How to do business to attract customers? Snacks oh

First of all, we must have a shiny storefront image. As a store owner, you must remember that the store image can sell money. However, many shops have some problems, such as the lack of eye-catching signs, and many shop owners do not attach importance to the role of signboards. I didn't know that a big and obvious sign and a brightly colored light box could attract customers greatly.

The second small way to attract customers into the store is to find the right location. Good site selection is half the battle, so if you want to make the business of the store hot and attract more passengers, you must choose the address of the store and make preparations before opening the store, but the rental cost of the store with many people is relatively high, and the investment risk will be relatively high.

The third small way to attract customers into the store is to set up a certain store rest area. Many stores will choose to increase the number of shelves to increase the display when designing store decoration. This will really make your store present more products to everyone, but in this way, the rest area in the store will become smaller, customers will feel crowded when they come in, and the uncomfortable shopping environment will make customers want to turn their heads and leave, which is actually not conducive to the rate of customers entering the store to a certain extent.

The fourth small way to attract customers into the store is to talk about the color window design of the store. Wang Dianbang suggested that the store owner should mainly define the theme of your window, then choose clothes and props according to the theme, and make every detail, and adjust the position and lighting of the model. After that, it may be fascinating to determine whether your window space is three-dimensional, layered, themed and story-telling. Of course, if conditions permit, as a shopkeeper, you can also consider dynamic window or reality show window. Only by designing the window well can you attract more customers.

The fifth small way to attract customers into the store is to retain customers through hearing. Many bosses know the importance of window design and display, but in fact, in addition to vision, hearing is sometimes the key to attracting customers into the store. When to play music, what music to play on holidays, the theme is more attractive. Shops mainly make more efforts in choosing music and combine it with related fashion themes such as dates and weather.

The sixth small way to attract customers into the store is to improve the image of store employees. The image of employees is the image of the store. When recruiting employees, many stores must train their employees in words and deeds and sales reception, but this is not enough. You need to cure it.

When designing a business card for a store, the store may want to design a business card for its employees to enhance their image and give them confidence. With confidence, I believe that the ability of employees will be improved and the service will be improved, which is of great help to attract customers, especially repeat customers.

Extended data

The following laws may help you attract traffic near the store.

First of all, the law of convenience

I wonder if the bosses have ever met pedestrians who came into the store to shelter from the rain and borrow umbrellas to ask for directions when the store was open. Nowadays, many businesses refuse them because of trouble and are unwilling to provide convenience for customers and pedestrians.

In Japan, a shop advertised "free use of garden toilets" on the street, which attracted many pedestrians. Pedestrians come in and out of the bathroom, which keeps customers flowing, and business is naturally getting better and better. This is the law of convenience, convenient for others and convenient for yourself.

KFC and McDonald's are the best examples of the application of the law of convenience: opening the bathroom to the public for free, on the one hand, solves the pain point of passers-by going to the toilet, on the other hand, attracts customers. After all, most people will not leave after going to the toilet, and the business of ordering a drink or hamburger will come!

Store reference:

Toilets, Wifi, leisure facilities, etc. can be opened free of charge in the store, and pure water in the store is also provided to customers or pedestrians free of charge. In midsummer, passers-by are allowed to enter the store to enjoy the cool. These conveniences will give people a very intimate feeling and will naturally attract many customers.

Second, the scarcity law.

As the saying goes: things are rare, and people tend to cherish and cherish those things that are hard to get. Just like when the new Apple mobile phone is pre-sold, there are always some die-hard Apple fans who will queue up in advance to book it.

The law of scarcity also makes me deeply touched. I went shopping some time ago, and most of the clothes in offline stores are similar. But when I visited a brand store, the clerk told me that there were only a dozen pieces of this dress in Henan Province, and it was a limited edition, so I wouldn't worry about hitting the shirt when I wore it on the street, so I bought it without hesitation.

Store reference:

Nowadays, many chain clothing stores are implementing differentiated competition, weakening the homogeneity with their peers' products, such as "the exclusive distributor of xx brand in a city" and "the exclusive store selling xx clothing in a city" and so on. This will give customers the impression that there are scarce products in the store, and naturally they will feel that the products in the store should be complete, so they will naturally choose your store when buying in the future.

Third, the law of influence

The influence of the store directly determines whether customers choose to enter the store for consumption. Dear bosses, when you are shopping as an ordinary consumer, you pass by a store. What influenced you to walk into this shop? What influenced your purchase decision?

For example, a photo of a delicious dish will attract you into a restaurant, and the personality of the model in the window of a clothing store will also attract you into the store. This is the law of influence.

Nowadays, many online celebrity stores have played all kinds of new tricks on the influence law, but all of them are unique store decoration design style, novel service personnel dress, and careless menu copy. They attract passers-by into the store to experience consumption through sensory stimulation of sight, hearing and smell.

Store reference:

Therefore, our stores should make full use of sound, images, pictures, characters and colors to influence pedestrians and attract customers to shop.

Fourth, the first law

No store is very popular as soon as it opens, and the popularity of the store needs to accumulate over time. In fact, bosses, your store doesn't need to be the best in the country or the best in the whole company. You just need to be a leader in your local market. For example, the red flag chain in Sichuan is very regional.

Store reference:

It can be said that every store is surrounded by competitors now. Your store only needs a little better service, a little better products and a little better sales skills. All these "little things" add up, and your store will become the first in the comprehensive strength of the region!