A proposal sponsored by the Ministry of External Relations.

How to write the planning book? Welcome to read the planning book sponsored by the Ministry of Foreign Affairs. Plan sponsored by the Ministry of Foreign Affairs < P > 1. Purpose: To cooperate with the 4th Skills Culture Festival of the College and actively participate in it.

scope: Xiasha area (it can also be developed to Hangzhou urban area).

Second, the advantages of this activity:

This activity is a college-level activity, involving all the teachers and students in our school, with nearly 1, people. It is a very active group and a huge consumer group. For this group of people with similar interests and similar ages, they all have the following consumption characteristics:

1. Consumer groups are concentrated, targeted and consume a lot.

2. Easy to be influenced by the surrounding environment and easy to guide consumption.

3. It is easy to form a tidal current and radiate to the surrounding areas quickly.

4. Strong receptivity, especially for new things.

Third, the merchant compensation plan

Remarks on the name form

1. The company appears as a sponsor on the leaflet or distributes the company's leaflets at the same time. This project can be independent

2. Brochure promotion If the company has a self-improvement brochure, it can help distribute it provided by the merchants themselves

3. Poster promotion The merchants appear as sponsors on the poster. It can also be printed with the company logo, and can be designed by the merchants themselves

4. If there is a Yi Labao promotional merchant, it can be designed and provided by the merchants themselves on the day of the event

5. One or two posters of some sponsors can be posted on the exhibition board, and this board will not be affected by the publicity of other organizations

6. Publicity column Publicity sponsor's leaflets and posters will be posted in the publicity column of the school and apartment by our association. It will be updated once.

7. Banners can be hung in apartments and school hallways with the characteristics of merchants, which can't be commercialized.

8. Balloon banners can be hung in apartments and school hallways with the characteristics of merchants, which can't be commercialized.

9. Websites can be integrated into the company culture in the website reports of this event. The best merchants have electronic materials.

1. Radio stations can publicize the company's capital. The expected information can be broadcast in the school radio station column, and some publicity funds are required

11. The on-site show can introduce the sponsors on the spot, and the merchants need to provide some physical objects and materials

12. The publication promotion is of historical value to follow up the report in the voice of the publication society

13. The prizes are sponsored by the company or can be printed with patterns, which are well-known across regions

14. The products are promoted by the company. Products can be used as the only designated supplies for this activity. Sponsored products must meet the needs of the site.

15. Staff supplies publicity staff can wear clothes with the logo of the merchant for work, and on-site props and other items can be sponsored across all activities of the Association this semester.

16. Consultation points can be set up two days before the publicity activities and on the day of the activities to receive students' consultation. Therefore, it is better for your company to give some money back to the consultants.

17. On the day of the promotion event, you can make a promotion on the spot and charge some extra venue fees.

18. On-site publicity party can be decorated with props printed with merchant characteristics and can also play some small games with company characteristics.

19. Guest speeches Your company can send representatives to participate in our activities. And you can speak on stage as a guest during the event, preferably at the beginning or in the middle

2. During the on-site thank-you event, the company name appears in the form of oral thank-you, and the host, performer, The effect of propagandizing business slogans and slogans by players is very obvious

21. On the day of the questionnaire survey activity, a questionnaire survey can be conducted at the information desk, and it is better to have a lucky draw

22. When necessary, major media in Guangzhou can be invited to interview and sponsor a large amount of money

23. The image planning company can discuss and cooperate to plan an image show both inside and outside the school after this activity. However, the expenses are extra

IV. Promotion methods of merchants in our hospital:

1. Banners are hung one week before the teaching aisle and apartment aisle are sensational until the end of the activity, which is clear at a glance and lasts for a long time.

2. Poster promotion: Large posters are posted in all publicity columns of the school, which are passionate, energetic, fresh and elegant. Under the condition of ensuring the promotion of related activities, Paste it twice a week before the activity, and put it on the major publicity columns of Hangzhou Vocational College and the publicity columns of student apartments (our apartments are in the living quarters of science and engineering and media respectively, so that we can publicize these two schools). Located on roads and dormitory areas with a large population inside and outside the school, it is recommended that the company participate in the design of posters and leaflets and make them by itself, in order to achieve the best and most comprehensive effect on the company's publicity.

