What is the difference between WeChat official account and ordinary micro-signal?

The difference between WeChat official account and WeChat: WeChat is a personal account successfully registered through WeChat app. The official WeChat account is an account successfully registered on the WeChat public platform. WeChat official account must use a micro-signal as the administrator account. When logging in to WeChat official account, you must use the administrator account scan code to log in. Wechat official accounts are divided into three account types: service number, subscription number and enterprise number. The official WeChat account is mainly for celebrities, governments, media, enterprises and other institutions to carry out cooperation and promotion business. We can promote brands to hundreds of millions of WeChat users through WeChat channels, reduce publicity costs, improve brand awareness and create a more influential brand image. The slogan of WeChat official account is "No matter how small an individual is, he also has his own brand", which is enough to see its role. Wechat public platform mainly includes real-time communication, message sending and data management. Users can manage fans in public accounts in groups and communicate in real time. At the same time, they can also use advanced functions-editing mode and development mode to automatically reply to user information. Wechat supports fast sending of free voice messages, videos, pictures and texts across communication operators and operating system platforms. At the same time, you can also use service plug-ins such as "shake", "drift bottle", "circle of friends", "public platform" and "voice notepad" to enjoy streaming media content through * *.