Planning scheme of beauty salon anniversary celebration

The anniversary is a happy day. The first anniversary celebration usually has activities, so there should be an activity planning scheme. Then, do you know how to write the annual celebration plan of beauty salon? The following is my carefully collected beauty salon anniversary planning. Let me share it with you and enjoy it.

Beauty salon anniversary celebration planning 1

Now consumers have become very rational. The era of "one activity, business is _ _" is gone forever. There is no substantive promotion action, and it is often "only promotion without sales". According to the information provided by your store, you should already have a certain customer base and have done many activities before. Therefore, we think that ordinary ways of buying gifts or discounting (for example, adding 30% to the top-up of membership cards in the past) can't really impress consumers, otherwise customers with treatment cards will not delay changing their membership cards.

The following are some suggestions from the perspective of customer psychology and social customs based on our years of experience in planning promotional activities for enterprises. Your store can choose some suggestions to operate or package according to the actual situation.

First, learn from the credit card master and deputy card system and implement the "member registration card" model.

The method is that each membership card can be recharged at the denomination of 10% of the recharge amount of the membership card, and each membership card can handle up to 5 registered cards. Holders of registration cards can enjoy the same treatment as members, but the number of consumption or effective time is directly proportional to the face value. Registered cards can be recharged or overdrawn, and the overdraft limit does not exceed 100% of the face value. The overdraft limit is borne by the main cardholder, and the beauty shop informs the main cardholder to recharge before the value reaches the critical limit according to the sum of the consumption amount of the main card and all overdraft limits, otherwise the use will be suspended.

The advantage of this way is that your members can give away the beauty membership card as a gift (it is different from borrowing the membership card in the process of use, because it is "borrowing" and "sending", which is very different in interpersonal relationship). It can increase cash flow and expand the number of associate members at the same time, which is especially useful for customers who think that their consumption needs are limited but need to improve their interpersonal relationships. For example, people who use therapeutic cards will increase their interest in changing membership cards, and old members will also bring new consumption.

Second, promote the mode of "women spend, men spend".

It is an undeniable fact that the wealth of today's society is still in the hands of men, who are often willing to pay for the ladies they care about or are comfortable, especially in the beauty of women.

Your store can promote the membership card as a gift from a man to his favorite woman (of course, this project must be properly packaged and publicized), thus expanding the customer base and cash flow. You will find that this new customer base is easier to pay the bill than women as long as the sales staff and methods are suitable.

Third, horizontal alliance and joint promotion.

It is to unite clothing, leather bags, shoes and hats, cosmetics and other industries related to customer consumption, and choose a suitable one in each industry to form a business alliance (not too far from the current two beauty shops). As long as the customer becomes a member of one of the members, he is a member of all members of the whole alliance business and enjoys all the benefits provided by the members of the alliance, which is similar to the role of various bank credit cards, but different from the generalization of bank credit cards, more professional and more concentrated in the region.

This can * * * enjoy customer resources, expand prospective customers, reduce promotion costs and enhance the popularity of beauty shops for a long time. This method is not novel, but it is effective in many cities and industries, and different people will have different characteristics.

Fourth, learn from the conference marketing model and promote in-store products such as membership cards through free training and networking activities.

You can often hold some free training seminars or networking activities in your two stores, such as beauty, housekeeping, children's education and so on. Start to mobilize old members to lead relatives and friends to participate, gradually expand the scope, form word-of-mouth communication, and naturally promote the brand concept of the store and you in the event, which can expand new customers and enhance the popularity and reputation of the beauty shop.

These methods do not need huge advertising investment, but more importantly, customer communication and long-term persistence. Of course, with the opportunity of celebration and proper publicity, it can be carried out faster and more effectively. I believe that your store has enough experience to operate advertising mode and storefront activities, so I won't go into details here.

Beauty salon anniversary celebration planning II

First, the theme of the beauty salon's National Day promotion plan: "Colorful National Day, surprise and discount first"

Second, the beauty salon National Day promotion date: September 30th-65438+1October 8th.

