the Youth League Working Committee, Director of the Operations and Finance Department, Director of the Engineering Department, Office Secretary, Director of the Work Area, Head of the Party Organization, Head of the Trade Union, and Head of the Youth League Organization.
Responsibilities: (1) Party and government leaders are jointly responsible. The construction of the "three workers" of the trade union and the cultural activities of the league organization are included in the construction of project corporate culture. If there are no full-time personnel, part-time personnel must be assigned to take charge. Daily work. The project party and government leaders are responsible for the construction of project corporate culture. The project manager is the first person responsible, the party working committee is responsible for daily work, and the work area director is the first executor. (2) Unify the planning of project corporate culture construction and establish goals and development direction. (3) Guide, organize, and standardize project corporate culture implementation activities. (4) Inspect and guide the construction of corporate culture in the work area. (5) Organize various forms of corporate culture building activities in conjunction with ideological and political propaganda work. (6) Coordinate and organize exchanges on corporate culture construction within the project and externally. (7) Promptly deal with behaviors that harm the construction of corporate culture of the project. (8) Provide rewards and punishments for the construction of corporate culture in the work area.
2. Receive the "Three Manuals" for the group's corporate culture construction
Category A projects will receive the "Three Manuals" from the group company's regional headquarters; Category B and Z projects will receive the "Three Manuals" from the specific responsible person The sub-branch of the construction task received the "three manuals". The Corporate Culture Department of the Group Company will establish corporate culture construction operation modules for different types of projects, and the method of receiving them will be notified separately.
3. Plan the project corporate culture construction implementation plan
After the A-type project corporate culture construction implementation plan is determined, it will be reported to the district headquarters for approval, and the project corporate culture construction promotion leading group will organize and implement it. After the implementation plan for corporate culture construction of Category B and Z projects is determined, it will be reported to the sub-branch responsible for the specific construction tasks for approval, and reported to the district headquarters for filing. The project corporate culture construction promotion leading group will organize and implement it.
4. Process control
The construction of project corporate culture is included in the assessment objectives of the enterprise’s party, government, work and league work, so that the construction of project corporate culture and project production and operation are integrated, so as to achieve Synchronous planning, synchronized implementation, synchronized inspection, synchronized rewards and punishments, mutual promotion and common development.
The corporate culture department of the group company and its subsidiaries is the business department in charge of the corporate culture construction of the project. It must strengthen guidance and supervision in terms of content and facility construction, play a good role in system management, and conduct timely spot checks on the implementation of the plan. . For engineering projects with major impacts, the group company will adopt a coordinated approach of regional headquarters, subsidiaries, and projects to complete the work together as appropriate.
The regional headquarters of the group company is responsible for coordinating the implementation, supervision, inspection and assessment of the project's corporate culture construction. It must carefully review the project's corporate culture construction implementation plan, demonstrate it scientifically, approve it in a timely manner, and submit it every six months. Organize an inspection and report relevant information to the corporate culture committee office of the group company.
The project department is the main body of implementation of the project's corporate culture construction. It must plan the implementation plan realistically, grasp the key links and major issues to the end, and ensure the implementation of the plan. The project department organizes an inspection and assessment of the work area every quarter, and reports relevant information to the area headquarters. Funds for corporate culture construction are included in the project construction plan, and the project department carries out overall management based on the principle of frugality and effectiveness.
The work area must implement the implementation plan in a specific and standardized manner, adhere to the same arrangement and assessment of project corporate culture construction and construction and production tasks, and incorporate the project corporate culture construction content into various competitions and evaluations. , carry out various special activities according to local conditions. The work area will report monthly self-inspections to the project department.
5. Assessment and Commendation
Follow the procedures of monthly self-examination in the work area, monthly inspection by the project department, semi-annual assessment by the area headquarters, and timely random inspection by the group company for annual selection. , the Group Company's Corporate Culture Construction Committee selects and commends "Advanced Units for Corporate Culture Construction" once a year. Sub-branch companies, regional headquarters, and project departments are responsible for summarizing the experience of project corporate culture construction and recommending and reporting advanced units according to the situation.
5. Planning details
(1) Project overview
1. Project background;
2. Basic information about the project;
3. Project objectives and tasks and main contract performance content;
4. Key and difficult tasks of the project;
5. Project corporate culture construction promotion leading group and functions;
6. Overall plan for project corporate culture construction.
(2) Execute MI manual, concept shapes quality
1. Demonstrate and determine the guiding ideology of project construction
On the premise of following the group’s philosophy, focus on safety , quality, efficiency, environmental protection, construction period and other project key points, highlight the project characteristics to demonstrate and determine the guiding ideology of project construction, unify the value orientation of the project and employees, and guide all project work.
