Online shop operation plan

Online shop operation plan, opening an online shop is the primary goal, and then the operation. Business plan is a forward-looking plan with sustainable development goals. Through the implementation of the business plan, the goal can be better achieved. The following are some sample articles about the operation scheme of online stores, welcome to read.

Online shop operation plan 1

Taobao store manager

1, responsible for the overall planning, marketing, promotion and customer relationship management of online stores;

2. Responsible for the daily operation and management of online store revision planning, shelf, promotion, sales and after-sales service;

3. Responsible for the daily maintenance of online stores, ensure the normal operation of online stores, and optimize the ranking of stores and commodities;

4. Responsible for implementing and cooperating with the company's related marketing activities and planning store promotion activities;

5. Be responsible for collecting market and industry information and providing effective solutions;

6. Make a sales plan and lead the team to achieve the sales performance target;

7, customer relationship maintenance, handling related customer complaints and disputes.

Customer service personnel

Through chat software, patiently answer all kinds of questions raised by customers, reach a happy transaction between the two sides, and handle order information.

Familiar with Taobao's various operating rules, handle customer requirements, modify prices, manage stores, etc.

Answer customers' questions, guide customers to buy and facilitate the transaction.

Provide after-sales service for online customers, solve customers' problems and requirements in time with a good attitude, provide after-sales service and solve general complaints.

Cooperate with the promotion of the company's Taobao store and independent website, publish advertisements in various groups and forums to promote the store;

Online shop art designer

Main work contents (ps synthesis, color matching and matting must be skilled and experienced 1 year or above).

1, responsible for visual planning, design and product description of online stores;

2. Be responsible for the processing and typesetting of the later pictures of the product model on the website.

Application requirements:

1, loves vision and has a natural sense of touch with design. Pursuing perfection.

2. Have the ability of web page graphic design and graphic design, and have more than one year working experience.

3, familiar with Taobao goods shelves, baby editing and other functions;

4, familiar with dreamweaver, photoshop and other related design software.

5. Good team spirit, patience, serious and responsible, honest and reliable, able to work under certain pressure.

6. Skilled div/css writers are preferred.

Online shop editor

1, responsible for the online store products on and off the shelves;

2. Responsible for the writing of baby description text and picture text of online store products.

3. Be responsible for the conception and writing of promotional activities;

4. Responsible for editing and modifying the product titles of online stores;

* * Logistics personnel

1. Pack goods and products as required, be responsible for logistics matters such as procurement and delivery, and count inventory.

2. Strong customer service awareness and team spirit.

3, can bear hardships, be practical and careful, and can cooperate for a long time.

4. Experience in online shop packaging is preferred.

Description of responsibilities:

1, responsible for goods warehousing, warehousing, delivery and packaging.

2, accurate check bill and commodity number, quantity, etc.

3. Register the delivery record of goods.

4, regular inventory warehouse.

Shop Promoters

1, responsible for optimizing the products in the station and optimizing the product ranking according to Taobao search rules.

2. Be responsible for attracting customers through third-party platforms, including forums and Weibo.

3. Be responsible for exchanging friendship links with relevant stores.

4. Responsible for the registration and contact of Taobao activities.

5. Need more than 1 year Taobao promotion experience.

Online shop operation plan 2 1, product awareness, an operation, you need to know about products, and not only your own products, but also competitors' products. Look at other people's details, selling points, copywriting, headlines, buyers' comments, tap your own advantages and disadvantages, and then go back to optimize your own products.

2, stable traffic, Taobao sells things, traffic is king, whether it is drilling exhibition, through train, taobao guest or old customers, or other means, you must keep your store traffic stable and grow again, otherwise there will be no improvement.

You can see and operate the realizable future. For example, your store now has a monthly turnover of 500,000 and plans to reach 700,000 next month. Where is the extra 200,000? Is it the increase of traffic, the increase of conversion rate or the increase of customer unit price? What methods and means are used to achieve this effect and how to operate it? You should make a detailed list.

