At the Redmi press conference, Lei Jun publicly declared war on Huawei. Is he a little anxious?

“Winter has come. In 2019, we are about to face the most severe challenges.” This was Lei Jun’s statement at Xiaomi’s annual meeting today (January 11). And just yesterday, Lei Jun publicly criticized Huawei Honor by name. In the past five years, no matter how much my friends and businessmen tried to slander me, I never responded, but this time I was really anxious. In short, I just said one thing - take life or death lightly, and if you don’t accept it, do it! ”

On November 8, Lei Jun was still on the hot search list for a quarrel on Zhihu, denying that he had opened an account on Zhihu, nor had he published anything about “why Xiaomi is not a patriotic brand.”

On January 10, at the Redmi Note 7 launch conference, Lei Jun announced the establishment of an independent brand Redmi. At the scene, former Gionee President Lu Weibing appeared. His latest identity is the vice president and vice president of Xiaomi Group. General Manager of the Redmi brand. At the same time, Lei Jun also declared war on Huawei in a high-profile manner. The media was in an uproar and seemed to have forgotten that Redmi’s independence was the top priority of the Note 7 launch.

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In a market where demand continues to decline, even Apple can’t help but cut prices. On the 10th, Shenzhen Huaqiangbei was exposed to price cuts on some Apple phones. On the 11th, JD.com cut prices by more than 1,000 yuan! >

The iPhone 8 will be lowered to 3,999 yuan, and the iPhone 8 Plus will be lowered to 4,799 yuan. Compared with Apple’s official website, the difference is 1,100 yuan and 1,200 yuan. JD.com said that this price reduction is Apple’s price reduction, and it does not appear to be a limited time. Promotion.

Therefore, if you don’t want to be eaten by your opponent, you have to eat your opponent.

Gionee has collapsed, Samsung has also declined, and the market shares of Meizu and ZTE are also in jeopardy. The leading manufacturers in the market are Huawei, Xiaomi, OPPO, vivo, and Apple. It is against this background that Xiaomi announced the independence of the Redmi brand and hopes to let Xiaomi take off the brand. "Low-end phone".

According to Lei Jun's product line layout, Redmi focuses on low-end and cost-effective products, "pursuing the ultimate cost-effectiveness". Black Shark focuses on gaming phones, and Meitu focuses on women's phones. , and Xiaomi will continue to unswervingly promote global business development, especially in the European market, "not pursuing the best price/performance"

After Redmi becomes independent, Xiaomi mobile phones can put down the burden. We will stick to the price of 2,000 yuan, focus on mid-to-high-end mobile phones, and conduct more exploration and trials.

Is the price/performance ratio a disadvantage for Xiaomi?

We also pointed out in previous tweets, Xiaomi's "high cost performance" and "Internet enterprise" labels have created a good "personality" for the brand, but they have also become the main factors restricting Xiaomi's valuation.