Zhao deeds

Established in 1838, China Time-honored Shuangcheng is an excellent manufacturer specializing in traditional folk cakes and moon cakes. It is called the golden "national" moon cake, which is a national intangible cultural heritage and originated in the Kangxi period of the Qing Dynasty. At that time, Guo, Du and Lin, three apprentices of Taiyuan pastry shop, once missed the time because of drinking too much. They saw that the good cake powder was fermented too much and were afraid of being investigated by the shopkeeper. Master Guo quickly mixed the mixed dough into the fermented flour, added sesame oil and caramel from Lu, and made a new pie. Unexpectedly, this kind of pie was welcomed by the people as soon as it came out. It has been popular in the market ever since. This kind of moon cake is called "Guo" moon cake to commemorate the drunken master and apprentice.

It is understood that 1985, when Zhao took over, Shuanghe was just a small state-owned store, with only 1000 yuan in the account and 56 employees. Fixed assets are just an earthen stove. In the past, the Mid-Autumn Festival only sold 30,000 to 40,000 Jin of moon cakes at most. Zhao sold1.2000 Jin in his first Mid-Autumn Festival, and the doubler saw hope. Conscience makes snacks, personality makes food. There are 800 employees and more than 600 mobile breakfast service cars every day, providing breakfast service for 6,543,800 people. People affectionately call them "Little Braid Breakfast Car" and "Mama Zhao Breakfast Car".

Zhao, who wears a braid and a red rope, has the same entrepreneurial enthusiasm as the sea. According to the master of Double Synthesis, since 1997 was successfully transformed into Taiyuan Double Synthesis Food Co., Ltd., Shanxi Double Synthesis Food Science and Technology Research Institute, Shanxi Double Synthesis Industry and Trade Co., Ltd. and Shanxi Mei Sen Kaiser Food Co., Ltd. have been established successively, which have absorbed more than 2,000 laid-off workers, owned modern factories, more than 200 chain stores and more than 500 breakfast shops, and changed from famous and excellent products to national cultural heritage of major supermarkets in China.

Zhao has a characteristic in doing business, that is, deepening management, creating excellent quality, not looking for the market from the mayor, making snacks with conscience and making food with personality. Zhao has carried out activities such as "taste first, buy later" and "manager presents himself" to invite the public to "criticize" and "criticize" moon cakes.

As early as 1988, Shuangcheng invited local representatives of industry and commerce, quality inspection, sanitation, epidemic prevention and consumers to repeatedly criticize Shuangcheng moon cakes from the professional perspective of various departments and absorb improvement opinions from various departments and angles. In order to provide consumers with high-quality services, double synthesis absorbs the strengths of others. From product quality to product packaging, the production of traditional products has become more scientific, reasonable and modern. In the market competition, the number of employees has gradually increased from 56 to more than 2,000, and the capital has increased from 1 10,000 yuan 30 years ago to the highest annual turnover of10.2 billion yuan. Today, Taiyuan double synthesis is no longer.

Every morning, people can always see a double-synthetic green nutritious and healthy breakfast car, steaming milk, soybean milk, steamed bread and so on at the corner of the intersection. These breakfasts always make people anxious to keep warm.

In 2007, Shuangcheng took the lead in launching 100 mobile breakfast service car. After nearly eight years of development, it currently has 800 employees and more than 600 mobile breakfast service vehicles every day, providing high-quality breakfast service for 6,543,800 people. People affectionately call them "Little Braid Breakfast Car" and "Mama Zhao Breakfast Car". Love led Wenchuan Baby to comfort the martyrs and set up Mama Zhao's love canteen, which has taken care of 2 1 1 students and1teachers in Maoxian disaster area for nearly a year. According to the relevant file clues, the soldiers were divided into five roads to find and let 32 anti-Japanese heroes return to their hometowns.

Why do entrepreneurs engaged in folk snacks care about the placement of children in disaster areas and heroes of anti-Japanese martyrs in old areas?

In the words of Zhao, the chairman of Shuangcheng, "a man's enterprise should first be a lover's enterprise. When one party is in trouble, no matter how difficult we are, we should face the difficulties, lend a helping hand, help the needy and express our affection. Our happy life today is the result of countless predecessors' bloody battles, which was exchanged with life and blood. We can't forget those people who are unknown and have the courage to devote themselves to building a harmonious country. "

The Wenchuan earthquake that occurred on May 12, 2008 touched the hearts of people all over the country. 14 in may, employees of Shuangcheng donated 48,000 yuan, together with Shuangcheng food with a value of14,000 yuan, which was sent to the disaster area in Sichuan at the first time through the Red Cross Society of Taiyuan. A few days later, she took the lead in paying a special party membership fee of 5,000 yuan, and all party member donated 3 1 0,000 yuan, which was sent to the Organization Department of Taiyuan Municipal Committee again to help support the construction of Wenchuan disaster area.

At noon on August 6th of that year, when it was learned that 2 1 1 children in Maoxian disaster area were going to Taiyuan for re-study, and accommodation was difficult on the campus of the Provincial Communication University, Zhao rushed to the Communication University without eating, saying, "Double comprehensive training is not a show, and I don't want anything in return. I just want to do something practical for the children in the disaster area."