Third, the beauty salon National Day promotion plan aims:

1. Improve and enhance the image of beauty salons and enhance their popularity.

2. Expand the business circle and develop more customers.

3. Stabilize customers and improve customer loyalty.

4. Stimulate the turnover and increase the per capita consumption quota of customers.

Four, the beauty salon National Day promotion plan content

1, free gift: during the activity, the first six customers will be given a free experience of beauty projects worth 288 yuan every day, plus some small gifts; In addition, every day before 10, customers get 888 VIP cards and enjoy membership services for life. In addition, they also sent a set of beauty and skin care products worth 488 yuan. Opportunity is not to be missed!

2. Deluxe Spa Package for Two: During the 11-day holiday, I believe many couples plan to travel to any scenic spot or go home for the holidays, but there will still be a few couples staying. At this time, the beauty salon might as well create a luxurious spa for these couples, so that they can enjoy the same treatment at affordable prices.

3. "1+1"joint promotion: the National Day holiday has boosted the consumption of major shopping malls and cinemas, and at the same time, many business-minded businesses will jointly promote some shopping malls or cinemas, so here, beauty salons can also jointly launch a ticket for the latest movie with some cinemas when they spend more than 388 yuan during the National Day; At the same time, it can also be introduced by some well-known clothing stores, and you can enjoy 288 yuan of care when you spend all your money in the beauty salon in 500 yuan.

Five, the beauty salon National Day promotion matters needing attention

1, beauty salons must make reasonable arrangements to create a holiday promotion atmosphere and stimulate customers' desire to buy.

2. Activities can be spread by hanging banners (or _ display stands) in front of the store, distributing activity leaflets, and calling old customers.

3. Set the sales target of the activity, assign corresponding tasks to beauticians (beauty consultants), and reward them according to the achievement rate after the activity.

4. Prepare the marketing speech in advance and deal with all kinds of questions raised by customers.

Planning of beauty salon anniversary celebration 3

Theme: Give back to old customers and welcome new customers; (tentative)

Activity time: one month;

Location: in the beauty shop;

Activity content:

1, the "Friendship" theme card is freshly baked;

2. The treatment card is a friendship card and the membership card is a friendship card;

3. If you bring a friend to recharge, you will give a certain percentage of the original price.

Activity details:

1. If the original member brings a friend to the store to handle the membership business, both of them will enjoy the original consumption of 40% of the recharge amount. Recycle the original membership card and replace it with a "Friendship" theme card for free (the balance of the original card is transferred to a new card), and new members will give it away for free; After recharging, the amount on the card should be more than 3,500 yuan (excluding the balance, that is, the minimum recharge amount per person is 2,500 yuan); It takes two people to handle it at the same time.

2. If the original member brings two friends to the store to handle the membership business, all three people will enjoy "50% of the original consumption recharge amount"; Recycle the original membership card and replace it with a "Friendship" theme card for free (the balance of the original card is transferred to a new card), and new members will give it away for free; After recharging, the amount on the card should be more than 3,000 yuan (excluding the balance, that is, the minimum recharge amount per person is 2,000 yuan); It takes three people to handle it at the same time.

3. If the original customer with the treatment card brings a friend to the store to handle the membership business, both of them will enjoy "the original consumption accounts for 30% of the recharge amount"; Recycle the original customer treatment card and replace it with a "Friendship" theme card for free (the balance of the original card will be transferred to a new card), and new members will give it away for free; After recharging, the amount on the card should be more than 3,000 yuan (excluding the balance, that is, the minimum recharge amount per person is 2,300 yuan); It takes two people to handle it at the same time.

4. The original customer with the treatment card brought two friends to the store to handle the membership business, and both of them enjoyed "40% of the original consumption recharge amount"; Recycle the original customer treatment card and replace it with a "Friendship" theme card for free (the balance of the original card will be transferred to a new card), and new members will give it away for free; After recharging, the amount on the card should be more than 3,000 yuan (excluding the balance, that is, the minimum recharge amount per person is 2 100 yuan); It takes three people to handle it at the same time.

5. A single original member can enjoy a 20% discount when handling the recharge business. After recharging, the amount on the card should be more than 3,000 yuan (excluding the balance, that is, the minimum recharge amount is 2,500 yuan); Replace the friendship theme card for free.