4. Cooperate with the company, one operation, no matter what you do, there is no positive response from customer service, no timely delivery, no inventory support, and no financial support from the boss. Everything is empty talk. To ensure kpi, you must ensure that the whole company works together. You must learn to control all this, and you can also write it into your plan.

5, a powerful means of operation, whether you are drilling exhibition, through train or taobao guest, or testing customers, you take over a store, which will bring practical results, otherwise the boss will give you any salary. So you should have your own means and ability to ensure the stable development of the company under your own operation.

Online shop operation plan 3 I. Shop decoration

1. Determine the overall style of the store and do a good job in the planning and design of each area. The overall requirement of storefront decoration is fresh style, concise pages, bright colors and complete functions! (Note: You need to buy Wangpu templates to cooperate with artists. )

2. Refine the contents of the buyer's instructions and try to let customers shop independently. A professional product description is extremely necessary, and baby description is an important reference for buyers to compare products.

3. Make a promotion plan, and write "cash back from favorable comments" and "cash back from purchasing specified styles" on the bulletin board of the store. (Note: I hope the company can give us the lowest sales price/discount, so that we can know how to discount our customers), and buy promotional tools.

4. Related marketing of baby details page: On the baby description page of the product, you can put 3~4 picture links at the same time to attract buyers to click, which belongs to the' related marketing' of baby description.

Second, marketing activities.

1. Identify 3-5 main products first, and give priority to the registration of these products in future activities, so as to attract customers and do related sales well.

2. Cooperate with Taobao's store promotion activities, do a good job in store celebration marketing, offer discounts to the whole audience, set VIP preferential prices, and increase the possibility of its coming to the store next time. (This kind of activity is free, and you can set the VIP discount price directly through profit-making sales. )

3. Spend money on the promotion of taobao guest and the through train, rank the through train through bidding, and plan activities such as gathering cost-effectiveness, so as to introduce traffic. (Note: Taobao promotion is the first choice, because the transaction needs to pay commission! The rule of commission ratio is 1.5%-50%, so it is necessary for the company to give each product the lowest price. The higher the commission ratio, the higher the traffic attracted by taobao guest promotion, which is recommended to be above 10%).

4. Do a good job in natural ranking-optimize products, shelf time, window recommendation, title keywords, collection, store reputation, store rating and service quality. In order to get a good search ranking, every product has been carefully optimized to ensure that the store gets continuous traffic. Pay special attention to

(1) The first choice for keyword optimization is product type;

(2) Product name. The product title is 30 words, and the key words should be used well (note: the key words need to be changed frequently. According to the data analysis, the most popular key words of this kind of products are obtained as the product title. I hope your company will give you the right to change your title at any time. )

(3) Baby Shelf Time and Window Recommendation According to Taobao rules, goods that are quickly removed from shelves will be given priority in search, so controlling the time interval and cycle of each baby shelf is conducive to ranking first in search. If conditions permit, you can use some software that can be put on and off the shelf. It is recommended to put one piece on the shelf for 10 minute, with a cycle of 7 days. (prime time10: 30-12: 00/12: 30-14: 00/15: 00-18: 30//.

5. Data analysis must buy data Rubik's cube and quantum. Monitor the changes of store passenger flow and customers every day and put forward suggestions for changes; Analyze the market situation of health care products every week, understand the market trend, and provide suggestions for product update and promotion in stores.

6. It is also very important to appropriately brush the bill to increase sales and drive the transformation of the store. It is necessary to prepare a single working capital.

Third, the promotion outside the store

1. Forum: The signature map is a legal advertisement and the most effective and attractive method in the forum. It is simple and effective to make beautiful signature pictures and avatars. Slogans, using inflammatory language. Signature files are used for posting and replying, so it is inevitable to post more and reply more.

2. Friendship link: The effect is there, but it is not obvious. It's better to have a business card than nothing: attach one or two business cards to the delivery. If your product is good enough, buyers can also help you promote it.

3. Indirect promotion: Go to various popular forums and make signature documents into attractive slogans and store addresses, preferably professional and product-related. And add friendship links to friends' personal websites and blogs.