Planning scheme of new year festival activities in residential areas

In order to ensure effective activities, it is usually required to make an activity plan in advance, which has the characteristics of clear content and clear steps. So what kind of activity plan is good? The following is the planning scheme of the new year festival in the community that I have compiled for you, for your reference, hoping to help friends in need. Planning scheme of the New Year Festival in the community 1

1. The purpose of the exhibition:

Inherit the traditional Chinese folk culture and stimulate the economic consumption during the Spring Festival.

improve the environment and quality of citizens' purchasing new year's goods, and meet citizens' one-stop shopping needs. Focus on displaying famous products from all over the country and promoting enterprise products and brands.

enrich the life content of the communities around the new city and bring convenience to the residents.

To lay a foundation for sales and investment promotion in Xindi City and gather popularity.

second, the exhibition time:

to be determined

exhibition place: Hua Mao 1958 Square

third, the exhibition theme:

2xx New Year Taobao Food Festival

fourth, the organization:

Organizer:

Organizer:

Fifth, the exhibition content: < The organizing committee organized on-site Spring Festival couplets, a thousand yuan gift package lottery, the God of Wealth to give out red envelopes, and the annual taste of glutinous rice balls.

VI. Exhibition scope

1. Drinks: all kinds of wine, white wine, yellow wine, fruit wine, health drinks, fruit juice drinks and lactic acid bacteria drinks; Tea, etc.

2. Foods: all kinds of famous and excellent new foods, green foods, cereals, oils, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, roasted nuts, local products, agricultural products, etc.

3. Daily necessities: household appliances, kitchen and bathroom appliances, ornaments, cosmetics, leather products, daily commodities, plastic products, hardware and electrical appliances, firecrackers and fireworks, festival supplies, kitchen utensils, intelligent toys, etc.

4. Gifts: all kinds of gift boxes, floral potted plants, paper-cut calligraphy and painting, strange stones and jade articles, etc.

5. Clothing category: bedding, clothing, shoes and hats, etc.

6. specialties: Wuxi specialty sauce ribs, oil gluten, steamed buns, vegetarian cakes and Huishan clay figurines;

7. Imported goods: special foods from all over the world;

VII. Activity Form

1. Thousand Yuan Gift Package Lottery: Customers can get a raffle ticket from the merchants for free after shopping in 5 yuan. A raffle ticket can participate in a raffle. You can get two raffle tickets when you buy 1 yuan, and so on, the more you buy, the more you get.

2. Free Spring Festival couplets: Calligraphers of Calligraphers Association are invited to write Spring Festival couplets on the spot to send Spring Festival couplets. Send it as soon as the shopping is over xx yuan.

3. The God of Wealth gives out red envelopes: The first 2 customers who come to the New Year Fair every day can get a red envelope for free. Remarks: each person is limited to one red envelope, which may contain a blessing, a couplet, a yuan or a greeting card.

4. I'll pay for your shopping: the organizer randomly finds a customer who is paying the bill, and as long as the customer answers a simple question about this year's New Year Festival within 3 seconds, the bill can be exempted.

5. Large-scale group purchase: make a catalogue of new year's goods and send it directly to units and enterprises, which will promote group purchase while promoting goods.

6. Artistic performances: lion dancing, guzheng playing, pipa playing and singing representative songs of the Spring Festival.

7. Cut window grilles: teach the skills of cutting window grilles on the spot.

8. Enjoy free New Year snacks such as glutinous rice balls and spring rolls.

VIII. Publicity Plan

This year's New Year Shopping Festival will focus on publicity and speculation in advance, and link the media resources in the same city to attract potential consumers around the new city and even the whole city to the maximum extent.

publicity methods: hard and wide activities, dynamic reports and topic hype.

1. Network: Post on the websites of major forums to expand the publicity.

2. Print media: advertisements can be placed in Anqing Evening News, Xin 'an Evening News and Anqing Radio and Television News or a large number of dm single pages can be placed

3. Vehicle carriers: buses and taxis put advertising information

4. Posting of community posters: posters will be tailored for this year's New Year Shopping Festival to increase market attention and accumulate popularity for this year's New Year Shopping Festival.

5. planning scheme of the new year festival in the air glider community 2

1. purpose of the event

the spring festival is the warmest and most solemn festival in China. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of shopping. Seek pleasure and joy in leisurely shopping, and welcome the arrival of the new year in shopping. Today, with the vigorous development of e-commerce in our county, we should make full use of this traditional festival to create an online shopping festival, gradually change people's consumption concept, and promote the development of e-commerce and increase farmers' income. With the theme of "developing e-commerce and prospering local economy", this New Year Festival aims to provide Zhuanglang people and even the whole country with a county-level online shopping platform integrating procurement, entertainment and consumption through the exhibition form of "New Year Festival", and at the same time build an online trading platform for the vast number of agricultural special products enterprises, distributors and consumers, promote the two-way circulation of "online goods going to the countryside and agricultural goods entering the city" and promote the township and village e-commerce service stations. Accelerate the transformation of local business marketing model, lay the foundation for creating a "Zhuanglang model" suitable for developing e-commerce in poor areas, let the people really experience the impact of the network economy, and let merchants really feel that the era of e-commerce has arrived. Now it is not a question of doing or not doing, but how to do it better.

