Yibin, the starting point of the South Silk Road, is known as "half of Gu Rong in the southwest".

Yibin, the "first city on the Yangtze River", is adjacent to Luzhou in the east, Zhaotong in Yunnan in the south, Liangshan Yi Autonomous Prefecture and Leshan in the west and Zigong in the north. Yibin is one of the cities with the earliest development and the longest history in the upper reaches of the Yangtze River. It is a veritable "wine capital of China" and the starting point of the South Silk Road. It is known as "Gu Rong, half of the southwest".

Yibin is a city surrounded by bamboo. The bamboo sea in southern Sichuan is known as "the best in the world", with great boldness of vision and momentum. Huang Tingjian once praised it in the Northern Song Dynasty: "It is magnificent and bamboo waves Wan Li." The natural landscapes here are all in one color, including Shihaidong Township, Bowang Mountain, grand canyon west, Forgotten Valley, Junlian Karst, Junlian Gu Lou Mountain, Baxian Mountain and Qixian Lake, all of which are unique and mysterious, making people linger.

Lizhuang Ancient Town is a famous historical and cultural city in Yibin. Its temples, halls, ancient theaters, ancient streets and ancient residents all reflect the architectural features of the Ming and Qing Dynasties: Huiguang Temple, Jade Buddha Temple, Dongyue Temple and other "nine palaces and eighteen temples" with high ancient cultural value; The spiral spiral hall enjoys the praise of "the worry of beam-column structure, which is quite proud of the contemporary works", and is called the four wonders of the ancient town with "Kuixing Pavilion", "White Crane Window" and "Kowloon Stone Monument".

The residential buildings in xi jia shan, built in the Wanli period of the Ming Dynasty, are surrounded by nanmu and camphor trees, with high walls, magnificent houses, birds and flowers, and a quiet environment. Egrets flock together like white clouds, making xi jia shan a "natural egret park".

Fan Ren's hanging coffin is known as the best in the world and the best in Bashu. The wooden coffin hangs over the cliff, which seems to tell the history of Fan nationality. The patterns painted on the stone wall next to the hanging coffins also reflect the glory of the Fan people. And the fan culture hanging from the cliff may only be known in the bronze drum.

There are also thousands of historical relics of Yibin around the wine city: Jiuzhou Tower, which represents Yibin's wine-making culture in the Song Dynasty and can't survive the storm; The flowing cup pool built by poet Huang Tingjian when he lived in Yibin; The prime minister's shrine representing Zhuge Liang's southern expedition culture; Jinguangdong site and "Longji Stone" site; And Nezha Palace on Cuiping Mountain ...

For thousands of years, Dajiang culture has been infiltrated in the blood of Yibin people. Yibin's great river culture includes dragon worship, respect for the "master of Sichuan", building towers and towns, and dock folk customs. The Sanjiang (Jinsha River, Minjiang River and Yangtze River) culture, which takes accommodating all rivers, rushing endlessly, being open, inclusive, advocating freedom and pursuing truth as its main spirit, continues the connotation of the ancient name Yibin and shapes the temperament and soul of Yibin people.

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The rocks in Xingwen Shihai, Yibin, are a famous lava landscape in southern Sichuan, which is magical, magnificent and magnificent, and it is also an ingenious tourist landscape. It is famous for its peculiar shape and rich content, and it is a wonderful flower in stone culture.

Tea culture is also an important element of Yibin culture. For thousands of years, it has cultivated Yibin people with the custom of planting, picking, making and drinking tea. The South Silk Road and the Tea-Horse Road can be traced here, and the customary custom of drinking tea and the popular tea songs and tea ballads can be seen everywhere.

In addition, as the highlight of Yibin national culture, Miao people have unique costumes, unique folk customs and beliefs. Miao Village, located in Xingwen Shihai, exudes another style and brilliance of Yibin culture all the time.