2. Combining ideological and political work with targeted propaganda and implementation of ideas
(1) Situation and task education before starting work. Focus on educating employees on the corporate purpose of "doing the hardest work and delivering the best", explaining the project's overview, significance, construction arrangements, and social conditions and people's sentiments where the project is located to employees, so that employees can understand the upcoming tasks and strengthen the urgency of the project. sense of mission, be prepared, and do a good job.
(2) Hard work education in construction. Focusing on the benefit concept education that "efficiency is the prerequisite for enterprise growth and prosperity", we clearly explain to employees the spirit of hard work, simplicity, diligence and thrift, hone the will to work hard, inspire the spirit of hard work and selfless dedication, and enhance project innovation. efficiency, promote the long-term development of the enterprise, and increase employee income.
(3) Education for overcoming dangers in decisive battles. Focus on educating employees on the corporate mission of "overcoming dangers and creating tomorrow", clarifying to employees that the difficulties and pressures encountered when construction enters a decisive battle are greater than usual, and strengthen employees' establishment of scientific construction, courage to fight hard, and decisive battles to win. confidence and determination.
(4) Continuous combat education before withdrawal. Focus on education on the concept of responsibility of "striving for excellence in everything", clarifying to employees that paralysis is easy to occur when the project is in the final stage, strengthening awareness of construction deadlines, and spiritual education on continuous battles to win, strengthen safety work, and maintain team stability. Finish quickly.
(5) Safety, quality and environmental protection education throughout the entire process. We focus on educating employees through the safety concept of "continuously improving our safety and health environment", the quality concept of "doing the hardest and delivering the best", and the environmental protection concept of "building green projects" to clearly explain to employees the importance of safety, quality and environmental protection. The premise and foundation for the sustainable development of society and enterprises and the realization of personal value by employees, promote the enterprise spirit of "precision, sincerity, better and newer", firmly establish the awareness of safety, quality and environmental protection, forge corporate brands and create corporate reputation .
3. Interpret the concept through practice
Through the practice of project corporate culture, use the project’s excellent behaviors and employees’ advanced deeds to interpret the concept, enhance employees’ concept value recognition, and deepen employees’ concept understanding.
4. Prepare the project team manual
Based on the group and project guiding ideology, project goals (overall goals, construction period goals, safety goals, quality goals, environmental goals, efficiency goals), engineering The main content is the overview, team of participating units, corporate image terms, employee oaths, etc.
5. Flag-raising oath
At 7:30 on the first Monday of every month, all employees will be organized to hold a ceremony to raise the national flag, the head office flag and the group flag. The employees will be uniformly dressed and lined up. During the formation, a flag guard was designated to raise the national flag and play the "National Anthem" first. Then the other two flags were raised at the same time. The whole group sang "Song of the Central Tunnel" and employees faced the flag and took the oath.
6. Carry out special activities
Use media such as the Internet, radio, and columns to use concept stories, reports, symposiums, speeches, etc., and adopt hanging concept pictures, illustrations, We use slogans and other methods to set off the atmosphere, combined with ideological and political work, "three industries" construction and cultural activities for young employees, to effectively carry out concept promotion and implementation.
(3) Implement the BI manual and standardize the behavior of all employees
1. Education and training
Establish the training concept of "training is the greatest benefit to employees". Conduct all-staff training around the project background and significance, project characteristics and nature, corporate philosophy and behavioral norms, construction safety, quality and environmental protection, process operations and requirements, construction schedule control and node goals. Based on the principle of making up for what is lacking, we adopt a variety of methods and process training through different channels to achieve specific training goals, regular work, and enriched content.
2. Integrated management specifications
Establish process management specifications for system management such as personnel, finance, materials, equipment, safety and quality, environmental protection, and performance appraisal.
3. Integrate job specifications
On the basis of clear positions and certification, determine the knowledge and skills required for the position, technical requirements, operating procedures and target responsibilities, and formulate professional ethics for the position Standardize and carry out on-the-job skills training and technical competition activities to establish employees' love and dedication to their jobs and strive to achieve first-class performance based on their positions.
4. Integrate reward and punishment norms
Integrate reward and punishment management norms based on project goals, job specifications, work performance, etc., and focus on the combination of project goals and employee personal goals, as well as material incentives and spiritual incentives. , giving priority to rewards and supplementing punishments, strict assessment, and fulfillment of rewards and punishments.
5. Integrate employee manuals
In line with the principles of practicality, simplicity and ease of remembering, the training, management, positions, rewards and punishments, employee codes of conduct, etiquette and other contents are integrated into the " "Employee Handbook" can also be compiled in conjunction with the "Team Handbook".
