How to write the 20 17 annual operation plan of e-commerce operation?

First, writing the annual plan of e-commerce operation needs to abide by several simple principles:

First, rationality. Goals can be achieved through hard work, and too high a goal is daunting.

Second, it is challenging. If the sales volume has reached 2 million this year and the whole industry has generally increased by 20%, then the target for next year is still set at 2 million, and there is no challenge. The goal can be achieved by jumping, which is the most feasible.

Third, timeliness. Goals cannot be open-ended, and need to be completed within a certain time point, for example, annual goals are completed within one year, and quarterly goals are completed within repeated months.

Fourth, concreteness. After setting the goal, divide the goal into quarters and months, including category division, what category to do, dresses, pants and bottoming shirts, and how much to set for each category.

Second, there are several grounds for setting goals.

First, refer to industry trends. In the business consultant-market quotation module, there are three years' data of the whole industry, and we can see whether the industry is rising or falling.

Secondly, refer to the situation of the store in previous years. After referring to industry data, it is also necessary to combine the situation of the store in previous years. If last year's store sales were 2 million, this year's goal is 20 million. This span is too big and not easy to operate, and it is really difficult to achieve. It will be better to set 3 million and 4 million this year, which is more in line with the actual situation.

After you have a preliminary idea, you need to fill in the annual product planning form, what products to make next year, plan ahead and fill in the form. Because different categories of store sales have different sales proportions, the supply chain, competitive advantage and resource investment of each category are different. The examples here are divided into five categories, and the corresponding emphasis is different every month.

The annual goal planning includes several parts, one is the annual goal formulation, and the other is the promotion cost estimation. The year includes the activity rhythm planning, which is broken down by month and category, and stipulates the monthly sales volume and promotion expenses, which is conducive to the implementation of specific goals of different categories. The whole e-commerce operation can make use of Nissin's planning function, so that the target plan is in place, the specific tasks are decomposed in place, and the target progress tracking is in place.