6. A single customer (including an old customer with a treatment card) can get a discount of 10% for membership business, and the amount on the card after recharging should be more than 3,000 yuan (excluding the balance, that is, the minimum recharge amount is 2,700 yuan); Replace the friendship theme card for free.

Single store activity budget:

Budget: 50% of the original members of 100 and 50% of the clients of 100 therapy cards will participate in this activity, so personal business is not included in the budget. Due to incomplete information, the short-term and long-term costs of enterprises are ignored.

1, 30% original members bring one person:

30_2_2500= 150000 (yuan)

2, 20% of the original members with two people:

20_3_2000= 120000 (yuan)

3, one person 30% treatment card customers:

30_2_2300= 138000 (yuan)

4, two people 20% course card stock card:

20_3_2 100= 126000 (yuan)

Total revenue of single store: 534,000 yuan.

Activity form:

The form of activities is mainly promotion, and creativity should be mainly reflected in "theme cards" and the entertainment of activities; Mainly through promotion to attract new and old customers, various forms of publicity and promotion in the early stage of the event will make the event more popular.

I believe your company has a certain position in the hearts of customers, and your company's target consumer group is middle-and high-income people. Member recharge promotion can effectively attract target consumers and develop more potential consumption.

Planning of beauty salon anniversary celebration activities 4

First, the background of the incident is that everyone loves beauty. It is a woman's nature to love beauty. How can I become a beautiful woman? On the second anniversary of its opening, Beijing Beauty Salon specially launched beauty-related activities. Let a woman who loves beauty be beautiful from the heart.

Second, the activity target cash target is 300,000 yuan per store. I hope that the membership card of the treatment card can attract some new guests to join.

Third, the beauty of the theme of the activity begins with "heart"

Four. Activity schedule (1) The preparation stage of the activity is publicity. The purpose is to let all members and cardholders know about this celebration. Promote the celebration through popular posters outside the store. Main items in the activity preparation stage: 1, arrangement of activity time 2, determination of activity venue 3, list of members to participate 4, items needed for the activity.

(2) The implementation stage of the activity

1. Activity time: 9: 00 am-65438+2: 00 pm: 2: 00 pm-5: 00 pm.

2. Location: A store in Beijing. Activity mode: voluntary.

Verb (abbreviation of verb) program: 1, host's opening ceremony 2, manager's demonstration 3, program performance 4, beauty knowledge lecture. 1) What is beauty? 2) What is beauty? 3) How to maintain it? Tell members what beauty is from the heart. From what aspects should we pay attention to maintenance? This will benefit members a lot. The content of beauty knowledge maintenance is chosen by the beauty salon itself, but this content directly determines the future turnover. ) 5. nutritious lunch at noon. 6. During lunch break, members can exchange experiences in beauty maintenance. 7. Beauty class starts at 2 pm. Including action, knowledge and beauty in life. 8. Description of member benefits and preferential treatment. Thank you 10. Closing six. budget

Planning of beauty salon anniversary celebration activities 5

Activity time:

Sponsor: Federal Chunmeiwan Cosmetics Asia-Pacific (Shenzhou) Company.

medium

On the occasion of the 12th anniversary of our college, activities and publicity were carried out around the theme of free teaching "Secrets of Self-Beauty of Women Tribes in Pure Beauty Bay of the Federation". Because this activity fully satisfies the physiology that women in Pan Bo want to master a professional skill to make their appearance beautiful, it will inevitably attract more new customers, and achieve the purpose of improving the visibility of our hospital, increasing new customers without changing old customers and expanding product sales.

This activity is divided into three stages, from the publicity in the early stage of the activity, teaching female tribes how to look beautiful during the activity, to the continuous reporting of typical women after the activity, and making all-round and all-round efforts to make our hospital form an image and the first choice brand among local policy people.

Congratulatory unit: Federal Chunmeiwan Cosmetics Asia-Pacific (Shenzhou) Company, and provided gifts with the total value of the first to third prizes 10000 yuan.

I. Purpose of the event

1. Enhance our senior year and professional popularity in the local area;

2. Increase new customers and retain old customers;

3. Increase product sales;

4. Collect common pictures, create typical celebrities with good effects, and carry out continuous publicity in the later period;

Fifth, the network information of new and old customers, strengthen emotional communication, facilitate invitations, and provide customers with a solid foundation for future conference marketing.

