Why does Haval h6 have two signs?

At the Shanghai Auto Show in April, 20 15, Harvard brand released the red and blue label strategy, which is a product and market strategy to meet the market demand and ensure the rapid development of Harvard brand. Haval products form a dual product line represented by red label and blue label, and dealers will also be divided into red label dealers and blue label dealers. The positioning of red and blue label products for different market groups is different. Red label products have a flamboyant style, focusing on luxury, convenience and versatility, and positioning the mainstream family; Blue label products focus on cool and novel style, full of sporty modeling, full of sense of science and technology, positioning new young people.

All brands need to evolve, just as everyone needs to grow. But it must be pointed out that evolution not only means growth, but also implies the strategic layout of a brand. During the 20 18 Chengdu Auto Show, the brand of Haval F series was officially released, and the layout of Haval H/F dual series surfaced. The launch of Haval F series is a realistic demand for the rejuvenation of Haval SUV brand, and also a strategic consideration for defending SUV leader the glory of the king. H-series is more practical, favoring home users, while F-series is more inclined to young people's intelligence and technological attributes. The launch of these two brands can make the target customer groups of Haval brand more and wider, because these two series can complement each other well, H series can further increase sales, and the newly launched F series can also contribute a lot, which will play a very important role in consolidating the position of Haval SUV leader. The specific vehicle information is subject to the information published by Haval official website.