3. Distribute leaflets to every dormitory in each dormitory area. Distribute leaflets twice in the previous week. The image of the distribution company will be in close contact with everyone. The leaflets can be distributed together with the leaflets of the merchants.

4. Put one display board in the dining hall of the apartment and one in the basketball court.

5. The product exhibition will be held in the exhibition venue outside the activity venue for a small-scale exhibition of the company's products. On the day of the event, the company's products were displayed, attracting the attention of people in school and passers-by. It is suggested that the company prepare audio-visual products with company characteristics for live broadcast in order to achieve the best effect.

6. The first three days of the on-site introduction of the show activities have a good publicity effect and vivid images. If there are handsome guys singing and beautiful sexy girls sending orders, the effect is even better. This method has been proved to be remarkable.

V. Guidance materials on sponsorship

1. Be familiar with your own school and your own association.

2. Collect information about recent activities inside and outside the school. By collecting this information, you can know which companies are interested and which companies are not.

3. after locking in the company, first get a preliminary understanding of the company and seek topics and cooperation points.

4. prepare more materials before departure, which can be the good side of the same kind of activities at school or some historical classics of the association.

5. Choose your partner well, and it is best to pull sponsorship in groups of 2-3 people at a time, with men and women matching. Separate work: who takes notes, who explains and who answers questions.

6. Choose a good route, specify the company address (it is best to go to more than one place at a time), and make an appointment with the person in charge of the company by phone first.

7. Go out and get sponsorship. Except for sponsorship, your actions and actions represent the image of the association, so pay attention to your words, deeds and costumes.

8. The biggest wealth of sponsorship is not that you can get sponsorship, but that you can get in touch with a company or even the top management of a company. Understand their operation and thinking. Then turn it into a planning book sponsored by the Foreign Affairs Department of your experience and wealth.

A new semester has begun, and everyone is intoxicated with the joy of meeting new students again, and the Foreign Affairs Department of our student union is going to start a new semester.

Since our senior has graduated, all the important cadres of the International Liaison Department have been re-elected. Of course, our work experience is not enough, and we can only make progress slowly under the guidance of our predecessors and our own exploration, but I believe our ability will soon adapt to the work of the International Liaison Department.

our main job this semester is to help school activities and other sponsors. This requires our efforts:

activity planning book catalogue:

1. Preface

2. Market analysis

3. Activity introduction

4. Publicity plan

5. Budget

6. Appendix and remarks

1. Preface

as an endorsement of youth. Easily influenced by the surrounding environment and easy to guide consumption; It is easy to form a tidal current and radiate to the surrounding areas quickly; Strong receptivity, especially for new things. June this year is the best time for activities, product promotion and image planning. Because college life has entered the right track, everything is relatively smooth, and there is less homework in this month than in other months, so there will be more time to organize and participate in activities, not to mention that the school activity month is completely open at this time, which is very active. In this golden month of publicity, which organization takes the lead in planning creative activities, which organization can establish a good public image among freshmen, and which company can do the most effective publicity this month, which will surely occupy this large market with over 2, people faster. Therefore, the Foreign Languages Institute carefully planned this party! The organization of this activity is not only based on the experience of successfully holding the party in the first three years, but also passed the analysis and discussion of the student affairs office and the preparatory Committee of the student union, which is very authoritative. Besides, this activity is the most distinctive and biggest sensational activity of the School of Foreign Languages. It is the signature activity of the Foreign Languages Institute and the highlight of this academic year, so it has been highly valued by the Youth League Committee and the leaders of the Institute and given great support and help. In addition, this activity has also received the help and participation of the brothers' student unions, associations and student organizations in our school. At that time, it will definitely make the participants feel refreshed.