6. Insist on speaking before the class and summarizing after the class
With process flow, safety and quality operations, cost control, process connection, etc. as the main content, insist on speaking before the class and summarizing during the class. Guidance and after-class summary.
7. Integrate etiquette norms
Focus on celebrations, commendations, construction completion, press releases, office and employee personal etiquette, combined with safety and quality standards at the construction site, party building ideological and political work, " Regulations and methods on the construction of "Three Works" and cultural activities for young employees, civilized construction, civilized dormitories, etc. guide and educate employees to abide by etiquette and norms, respect local folk customs, carry out corporate and local construction, and build morale internally and image externally. Employees are required to dress uniformly and wear badges during working hours.
8. Integrate news information standards
(1) Establish a project spokesperson system;
(2) Establish project news information and imaging data management methods;
(3) Determine the information content and media to be released by the project;
(4) Establish communication and cooperation with media organizations.
(4) Implement the VI manual and visually display the style
1. Project area
(1) Caimen ("VI Manual" B506, 507, below both refer to the manual). Colorful gates and road signs will be set up on important traffic sections leading to the project construction site, especially when entering the construction pipe section and the station. Caimen Cross Beam independently designs large-scale spray painting according to the characteristics of the project. Example: The logo on the front is China Railway Tunnel Group in the upper row, and the ×× project management department/site is on the lower row; the logo of China Railway Engineering Corporation in the upper row on the back (China Railway Engineering is on the lower row) has the courage to make leaps and pursue excellence.
(2) Fence (B506). The horizontal couplets of colorful gates with fences refer to the above. See B506 for content and screen. Add content on owners, design, supervision, head office, etc., as well as group concepts, image terms, etc. based on actual facts.
(3) Knife flag (B111). Four-color sword flags will be installed on both sides of the road leading to the site and the station, on the fences of the office and living areas, in construction areas and major events.
(4) Road signs (B801, 802). Set up at road intersections, regional boundaries and related places.
2. Office area
(1) Logo and name recognition. Arrange the project name plate and Party Working Committee name plate vertically in a conspicuous position in the project management department. Example: Logo (red) China Railway Tunnel Group Co., Ltd. ×× Project Department, with blue letters on a white background, or a bronze medal; "China Railway Tunnel Group Co., Ltd. ×× Project Management Department Working Committee", with red letters on a white background. Facing the nameplates, the project nameplate is on the right and the Party Working Committee nameplate is on the left.
(2) Flag, flag altar (B106). Set up at the project department/site, the flagpole is made of stainless steel and has a maroon marble pedestal. The logo of China Tunnel Group is engraved and gilded on the front of the pedestal. Based on the front of the flag, from right to left are the head office flag, the No. 2 flag, and the group flag.
The national flag is purchased by the project department and work area. The head office flag is uniformly produced by the corporate culture department of the group company. The group flag is uniformly produced by the corporate culture department of the group company and subsidiaries.
(3) Signs, signs, light boxes (B501-B504), indoor image walls (B601). The logo can be produced by the ×× Project Department of China Railway Tunnel Group Co., Ltd.
(4) Signs and legends. Responsibility plates (B602), department nameplates (B603), slogan stickers (B509), ribbons (B604), and safety legends (B701-708) are made according to the actual situation.
(5) Publicity column. The project department will set up a publicity board at an appropriate location, with a length and width of 2.4 × 1.2 meters. The content includes group introduction, project introduction, corporate performance pictures, construction progress, factory affairs disclosure, project renderings, etc.
(6) Conference room. An engraved sticker-style corporate logo and corporate spirit hang on the front wall of the conference room. For example: "The Logo of Perfection and Honesty is Better and Updated", you can refer to the image wall design. Other walls can hang charts such as project image progress, project organization structure, safety and quality responsibility agency, concept map, pictures related to the project engineering, meeting concepts, etc.
(7) Office supplies. Letter paper (B201-B203), note paper (B204), fax paper (B205), document paper (B206-B207), document header (B208-B209), meeting minutes Header (B210), envelope (B211-B214), folder (B215), information bag (B216), made according to actual conditions.
(8) Business cards (B301-B304). , employee badges (B305-306), employee badges (B307), VIP passes (B309), passes (B310), visitor passes (B309), and promotional items (B1001-B1002), all produced according to the actual situation.
(9) Auxiliary graphics (A301-A304), sign stickers (B312).
3. Living area
(1) Road signs (B802). ). Set up in conspicuous places in the living area.
(2) Signs and legends shall be set up according to the relevant contents in the office area.
(3) Publicity boards. Set appropriately to highlight employee code of conduct, learning and training, civilized selection, labor competition, etc.
