Three major incentives to spread your product widely

1. Agent communication

Yang Mi is known as the "Queen of Carryers" and "Queen of Street Photography", and she can cause new disturbances and fashion trends every time. It is said that every time Yang Mi’s airport street photos appear, you can see a certain item selling out the same style quickly. Many brands also value "Yang Mi"'s sales volume and invite her to become their spokesperson.

In addition to celebrities, amateurs can also become super fashion bloggers, as long as you can become an opinion leader in a certain aspect, even if it is within a small scope. Therefore, finding suitable spokespersons and inviting them to join in promotion is the main communication strategy of many brands.

2. Situational communication

The context of communication is also very important. A powerful inducement will be more effective than a catchy slogan.

There used to be a popular brand of stomach medicine called Starshu. Its advertising slogan was this: For stomach pain, acidity, and bloating, use Starshu! Basically, you list the daily stomach problems and put your own brand on them, making it simple and easy to remember. But later Starshu changed the slogan to: medicine of conscience, medicine of peace of mind! After that, he slowly faded out of people’s sight because he didn’t seize the inducement.

The study found that when French music was played in the supermarket, most people bought French red wine; and when the music was changed to German music, most people bought German red wine. So, what kind of incentives should you provide for your product?

3. Frequency of communication

The more frequently a product is used, the more likely it is to arouse people’s discussion. So it’s a good strategy to associate your product with something that people often mention. For example, your product is related to gutter oil, smog, college entrance examination, etc.

Therefore, a very important point in marketing is the frequency of activation. Some people are doing micro-business but are embarrassed to post ads. No matter how many people hate it, the people who make money all year round must be those who often post ads.