What are the platforms for new media marketing?

1. Video

Video, audio, and now very popular live broadcast platforms all belong to the video platform method. With the rapid development of the Internet, marketing and promotion methods are becoming entertainment-oriented, and multimedia continues to develop, which is the development trend of the times.

2. Social networking

Social platforms mainly include WeChat platform, Sina Weibo platform, and Q&A platform.

(1) WeChat

As the most commonly used tool for social communication, according to statistics, WeChat has 1 billion daily active users. Faced with such a huge user group, make full use of the WeChat platform , and achieved very effective results. Nowadays, enterprises and merchants will use WeChat for marketing and promotion, such as other functions developed by WeChat, public accounts, personal accounts, WeChat groups, mini programs, etc.

(2) Weibo

Although the activity of Weibo has decreased, it is still the best platform for celebrities to interact. Fans will follow their favorites on Weibo. He is a celebrity idol, so he also has a lot of traffic.

(3) Q&A

The most commonly used Q&A platforms are Zhihu and Baidu Q&A. Products or brands are promoted through consultation and experience exchange among netizens, which is conducive to doing a good job. User reputation.

3. Self-media

We-media platforms include self-media platforms and forums, and self-media platforms are one of the necessary promotion methods for enterprises and merchants. Many self-media platforms are information sources for search engines, so these platforms can often bring considerable traffic to enterprises and merchants.