Zhao, who is highly effective, means what he says. She led the staff in Shuangcheng to take the initiative to contract the meals of 2 1 1 students and 10 teachers, and set up the mother Zhao's love canteen to serve the students in the disaster area for nearly a year. Zhao treats 2 1 1 students as his own children, and gives them birthdays and cakes. When she learned that Aji's mother, a female primary school teacher, was knocked off a cliff in the Wenchuan earthquake, she found it several months later. She and Aji went to the quiet top of Wangshu Mountain, knelt down to pay homage to Aji's mother, made a wish, made a toast, set the table, paid homage to the dead, and recognized Aji as her daughter. She led Aji to Beijing to watch the Olympic Games, which deeply warmed Aji's heart and made 2 1 1 students and 10 young teachers deeply feel the broad feelings of Shanxi Zhao's mother. ...

When the trains of students in the disaster area began to return to school and bid farewell to the children with tears, Zhao traveled for five years in a row, visiting the children in the disaster area with double synthetic employees and exquisite moon cakes.

"Heart is the disaster area, aid Qiang township students; Warm Maoxian County spreads true love on earth. " This is the gratitude of Maoxian county government on behalf of Maoxian people to Zhao in Wenchuan disaster area. Hong Qiang and this flag can't express the gratitude of the Qiang people. Qiang people call her a "living bodhisattva", and Qiang people affectionately call her "mother Zhao" ...

On the eve of the Spring Festival in 20 12, located in the depths of Lianhua Rock Cliff in Tongyu Town, Zuoquan County, local entrepreneur Gao Naiwen and local farmers found a stack of yellowed files in the abandoned cliff Curie-1939 Death certificates of 32 anti-Japanese martyrs in the First Division of the Eighth Route Army. In order to find the hometown of heroes as soon as possible and let 32 anti-Japanese heroes return home as soon as possible, Shuanghe mobilized employees to undertake the heavy responsibility of finding the hometown of martyrs. According to the relevant file clues, the soldiers were divided into five ways to find, and accordingly set up a search group and a condolence group.

On March 5, 20 13, the reporter attended the launching ceremony of the Martyrs' Home of Shuangquan. On the same day, together with the military column group of CCTV Channel 7, he went deep into Lotus Cliff in Tongyu, Zuo Quan, and participated in the activities of searching for the footprints of anti-Japanese martyrs and the homes of deceased martyrs in the former site of the First Division Health Team of the Eighth Route Army.

As night falls in the depths of Taihang Mountain, Zhao, who has just returned from Beijing, rushed to Lianhua Cliff in Tongyu with his double-synthesized staff, and personally arranged for relatives to find the homes of martyrs who died during the Qingming period. According to the reporter's understanding, the search for relatives lasted for several months, and the soldiers were divided into five roads and traveled all over the hometown of the hero. In addition to verifying many heroes who have been ratified and placed by the state, the soldiers of the 385th Brigade, the 769th Brigade, the 2nd Battalion and the 9th Battalion and the monitor of the 2nd Battalion returned to their hometowns. The source of culture is evergreen, with Guangdong style in the south and golden style in the north. The production technology of "Guo" Jin-style moon cakes declared by double synthetic protection is well-known in the north and south of the country.

In 2008, there were only two national intangible cultural heritage protection projects for moon cakes recognized by the second batch of national intangible cultural heritage: one was the Cantonese-style moon cake production process declared by Guangdong and the other was the Jin-style moon cake production process declared by Guo. Nowadays, from the land of Sanjin to the north and south of the great river, the "double synthesis" of golden cakes has become a member of colorful cakes. "South Guangdong Wind and North Shanxi Wind" is a household name.

In Zhao's original words, "To be an enterprise is to be a culture, and to be a traditional food enterprise should pay more attention to traditional festival culture." Since its establishment, Shuangcheng has been adhering to the core values of "Happy and Delicious Life", established the Food Science and Technology Research Institute, and gathered a large number of high-end professional and technical personnel. It has a modern eco-industrial park covering an area of 150 mu, a green raw material production base and a number of domestic leading automated production lines, realizing fully mechanized assembly lines and aseptic closed production, and professional and technical personnel are responsible for food quality. The professional guarantee of product nutrition and the special preparation of taste are enough to ensure the safety, nutrition and best taste of food. Using modern technology and equipment, the food culture with 100-year history of "China flavor, Shanxi characteristics and double synthetic characteristics" is integrated into the diversified product series that people like to see and hear.

In 2004, Zhao took the lead in publishing the Declaration of Self-discipline of Food Safety Credit in China baking industry. 20 10, the social responsibility report was released for the first time in Shanxi business circles. 20 1 1 the food safety self-discipline book was published for the first time in China food industry. In 20 12, she published the 20 1 1 double synthetic social responsibility report in the Great Hall of the People on behalf of the food industry in China.

Walking into Zhao's office, the reporter noticed Zhao Mofan's post principle of party member: "What you can do today, what you can do right away, what you find difficult, do important things immediately, sort out the cumbersome things, finish them in a limited time, finish the trivial things in time, and do everything carefully." Maybe this is the secret of double synthesis in a hundred years!