Tesla will cut prices and compete for more group purchases. It's also cheaper. "New leek" wants to sell cars to stop losses?

"One leek, one leek, how many leeks". This sentence is probably the most common among Tesla owners recently.

Since June this year, 5438+ 10, when Tesla China first reduced the price, the personnel for "leek cutting" have been established. Although Tesla's constant price reduction "cutting leeks" has caused dissatisfaction among old car owners, it has not stopped Tesla from cutting prices and accelerating the pace of harvesting the market. Finally, during the "7+3=8" double festival, Tesla Model3 once again ushered in the official drop.

65438+ 10/0/day, Tesla China official website showed that the subsidy price of domestic Model3 standard endurance upgrade version was 249,900 yuan, and the subsidy price of domestic Model3 long endurance rear-wheel drive version was 309,900 yuan. The two paragraphs are reduced by 2 1.65 yuan and 34 1.500 yuan respectively. You know, the price of Model3 is less than 250,000, which is higher than the recent explosion. 25 1800 "is lower. No wonder Tesla didn't recognize the rationality of Pinduoduo's car purchase at that time. It turns out that it is really for the sake of consumers!

It is understood that this is the fourth price adjustment of Model3 since the release of 20 19. And domestic standard endurance models? 3 After many price adjustments, it has dropped from the initial 355,800 yuan to the current 249,900 yuan, and the price reduction has exceeded 6,543,800 yuan in one year, and the price reduction rate is close to 30%. Even if the price of smart phones is reduced from generation to generation, it is not so big! It is worth noting that many car owners said that they were urged by Tesla's sales staff to pick up the car without knowing it and missed the price cut.

Tao Lin, global vice president of Tesla, responded to the price cut, saying that Tesla's direct selling model makes the price system open and transparent, and consumers will know the price change information at the first time. "Our initial intention is really to hope that consumers can have more cost-effective products, not to maximize their own profits." Subsequently, the Sla official provided two solutions to the car owners who had bought the car: one was to return the car at the original price, and the other was to provide the three-year super charging right for free.

For Tesla's response and solution, it is difficult for old car owners to buy it. For them, three years of free overcharge is nothing more than saving thousands of dollars in charging fees. If you choose to return the car in full, the original deposit will not be refunded, and a transfer fee of 1.500 will be required. In addition, it is stated in the Tesla car purchase agreement that 12 months cannot buy the same car, which is also unacceptable to the owner.

In addition, in the eyes of the industry, although the price of Model3 has dropped to 249,900 yuan, it is still possible to lower it again. Model3, which originally depreciated quickly, still has room for price reduction. How do car owners who have already bought a car accept it? The editor of the automotive professional network noticed that Tesla owners have started selling new cars. The owner said that "the vehicle has only been bought for less than two months, and it is planned to sell it directly and stop the loss in time. Otherwise, it may not even be worth 200,000 by the end of the year. " The owner is not just talking, but really planning to sell the car. At present, it has been in contact with used car dealers, and the Model3 standard endurance version, which has only been used for more than a month, will be acquired at a price of about 230,000-240,000. If the price of Model3 is really likely to decline in the future, then the owner can sell the vehicle at a price of about 230,000-240,000, which is a timely stop loss.

In fact, although Tesla has been called "cutting leeks" since its listing, it has been tortured by various quality problems, but it has not affected its sales at all. According to the data previously released by Tesla, in the third quarter, Tesla * * * delivered 65,438+039,300 electric vehicles, an increase of over 50% compared with the second quarter, hitting a new high again. In the China market, Tesla sold 68,579 vehicles in the first eight months, far exceeding the sales of other pure electric vehicles, and has always occupied the first place in the sales list of new energy vehicles. This time, the price of Tesla Model3 is reduced again, and the ordinary battery life version directly enters the price range of 250,000 yuan, which is tantamount to disaster for Tucki P7 and BYD Han EV, which are also located in this price range. At least in terms of brand effect, Tesla won.

In addition, although the price reduction of Tesla Model3 can easily lead to the dissatisfaction of old car owners, the lower price is easy for more people to accept and it is easier to expand market share, which is not harmful to Tesla itself, and it is also good news for new users who want to start Tesla Model3. After all, cars are cheaper and they can save more money.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.