Overview of the China Three Gorges International Tourism Festival

In recent years, relying on the rich tourism resources of the Three Gorges of the Yangtze River, Chongqing and Hubei have held the "China Chongqing Three Gorges International Tourism Festival" and "China Yichang Three Gorges International Tourism Festival" locally, achieving good economic benefits. .

In 2009, in order to integrate tourism resources and optimize the golden tourism routes of the Three Gorges of the Yangtze River, Chongqing and Hubei determined the most win-win tourism development concept for cooperation in the context of the "Three Gorges of the Yangtze River Regional Tourism Development Plan" . The two places have decided to end the independent festival pattern of "You live at the head of the Yangtze River and I live at the end of the Yangtze River". Starting from 2010, the National Tourism Administration took the lead and the two provinces and cities jointly organized the "China Three Gorges International Tourism Festival" in turn. Festival", unifying the name, edition, theme, slogan and badge of the Three Gorges Festival