Second, the policy market positioning and description

1, 25-45-year-old women with high income or more money: women who start their own businesses or high-paying things, and women whose husbands start their own businesses or earn high incomes.

2, physiological description: love beauty, save money, covet small self-control, want to master their own professional skills to make their appearance beautiful, and have a high interest in ways to make themselves beautiful.

3, population segmentation and life description policy:

A. Car owners: (entrepreneurial type) have a house, travel outside during the day, often make ends meet by driving in high-end commercial buildings, often socialize in high-end clubs or cafes, and go home at night, leading a disorderly life. Their inner fragility leads them to like watching emotional TV series, watching TV more than reading newspapers. Physiological tendency: I hope my image is as beautiful as my career in Japan.

B. Homeowner: (Dependent) Most of them earn money by their husbands, rest at home or take care of their children, and have a lot of leisure time. Physiological tendency: I am worried about my aging physiology, and I am willing to spend money to make my appearance beautiful.

Spend time and money, spend a lot of time watching TV and shopping, and also like reading modern shopping magazines and harmonious publications.

C. Business supervisor: (senior management type) spends more money in business buildings and cafes and often reads newspapers. Physiological tendency: comparison and follow-up physiology.

D. Architectural clan: (official) schools set up by banks, taxation, industry and commerce, government personnel and private individuals, and often read newspapers and watch TV at home at night. Physiological tendency: I hope my image will be brighter, more colorful, consistent with my professional image and more sexual.

E. Lonely aristocrats and canaries: They spend more on shopping malls, cafes, McDonald's and KFC fast food restaurants, brand-name clothing and toiletries stores, and magazines that like watching TV and shopping to make their faces beautiful. Physiological tendency: at that time, she was fashionable, avant-garde and different, and had her own independent understanding of the beauty of art.

Third, adapt to the clear distinction between TV stations.

1. Autowoman: Traffic radio stations, TV stations, elevators in business buildings are illegally put in, and the business hall is equipped with dm publicity racks, and the coffee shop is equipped with dm publicity racks.

2. Leisure women: shopping life magazines, TV stations, large supermarkets put dm, in-store and out-of-store terminal publicity, dm.

3. Commercial supervisor: newspapers, elevators in commercial buildings are illegally placed, TV stations, business halls are equipped with dm publicity racks, and cafes are equipped with dm publicity racks.

4. Structured women: newspapers, using newspapers, TV stations and cash coupons for dm delivery.

5. Canary and Lonely Noble: Shopping makes magazines look beautiful, large supermarkets send dm, and cafes set up dm publicity racks.

(Note: See the attached table for terminal preset samples, and the TV station launch plan is attached. )

4. Activity strategy: mainly attract new customers and constant old customers by exporting benefits, so as to achieve the purpose of increasing product sales.

1, free to teach "Chun Mei Bay Female Tribe Self-Beauty Cheats";

2. Establish various preferential policies and incentives.

Verb (abbreviation of verb) activity promotion plan

1, pre-event TV promotion (see TV launch plan for details)

2. Preparation before the activity

A. Soft terminal construction: the content training of celebration activities for all employees of the company; Technician "Chun Mei Bay Female Tribe Self-made Beauty Cheats" training; Formulate preferential policies and incentives; Healthy exercise for all employees in the company. (See attached table for training contents)

B, hard end

Create an atmosphere at the end of the scene:

Off-site: 1 large billboard; 200 seven-color balloons; Dm 10000 copies (the department is used for the event site, and the department is used for external launch in the early stage); 40 dm publicity stands (used to set up business halls and cafes); _ Three booths (two off-site and one in-store); _ _ a knowledge lottery questionnaire; Prizes (2 sets of federal Pure Beauty Bay Rose Classic Series worth 1486 yuan; Value120 boxes of federal Pure Beauty Bay Royal spa sunscreen in 68 yuan; 20 boxes of federal Pure Beauty Bay Rose spa cleaning gel worth 96 yuan; 20 boxes of Federal Pure Beauty Bay Rainforest Style Cleansing Germanium Gel worth 96 yuan, which are used by the above prize departments in different places. See attached table for specific distribution), eyebrow clip scissors, nail clipper set 100 box.

