How to optimize Taobao main image

1. Main picture background

Because the main picture of your baby is competing with some babies nearby, it can make others notice you at the first sight, then That is, your background should be clearly different from others. The more attention you attract, the more likely you will click. After all, this is an era of visual marketing. Everyone’s attention is relatively limited. If you can attract consumers’ attention, you will achieve initial success. Of course, the background of the main picture of the baby must be consistent with the product itself. Don't try to impress people just to stand out, as that may be self-defeating.

Take an air purifier as an example. The main picture of the baby is best to have blue sky, white clouds, green mountains and green water, giving people a fresh and natural feeling, rather than an overly colorful and fancy background.

2. Baby selling point

When your background successfully wins the attention of customers, at this time, customers will come and look at your main picture carefully. At this time, how to impress When users click to enter your page, you need to have enough selling points to attract users' desire to buy. What are users paying most attention to when buying this product? Price, quality, performance and other factors. You must figure this out, as well as the main performance and features of your product, etc., to perfectly combine the needs of customers with the advantages of the product. Go straight to your customers’ pain points, that’s your selling point. It would be better if it has a unique selling point compared to other products.

Take air purifiers as an example. Customers pay more attention to the silent effect and purification effect. Combining the company's product characteristics and customer needs, we launched the four "ultra-quiet, long-life, ultra-purifying, and ultra-energy-saving" products. Great features, directly hitting the pain points of users, and well meeting the needs of users.

3. Is the price of the main picture clear?

The price range is a condition for many people to select products for online shopping. When the product is discounted during the event, writing the price on the main picture can make the product more attractive. The product and price form a sharp contrast, allowing customers to quickly judge the product's cost-effectiveness, effectively retaining customers and facilitating transactions.

Also taking air purifiers as an example, there is a price range of 1120-1380 on Taobao, accounting for about 8%, and we previously targeted 1400. Obviously this group of people did not consider it. , in our evaluation, it is necessary to win over these 8% of the population, so we changed it to 1380. Have you paid attention to these details when setting the price? Reasonable price is also an aspect you have to consider.

4. Does the product have other additional unique services?

The quality and performance of the products on the market today are basically the same. In many cases, the competition is about service. Product quality and performance are important, as are product pre-sales, in-sales, and after-sales services. Many old customers recommend our friends or make second purchases themselves just because of our good service.

Take the air purifier industry as an example. Around January this year, Beijing had particularly severe smog. Customers are very concerned about how many days it takes for the product to arrive, because the earlier they use it, the earlier they will be affected. In response to this situation, we contacted a specialized logistics express company and launched the slogan "Direct delivery to Beijing in three days" to win the trust of customers with service.

During the sales process, we also found that many customers were very concerned about whether the goods could be delivered upstairs, because everyone was at work during the day, and there were only the elderly, women and children at home, and the goods weighed dozens of kilograms after being packaged. It is quite difficult for them to move the products upstairs. In response to this situation, we adjusted the delivery method, changing from the previous delivery to the door of the community to "door-to-door delivery".

5. Watermark production

Many artists should have this experience: after uploading the main picture of the baby they worked so hard to the online store space, they found that the They were openly used by others, some slightly modified, and some even looked exactly like their own drawings. No one was willing to make wedding dresses for others. Although you can apply for a complaint to Taobao, it will take time. During the period of time when it is not processed, the selling point you have worked so hard to create is no longer a selling point, because everyone’s main image is the same, which has a bad impact on the product. Therefore, watermark production is necessary to protect your rights and interests.

There are generally two methods for making watermarks: one is to make the store name and store logo into a PS finished picture, and then combine it with the main picture of the baby, using "copy" and "paste" method. The second is to make the store name and store logo into a "fill pattern", and then "fill" the pattern on the baby's main picture. You can decide this according to your own preference.

Actually, having said so much, in the final analysis it is all about the details of the main picture of the baby. Don't underestimate these detailed services. Many times, customers are willing to buy from you just because you provide such more details and more humane services.