2. Activity time and carrier

1. Time: January 18, 2xx-February 23, 2xx

2. Carrier: Zhuanglang Life Treasure "Save the Mall"

3. Activity organization and requirements

1. Holding a kick-off meeting: tentatively scheduled for January 18 at the new time and space e-commerce training center.

2. The county e-commerce service center is responsible for organizing the stationmaster of each township e-commerce service station and the person in charge of the logistics express company to attend.

3. The township service station is responsible for organizing village-level service points to actively carry out this activity and do a good job in putting goods on the shelves and selling them, so that the transaction volume of village-level service points on Zhuanglang e-commerce platform will reach a certain amount.

4. The logistics express company is responsible for the express service of this event. It is necessary to ensure the circulation of goods quickly, high-quality and efficiently according to the order address of the platform, free of charge for 1.5 kilometers in the same city, and delivery at the best price according to domestic standards for 1.5 kilometers away.

5. Zhuanglang New Space-time E-commerce Company is responsible for organizing online sales enterprises and merchants participating in this activity. It is necessary to register the products provided by enterprises and merchants according to the quantity and price, and all enterprises and merchants should issue written quality assurance letters for the products provided, and actively do a good job in after-sales work of products.

IV. Target audience

Residents in Zhuanglang County, people from other places and people who are concerned about Zhuanglang's economic development.

V. Activity theme

Develop e-commerce and prosper local economy

VI. Publicity slogan

1. Buy new year's goods and go to Zhuanglang Life Treasure;

2. where to find the new year's goods this year, there is everything in the life treasure;

3. Where are the new year's goods? They are all available online and offline.

4. E-commerce is really convenient, and the new year's goods are delivered home;

5. Cheap and high-quality goods are used to grab new year's goods, killing life treasures in a limited time

6. New channels for farmers to increase their income, and life treasures for agricultural goods entering the city

7. Everything is available in supermarkets and shopping malls, but convenience is still life treasures

8. Don't mention big bags and small bags any more, and the goods will flow into the house every year

9. Don't worry about going out, and place an order online to send homesickness

1. This year Just because of the New Year's Festival

VII. Activities

1. Discount roll: save the mall full of 1 yuan minus 1 yuan (coupons can only be used for full reduction activities)

2. Full reduction: full reduction of 5 yuan minus 7 yuan; 99 yuan minus 11 yuan; Over 139 yuan minus 2 yuan (the fee reduction and exemption comes from the lowest price provided by the manufacturer, which is only available to registered users of Life Bao platform and users who follow WeChat)

3. Time-limited snapping: Organize all participating businesses to actively do special discounts to snap up business activities in a limited time according to the nature and classification of products. (Only registered users of Lifetreasure platform and users who follow WeChat)

4. New Year gift package: based on the product combination provided by various businesses in the county.

5. New Year gift certificate: New Year gift certificate is issued to other enterprises, which can be used on Lifetreasure platform through the gift certificate code.

6. Full delivery of red envelopes: 5 yuan red envelopes will be given if you buy more than 5 yuan at one time, and then small gifts (offline users) will be given

7. Flagship stores and e-commerce service points will deliver goods in the same city: flagship stores and e-commerce service points will support delivery in the same city, place orders online, pick up logistics at home, free delivery within 1.5 kilometers, and delivery fees from 1 yuan 1.5 kilometers away

8. Deliver new year goods on behalf of others.

9. Sell new year's goods and send Spring Festival couplets. It can be combined with the culture of going to the countryside to engage in

VIII. Activity promotion

1. WeChat circle of friends:

A. New Time and Space Customer Service Department is responsible for the promotion of WeChat circle of friends;

b WeChat official account's marketing promotion;

c, participating merchants (enterprises) actively participate in (forwarding by friends circle, posting in major forums in Pingliang City, Baidu Post Bar, Weibo)

2, sending leaflets: recruiting part-time employees to send leaflets (the number of part-time employees is about 6 per day). Push: recruiting part-time employees to send leaflets, 65 yuan/day, and leaving contact information, with 2 X-stands, 2 tables and small gifts. The production department is responsible for:

a, product beautification;

b, banner advertising production;

c, check and test the ordering process.

4. Media advertisements: county TV stations and other county media.

5. promotional videos: mobile phone videos and website promotional videos.

6. Public welfare publicity: giving new year's goods to the elderly and cleaning workers.

IX. Preparation for the event

Production Department:

1. Event materials: event theme posters, dm sheets, banners, in-store theme materials, couplets, mascots, product photos, and design before January 2th;

2. The improvement of online stores of merchants and service points, the creation of theme atmosphere of activities, the design of advertising themes, product art design and the setting of discount coupons shall be completed before January 22nd from the date when the scheme is established.

Ministry of Commerce: a. From the date when the scheme is established; B, collect the required products before January 2th

Operation Department: a, from the date when the scheme is established; B, implement the inventory warehouse and warehouse management; C, the establishment of the venue, set up

customer service department: a, statistics of daily orders; B, count the number of registered users; C. entry of activity product portfolio

X. The activity cost

is estimated to be about 1, yuan, which is planned to be raised by various businesses and supported by the County Bureau of Commerce.

Xi. New Year's goods:

The goods are provided by the merchants and registered in the register.