If an enterprise is still working hard on special characters, it will lose more than it gains. Specialization means increased complexity and cost. When these costs cannot be offset by the newly increa

If an enterprise is still working hard on special characters, it will lose more than it gains. Specialization means increased complexity and cost. When these costs cannot be offset by the newly increased customer value, specialization loses its original meaning. (3) Alliance model

It is often difficult for small and medium-sized enterprises to compete with competitors alone and to meet customer requirements in a timely manner. Therefore, alliances have become one of the best ways for small and medium-sized enterprises to survive and develop. The alliance model means that small and medium-sized enterprises form vertical or horizontal alliances with related enterprises in order to better meet customer needs and strengthen their own strength. Alliances include both vertical alliances, that is, alliances with suppliers and vendors, and horizontal alliances, that is, alliances with competitors. Small and medium-sized enterprises may form alliances with large companies and become satellite companies of large companies, stably providing them with raw materials and semi-finished products, or selling products or services, or providing relevant information. Small and medium-sized enterprises often form alliances with enterprises of similar size to carry out joint procurement, joint production and joint sales. Modern small and medium-sized enterprises have enough motivation to adopt the alliance business model. First of all, the alliance can obtain the synergy effect of "1 1>2". After the enterprise alliance, although the total resources have not increased, within the alliance enterprise, due to the sharing of resources and complementary advantages, the original resources can exert double or even multiple effects. As long as the alliance enterprise is selected correctly, managed effectively, and synergistic benefits can be achieved Far greater than the collaborative costs. Secondly, a stabilizing effect can be obtained. The most troublesome problem for modern enterprises is the complex and ever-changing environment they face. A product or service that is hot today may be overstocked tomorrow. The environment that small and medium-sized enterprises face is mainly stakeholders, namely customers, competitors, suppliers, sellers, local governments, etc. When enterprises form horizontal or vertical alliances, environmental variables will be greatly reduced and stability will be greatly improved, thereby enhancing the enterprise's ability to resist risks. Again, a monopoly effect may be obtained. Not only the alliance of large enterprises can form a monopoly effect, but the monopoly effect of the alliance of small and medium-sized enterprises is also very prominent. Since small and medium-sized enterprises are mostly local enterprises, the alliance of small and medium-sized enterprises in a certain industry within a certain region will still form a certain degree of monopoly, and this monopoly may also be supported by the government, because the taxes of these enterprises are The main source of local fiscal revenue. In this way, small and medium-sized enterprises will actively form a stable community of interests with related enterprises and obtain high monopoly profits.

Due to the huge benefits of alliances, small and medium-sized enterprises are forming an alliance craze. But alliances are not a panacea. There are also many companies that have faded out of the market due to discomfort with the alliance. Therefore, when implementing the alliance model, care must be taken not to step into a minefield. First of all, the alliance cannot violate the laws of the market. An alliance is not a tie-up, it is conditional and based, that is, the advantageous resources are owned by the other party and not owned by me, so there is a need for an alliance. Furthermore, alliances can only be joint purchasing, joint production, and joint sales, but cannot be price alliances. The price alliance is very fragile and has no basis. The bankruptcy of several price alliances in China's home appliance industry is a good proof. Secondly, small and medium-sized enterprises must not be captured. Holding refers to relying too much on a certain enterprise to reduce bargaining power and increase business risks. Therefore, small and medium-sized enterprises must strengthen their bargaining power when entering into alliances. At the same time, although the market economy is based on credit, because China's market economy system is not yet perfect at this stage, the credit system has not yet been established, and there are still a lot of corporate dishonesty, the alliance agreement may not be well implemented, and companies must This requires sufficient understanding and preparation.