What is the Chinese name of CK brand?

Calvin Klein (CK), an American fashion brand, was founded in 1968 by Calvin Klein, a designer of the same name.

Founded in 1968, it is one of the leading brands in fashion design and marketing. Through direct retail operation and huge commodity authorization agreement and network, the main line designer series clothing and other sub-line goods are sold all over the world.

The brand's pure, natural and simple style is a model of modern exquisite design. From clothing, accessories, underwear, perfume to household items, its excellent design and advertisements give people the impression of novelty, boldness and cutting-edge, while being mixed with American freedom and sexiness.

"CALVIN KLEIN has become synonymous with fashion, nature and simplicity. At the same time, we also represent a kind of sexy in a broad sense. Our brand not only affects young people, but also affects people of different ages. "

Founder Calvin Klein

Chronology of events

1968 Calvin Klein, a designer, cooperated with barry schwartz, a childhood friend, and started the career of authoritarian women's coats.

1973 launched a complete series of products for Ms. CALVIN KLEIN's casual wear. The designer Calvin Klein won the American Fashion Critics Award in Huang Fengying, and was the only designer who won the award for three consecutive years.

1974 launched CALVIN KLEIN accessories series, and the designer Calvin Klein won the Huang Fengying American Fashion Critics Award for the second time.

Calvin Klein, the designer of 1975, won the American Fashion Critics Award in Huang Fengying for the third time.

1978 launched Calvin Klein series men's wear and leisure series and Calvin Klein jeans series.

1979 introduced the original Calvin Klein perfume, which was made by the famous actress Ji Bo at that time. The major media published an advertisement for Su wearing Calvin Klein jeans.

1982 launched CALVIN KLEIN men's underwear series.

1983 launched CALVIN KLEIN underwear series.

1995 Established Calvin Klein Collection flagship store on Madison Avenue in new york, USA.

Calvin Klein, a designer in 2000, won a medal at the Seventh Avenue Hall of Fame, the "fashion avenue" in new york.

2006 54 38+0 Calvin Klein jeans opened its first store in China.

In 2002, Calvin Klein underwear entered China and opened its first exclusive store.

Calvin Klein Limited in 2003. Acquired by Phillips-Van Hausen.

Francisco Costa, the creative director of women's wear, launched his first Calvin Klein Collection women's wear collection (spring 2004).

Italo Zucheri, the creative director of menswear, launched his first Calvin Klein menswear collection (spring 2004).

Calvin Klein Pro stretch men's underwear series was launched in 2004.

In 2005, Calvin Klein's handbag accessories series was launched in the United States (design upgrade)

In 2006, CFDA awarded the 2006 Ladies Designer Award to Francisco Costa, the creative director of Calvin Klein Collection.

In 2008, PVH acquired Calvin Klein clothing and accessories licensing and business group from Warner Branch, and launched Calvin Klein Performance women's clothing series in the United States.

CFDA nominated Francisco Costa, the creative director of Calvin Klein Collection Women's Wear Collection, as the 2008 Women's Wear Designer.

Calvin Klein underwear company first launched underwear tailoring specially developed for Asian women in the Asia-Pacific region.

In 2009, CFDA awarded the 2009 Men's Designer Award to Italo Zucchelli, creative director of men's wear of Calvin Klein Collection.

20 10 held a large-scale fashion show for Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans for the first time in Shanghai, and held an after-show party that night to celebrate the release of Calvin Klein X underwear.

20 1 1 Open CALVIN KLEIN's official Weibo.

20 12 launched Calvin Klein Performance women's sportswear series in Asia for the first time, and launched Push Positive women's underwear series in China. The advertisement was led by supermodel Lara Stone.

20 13PVH acquired Warner Branch, and directly managed and operated the global business of Calvin Klein jeans and Calvin Klein underwear. ck Calvin Klein changed its name to Calvin Klein Platinum Label.

20 14 open CALVIN KLEIN official wechat

Calvin Klein Jeans has launched a new cut designed for Asians in the Asia-Pacific region.

PVH resumed Calvin Klein Performance's retail business in Asia and directly managed and operated the business. It cooperated with Alibaba and officially opened in Tmall Tmall.com.

20 15 spring Calvin Klein jeans advertising blockbuster starring internationally renowned musician Justin Bieber and supermodel Lara Stone.

Product series: high-end women's wear, high-end men's wear, jeans, casual wear, socks, underwear, pajamas, swimsuits, perfumes, glasses, home accessories, etc.

Design style: simple, sexy, American relaxed and elegant.

CK is a designer brand. However, there are several series with very different levels under CK.

Calvin Klein Collection advanced ready-to-wear collection truly represents the design and quality of CK.

Calvin Klein Platinum is an advanced leisure and formal suit.

CK jeans and CK underwear are popular brands, similar to GAP and Uniqlo.

CK perfume CK watches, designers certainly make more products to sell.