In-store: a number of POPs, a number of posters and a booth are hung.

3. Various decorations during the event

A. sp process of out-of-store celebration (before the celebration day)

Number of people, activity content and time

1 The dynamic music activities of the sound engineer before.

2. Opening remarks of the monitor: the company's 12 anniversary celebration and the achievements of 12 years from 9: 00 to 9: 05.

3 Model personnel Model performance 9: 05-9: 20

Introduction of the company where the squad leader works: the questionnaire of work item concern, special item memory and knowledge lottery is distributed from 9: 20 to 9: 30.

5. All employees of the company play "Song of Health" from 9: 30 to 9: 45, and all employees of the company do health exercises.

6 class leader/audience knowledge quiz interaction, live audience impromptu performance 9: 45- 10: 00.

The benefits provided by the company during the team leader's export activities and in-store activities are10: 00—10:10.

8 model personnel model performance10:10-10: 25

9. Corporate work items and special work items consolidate memory again 10: 25— 10: 45.

10 talent and personnel song talent show10: 45—11:05

1 1 master draw, interview the winners in the form of knowledge quiz, and talk about winning feelings. 1 1: 05— 1 1: 25.

Team leader 12 once again output the benefits provided by the company during the activity and the activity time in the store, and announced the end of off-site SP11:25—1:30.

Note: Off-site photographers collected plastic shots and pictures of the whole event.

B. In-store activity flow (time is one month)

The serial number personnel explain the content of the work content.

1. Polite. Welcome to 12 anniversary celebration! Guide into the store

2. Register the preferential policies and information of new customers during export activities at the front desk. And guide the beautiful teacher to talk in detail.

3. Technicians consolidate preferential policies and benefits during the activities, so that the appearance becomes beautiful and the body is cared for.

The technician explained that he had learned a set of professional skills to make his appearance beautiful.

The advantages of teaching "the secret of self-improvement and beauty of the women's tribe in Pure Beauty Bay of the Federation"

Verb (abbreviation for verb) to see the guests off.

Note: This table is for reference only, and this process can be made according to the actual situation.

C. Continue to report afterwards

1, during the activity, complete the specific information of new and old customers, including the identity registration before nursing;

2. Visit old and new customers on schedule, and focus on training those customers who have achieved remarkable results for post-publicity, mainly through newspaper media. (For details, please refer to the TV station launch plan)

Six, TV station delivery plan (see attached table for advertising copy)

1, newspaper media

Pre-event publicity: local mainstream newspapers and magazines that make shopping beautiful. It was launched a week before the celebration.

Time publication layout specification title fee

On Tuesday, the mainstream newspaper A 1 1.5× 13cm is dedicated to making your appearance beautiful 12 years, and making you as wonderful as your career 15000 yuan.

Shopping on Wednesday makes you look beautiful. 6×23cm is self-taught. Profession makes you look beautiful. You can do it yourself! -_ _12 The anniversary of Beauty Academy is free. Professor Yuan, Secrets of Self-Beauty of Women Tribes in Chunmeiwan.

On Thursday, the mainstream newspaper A 1 1.5× 13cm is dedicated to making your appearance beautiful 12 years, and making you as wonderful as your career15,000 yuan.

Shopping on Friday makes you look beautiful. 6×23cm is self-taught. Profession makes you look beautiful. You can do it yourself! -_ _12 The anniversary of Beauty Academy is free. Professor Yuan, Secrets of Self-Beauty of Women Tribes in Chunmeiwan.

After-the-fact publicity: Shopping in local cities makes people look beautiful.

Time specification title fee

Wednesday 1 1.5× 13cm RMB to be determined.

Friday 1 1.5× 13cm to be determined _ _

2. TV station: subtitles are mainly inserted in emotional TV dramas with high local ratings, and the time is mainly concentrated in the evening. It was launched a week before the celebration. The cost budget is 10000 yuan.

3. Traffic radio station: 15 seconds broadcast the draft one day 10 times. It was launched a week before the celebration. The budget is 4000 yuan.