2. Market analysis (advantages of investing in university activities)

1. Compared with TV, newspapers and media, publicity in schools is cost-effective, and the best publicity can be achieved with little money.

2. School consumption is geographically concentrated, with strong pertinence, and product brands are easy to gain popular support. If the company can carry out publicity in this environment, the effect can be imagined.

3. If conditions permit, merchants can also establish a long-term friendly and cooperative relationship with our student union. For example, planning a party once a year will deepen the popularity of merchants inside and outside the school and even radiate to universities on Xuefu Road, which is of great long-term significance!

4. Convenient application for activities: Merchants must go through a series of applications to engage in publicity or promotion activities in colleges and universities. By cooperating with our Foreign Languages Institute, your company can get the approval of the school conveniently and quickly, and get the strong cooperation and cooperation of our college and various departments.

5. Efficient and cheap publicity: We have accumulated a lot of publicity experience in previous school activities, and a strong publicity network in the school can achieve good publicity results in a short time. And there are enough human resources to complete publicity activities for your company!

6. More than 1, people will know about this activity, and at least 5 people will be able to participate in it (not too many people can enter because of the limited space), and it will be widely circulated in colleges and universities.

7. If this kind of activity can be successfully held again, we will plan more activities in the second half of the year, and its grand occasion will be unprecedented. As a key shot, this activity has far-reaching significance and unlimited business opportunities!

III. Introduction to the activity

1. Purpose of the activity:

This activity is a large-scale characteristic activity aimed at enriching campus culture, invigorating campus atmosphere and enhancing the popularity of the college.

2. Organization:

Organizer: School of Foreign Languages, xx University of Science and Technology

Co-organizer: Students' Union of each college, association

Sponsor:?

3. Activity time:

2*-5-16, 7: pm? 1: 3

4. venue:

school auditorium

5. activity process (plan)

4. publicity plan

1. time and effect of the project

banners

are hung one week before the activity in the teaching building and the school corridor until the end of the activity, which is clear at a glance and lasts for a long time.

Poster publicity

Posting posters in all publicity columns of the whole school can reflect the interests of sponsors while ensuring the publicity of related activities. Publicity column of student apartment. It is suggested that the company should participate in the design of posters (exhibition boards), leaflets and programs in order to achieve the best and most comprehensive effect on the company's publicity.

exhibition board

three days before the activity, put an exhibition board in front of the dining hall and in Teaching Three, which is eye-catching and not influenced by any other organization's publicity. This board is exclusively owned by the student union of our college.

Publicity of foreign schools (sponsorship fee is sufficient) With the progress of publicity in schools, synchronous publicity of foreign schools will be carried out, posters will be posted in the main publicity columns of brother universities, and leaflets will be distributed to their students. About three days before the event, the company image will be promoted to universities on Xuefu Road.

the website

activity plan will also appear in such places as? China blog? 、? World manager blog? 、? Zhenjiang home? On websites with strong regional influence.

school media: school radio station, it is suggested that the company should bring its own 1-2 minute recorded program and broadcast it in the radio station; All relevant information has been prepared for publication typesetting

II. Remarks on the name form

Naming right? Sponsor? Naming, etc. Only when the total amount of sponsorship is more than half can you have the naming right (5, yuan)

The company appears as a sponsor on the leaflet or distributes the company's leaflet at the same time (the project can be independent and provided by the merchants themselves)

The merchants appear as sponsors on the poster. The company logo can also be printed (the merchants can design it by themselves)

Some sponsors' own 1-2 posters can be posted on the exhibition board (this board is not affected by other organizations' publicity)

Publicity leaflets and posters of the sponsors are advertised. We post

banners in the publicity boards of schools and apartments. Banners with the names of merchants can be hung at the event site and in the school corridor.

The information about the company can be broadcast on the school radio station column (additional publicity funds are required).

The prizes are sponsored, provided or printed by the company.

The products of the company can be used as the only designated products for the event (the sponsored products must meet the needs of the site).

The staff can wear clothes printed with the logo of the merchant to work, and the props on site can be used for this project.