(4) Concept illustrations, terminology and other content
4. Construction area<. /p>
(1) Name signs
A. Tunnels and underground projects are arranged in two rows above the tunnel, with "×× Project" on the upper row and "Constructed by China Railway Tunnel Group" on the lower row. /p>
B. Bridge. Mark "×× Project Constructed by China Railway Tunnel Group" in a prominent position.
C. Follow the same instructions for other projects.
D. Font. Color. Standard characters, white characters on a blue background or red characters on a white background.
Category E, A, and B projects use the above names. Category Z projects can use "Constructed by China Railway Tunnel Group ×× Co., Ltd." It is recommended to use "Constructed by China Railway Tunnel Group"
F. Completed project name signs (B906) can be used with design permission
(2) Publicity boards, signs, and legends. . Set up according to the relevant contents of the office area.
(3) Car body machinery and equipment (B901-B905)
Clothes and hats. Work clothes (B401-B402) are made according to actual conditions. The color of the safety helmet (B404) is in accordance with the regulations, with "China Tunnel Group" on the front and the logo on the back. The names and logos of red and blue helmets are printed in white; the names and logos of white and yellow helmets are printed in red.
(5) Slogan. The head office spirit, group philosophy, image language, etc. of "Dare to leap forward and pursue excellence" are prominently placed.
(5) Spirit, flag and logo of the head office
1. The project department station and construction site are equipped with publicity signs of the corporate spirit of the head office of "dare to leap forward and pursue excellence". Those who fly the group flag must also fly the head office flag.
2. The "China Railway Engineering" combination logo and the corporate spirit logo of the head office are set up at the entrances and exits of the construction areas of key projects, landmark projects, and urban construction projects. The combination can be changed according to the situation. The head office spirit is in Weibei font.
3. When setting up colorful gates and fences, the corporate logo and corporate spirit of "China Railway Engineering" must be displayed.
4. The start and completion ceremonies of key projects should fully display the "China Railway Engineering" logo, flag and corporate spirit.
5. When publishing news in news media at or above the provincial and ministerial level, put China Railway Engineering Corporation in front of the name of the company. For example, "China Railway Tunnel Group, a subsidiary/controlled subsidiary of China Railway Engineering Corporation".
6. Business cards for leaders at all levels are produced according to the requirements of the head office.
7. The production of promotional materials, souvenirs, gifts, etc. must be marked with the corporate logo and corporate spirit of the head office.
8. When hanging the logo, the head office logo and the group logo must not be on the same level. The "China Railway Engineering" combination logo can be implemented in the style of China Railway Tunnel Group, which can be arranged horizontally or vertically. When combined up and down, the "China Railway Engineering" combination logo is at the top.
(6) Outsourcing team
1. Source control
Incorporate the project corporate culture construction into the contract text, clarify the important contents of the project corporate culture construction and both parties responsibilities, rights and obligations.
2. Mechanism constraints
The corporate culture construction of the outsourcing team and the corporate culture construction of the project shall be planned, implemented, inspected, assessed and commended at the same time.
3. Concept guidance
Under the guidance of the group's philosophy, we highlight the concept of teamwork, integrity, branding, ethics and other concepts to educate ourselves on high-quality projects, establish good reputation, and achieve maximum benefits. 100% enjoyment, 100% risk.
4. Code of Conduct
Standardize the behavior of outsourcing teams and employees through various management systems, and encourage outsourcing teams and employees to abide by the group's employee code of conduct, etiquette standards, and promote the group Flags, singing the song of the tunnel.
5. Visual Unification
The outsourcing team is not allowed to use its own name, flag, logo, etc. during the construction of this project. Relevant operations shall be carried out in accordance with the group's visual identity system manual.
6. Ideological education
Extend the propaganda and ideological education work to the outsourcing team, and carry out targeted situation and task education, legal publicity and education, professional ethics education, and technical and business education.
6. Notes
1. This planning document applies to all engineering projects of the group, and the project elements should be combined according to the actual situation. Projects that are less than one year old can appropriately simplify the content;
2. Based on the principles of standardization, beauty, generosity, and frugality, avoid being too large and comprehensive, and highlight the theme and features, especially when making the visual identity system. Secondary use;
3. Except for safety diagrams, red and blue refer to corporate standard colors;
4. For projects with special requirements or joint construction by owners and local governments, On the premise of respect and consultation, highlight the cultural characteristics of the group;
5. Elements such as party, labor and league organization-related signage and "red flag equipment" that are not specifically included in the VI manual must be adhered to the logo Produced according to the actual conditions and color values;
6. Regularly maintain the facilities and update relevant content
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