Time 789101121314171819202/kloc.

7:30 10:30 13:30 16:30 19:30

4. Illegal advertisement of elevator: The time period is mainly concentrated in the early morning working hours, and the advertisement is not less than 20 times a day. It was launched two weeks before the celebration. The budget is 3000 yuan.

Five, dm delivery: two weeks before the celebration, in the beautiful courtyard around Chinese businessmen.

Dm publicity stands are set up in business buildings, business halls and high-end cafes in the industry; One week before the celebration, in view of the government structure and the company's newspaper delivery, all brides who get married or plan to get married this month will enjoy the lowest preferential price when they come to our store to spend this dm. _ _ yuan

Seven. cost budgeting

1, Federal Chunmei Bay Support: 1486 Yuan Federal Chunmei Bay Rose Classic Series Guest Pack ×2 sets+168 yuan Federal Chunmei Bay Royal spa Sunscreen ×20 boxes +96 yuan Federal Chunmei Bay Rose spa Cleaning Gel ×20 boxes +96 yuan Federal Chunmei Bay Rainforest Cleansing Gel.

2. TV station fee: newspaper media 38,000 yuan+TV 65,438 yuan+radio station 00,000 yuan+illegal elevator investment 3000 yuan = 55,000 yuan.

3. Terminal production cost: 1 200 publicity panels for large-scale activities, 500 yuan+seven-color balloons, 50 yuan +dm 10000 dm publicity booth, 40 _ _ RMB+_ three booths 100 RMB+ knowledge lottery questionnaire _ _ Zhang 50 yuan+eyebrow scissors nail scissors set1.

4. Other expenses of the band _ _ yuan.

The total cost is 60000 yuan.

enclose herewith

First, the soft terminal construction

1, employee celebration content training;

2. Technician's training on "Cheats of Women Tribes in the Pure Beauty Bay of the Federation to Make Yourself Look Beautiful";

3. Formulate preferential policies and rewards;

4. All employees of the company exercise healthily.

Second, the award setting

2 sets of federal Pure Beauty Bay Rose Classic Series with a value of 1486 yuan; Value120 boxes of federal Pure Beauty Bay Royal spa sunscreen in 68 yuan; 20 boxes of federal Pure Beauty Bay Rose spa cleaning gel worth 96 yuan; 20 boxes of Federal Pure Beauty Bay Rainforest Style Cleansing Germanium Gel worth 96 yuan, which are used by the above prize departments in different places.

Third, the advertising copy department

1, newspaper advertising copy, preset draft

Topic: Self-taught, major makes your appearance beautiful. You can do it yourself!

-_ _ Professor "Self-Beauty Cheats of Women Tribes in Chunmeiwan" is the second anniversary celebration of Beauty Academy/KLOC-0.

Title: Try to make your appearance beautiful 12 years, and make yourself as wonderful as your career.

2. TV plays subtitles

3, radio broadcast draft

4. The elevator violated the advertising script.

V. Copywriting and internal finalization of large-scale exhibition boards for activities

6._ Show copies and preset drafts

Seven, pop, poster copy, the final version.

Fourth, the public relations department.

Public relations principle: based on the principle of mutual benefit, achieve the purpose of bundling sales.

1. Public relations of major commercial buildings: Content: Issue quantitative coupons during the trip, and strive to set up a dedicated pop publicity stand for free.

2、

Establishing public relations with the government:

3. Public relations for the coffee shop: Content: After the trip, free quantitative vouchers will be given in exchange for spending here, and free pop publicity stands will be built for binding.

4. The public relations content of McDonald's Ken and Deji Fast Food Restaurant: After the trip, we will send a fixed amount of vouchers in exchange for the right to spend here for free.

Verb (abbreviation of verb) Public relations content of large wedding photo studio: 1. Provide free information for all brides who get married this month to make them look more beautiful, and strive to set up terminal publicity materials in front of the photo studio; 2. Send quantitative coupons, and bind them with the policy people who spend here.

6. The content of public relations with TV stations: the purpose of sending vouchers to TV stations or mortgaging the expenses of TV stations in this department during the trip.

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