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How do foreign trade bosses prevent salesmen from stealing customers?
As a boss, I certainly don't want the salesman to take the boss away when he leaves. Leaving your job and taking your customers can happen almost at any time, and it is difficult for us to completely prevent it. However, with so many years of foreign trade experience, I have several skills and methods to share with you:
1. Everyone is different, not all salesmen will take customers away. Some salespeople will do whatever it takes for profit, while some salespeople will guide customers to stay in the company even if they voluntarily go with him. So the gap between salesmen and salesmen is really big. This determines that it is very important for you to choose a salesman. This depends not only on the salesman's ability, but also on his personality. When choosing, many people say that you should be bright in the interview and bright in the interview. But after all, everyone can pretend, and no one will say that they came to the company to steal customers. In such a short time, we often misjudge people, which is normal. What's more, sometimes the recruitment of salesmen is entrusted to the foreign trade manager or HR, so you should read it clearly except the interview. I think with my years of experience, I think I need to see it clearly during the probation period. After all, the probation period is very long, and there is enough time to understand all aspects of a person, such as life, values and so on. For a powerful salesman or foreign trade manager, if there is an opportunity, you must do some background investigation and learn about all aspects of him from others, which will be more objective and fair. Don't be soft on salespeople with personality problems. Otherwise, there will be endless trouble.
2. If it is confirmed that there is no problem with the salesman, then when the labor contract is formally signed, you can sign a customer confidentiality agreement or non-competition regulations, and you may not engage in business related to this industry after leaving your job for several years. If you violate it, you will bear corresponding legal responsibilities. Although there is no guarantee that the salesman will not do it, it makes the salesman have scruples. After all, this is only moral and may be desperate for profit. But if it involves the legal level, after all, the risk is great, so the salesman will not act rashly. The law is no joke.
3. Do a good job of customer management system within the company. Foreign trade enterprises, when conditions permit, assign different people to do customer development, documentation, follow-up, after-sales and other related work. If the salesperson is in one step, it will be easier for the salesperson and the customer to work together. Especially pure trading companies. If the salesman has mastered the factory resources, it is likely to be taken away. Therefore, when a salesman leaves his job, he should have a good relationship with the factory in advance. Clearly tell the factory the seriousness. The boss of the factory will not easily support the resigned salesman, after all, he also needs to consider his own interests.
For on-the-job salespeople, we should always educate them about the dangers of flight orders. Some salesmen are ignorant or don't know that the flying order has touched the legal bottom line. They think it's just a moral issue, and some even think it's just their own revenge on the company. So as the boss himself, I have to knock a few more times.
5. For the important customers of the resigned salesman, the boss or manager also needs to visit the customers frequently. For some customers who have not visited, it is also necessary to strengthen email and telephone contact and strengthen emotional communication with customers. Pay special attention to the customer's movements at the sensitive moment when the salesman leaves his job. Of course, on the other hand, companies also need to deepen their own management. If the products, quality and after-sales service are good, customers will not take them away easily.
6. For the resigned salesman, it is necessary to do a good job of handover. Communicate with the old salesman first, and the customers who have already made a deal and the intended customers should know clearly the stage and situation. In addition, the company also needs to use the name of the manager or boss to formally inform all customers that the salesman has left, to prevent the salesman from leaving and to contact customers in the name of the company.
7. For the resignation of excellent sales staff, it is necessary to communicate in time and properly handle it. Iron camp, running water soldiers. It is also normal for the salesman to resign. There is no need to be too nervous. On the one hand, we can understand the real reason of the salesman's resignation, on the other hand, we can try our best to retain excellent employees and give more support and development space. Such as dividends and decentralization. You can even encourage internal entrepreneurship and do deep bundling.
There are many details. The key is that we still need to constantly strive to improve the talents of various leaders. And constantly promote the development of enterprises, for a few employees or customers, running water is not enough to shake the foundation of the company. So work hard.
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