Media literacy knowledge

Media literacy refers to people's ability to choose information, question information, understand information, evaluate information, create information and produce information, and reflect information in a speculative way. The following is the content of media literacy knowledge I compiled, I hope you like it!

Content of media literacy

First of all, understand the basic media knowledge and how to use the media;

Second, learn to judge the meaning and value of media information;

Third, learn the knowledge and skills to create and disseminate information;

Fourth, understand how to use mass media to develop yourself. ? Media literacy includes not only the ability to accept media products, but also the ability to look at media content independently and critically and use media constructively. Media literacy is not only the need of using media, but also a part of the quality of citizens in modern society. Some scholars also pointed out that? Media literacy refers to the literacy that people correctly judge and evaluate the meaning and function of media information and effectively create and disseminate information. ?

? The second media age? The concept of ""was first put forward by mark poster, an American media cultural scholar. He thinks? In the field of film, radio and television, a few producers transmit information to a large number of consumers, and the broadcasting methods are strictly restricted. However, with the early intervention of the information superhighway and the combination of satellite technology with television, computer and telephone, an alternative model may lead to the emergence of a system integrating producers, sellers and consumers, and the second mass media era is coming soon. ? The essential characteristics of the second media are two-way communication and decentralization. Take the Internet as an example. Internet? Blog podcast? The opening of the Internet provides a platform for the public to release information. Every citizen is both an audience and a disseminator, and every individual member of modern society is a media citizen. In recent years, all kinds of false news, funny words and spoof pictures have intensified on the Internet. Many experts and scholars have put forward new requirements for regulating network behavior, and the government has also introduced relevant laws and policies. However, the improvement of the public's own internal media literacy is the key.

Knowledge points of media literacy

1. Media refers to the intermediary, carrier, tool or technical means used by human beings in the process of transmitting information and continuing culture.

2. The media literacy that primary and secondary school students should have includes the ability to operate and use, the ability to distinguish information and the ability to develop themselves by means of media. Through media literacy education, on the one hand, primary and secondary school students become people with self-protection consciousness when receiving information, and form critical response ability to information; On the other hand, let them know how to effectively obtain useful and useful knowledge and information when using the media.

3. Media literacy is an extension of listening, speaking, reading and writing skills. Like reading, writing and oral communication skills, it is a kind of ability that individuals must learn in modern society. Schools generally carry out media literacy activities from three dimensions: knowledge, understanding and ability, mainly including real-time information technology education and the development of various media courses.

The development of media can be divided into five stages: oral communication era, written communication era, printing communication era, electronic communication era and information era. Traditional media include newspapers, magazines and television, while modern media include the Internet, e-books, mobile newspapers, digital movies and digital television.

5. Print media mainly refers to the media that use paper printed matter for advertising. Electronic media refers to the media that use electronic technology, electronic technology equipment and their products to disseminate information; Known as? The fourth media? It's online media. The biggest feature of new media tools is strong interactivity and fast information dissemination.

6. 1989 UNESCO held a meeting in Paris to explicitly support media literacy education, thus making media literacy education develop into a worldwide social movement. The earliest country in the world to carry out media literacy education is Britain.

7. 1998, published by Jinan University Press? Quality education library? This is the first set of books on media literacy training in China.

On June 8, 2004 10, the first media literacy website in China was founded and officially opened by the media literacy group of Fudan University.

9. Sofa: The first person to reply. Floor: people who don't even have a bench to sit on. Bambusa: Moderators can also write board pigs. Novice: originally refers to people with low computer skills, and later widely used in real life who are not very good at a certain field. Opposite is the old bird. Irrigation: In the past, it meant posting posts with no reading value in the forum, but now it is customary to refer to the vast majority of posts and replies as? Irrigation? . Diving: people who stay in the forum every day, don't post but read posts, and pay attention to the daily affairs of the forum.

On June 10 and June 10, 2002, the first batch of mobile TVs in China appeared on Shanghai buses.