Fashion trend story

"Life is a journey ..." —— Lu's classic slogan

LV advertising is still the same.

LV is born as a travel bag maker, and travel is an element engraved in the bones of the brand. Therefore, the theme of a series of LV advertisements is "the true meaning of travel", which is a classic. Take-out bags are LV presbyopia retro series.

The characters in the advertisement are very weak, and what we can feel is the state of people when they travel. This includes a man carrying a suitcase on the platform of the old railway station. You can imagine that he may be a handsome gentleman. A woman was carrying a square suitcase with a beautiful silk scarf on it.

The African series is also a classic in this classic. There are backpackers riding motorcycles on the African grassland-of course, it is impossible for real backpackers to carry such exquisite and expensive suitcases. Couples play chess with Lu Xizi on the African grassland. The most famous is the woman sitting on the top of the LV box. Reminiscent of the famous movie Out of Africa.

The last photo was taken by French national treasure actress catherine deneuve. Many of Denaf's masterpieces are also related to travel, including The Last Subway and Zhina. French brands and French female stars are also a perfect match.

In the advertisement, Denaf sits on two LV antique boxes and rests on the train platform built by the film studio, holding a LV bag in his hand. It's hard to tell whether this is a movie scene being filmed or the moment when Denaf is resting in costume while shooting.

But maybe this is exactly what Lu wants. Big-name stars, classic movies, reality and fantasy, reality and dreams are all in this advertisement. It is precisely because of this that although Lu's presbyopia is vulgar, it is always full of classic charm in many people's hearts.