Some houses sell well and developers advertise. Why are you doing this?

Through years of development, real estate has formed a mature selling routine, and buyers are often easy to get into it if they are not careful.

At the beginning of the opening, developers often vigorously promote the new product promotion plan through intermediaries, agency companies and their own marketing teams, and vigorously promote it by using online and offline, traditional and new media resources, with the aim of increasing the number of customers and realizing rapid de-chemical after sufficient water storage.

But there is a situation that most people don't understand: when the market is good, new houses will be snapped up, and publicity will increase. There are two situations, one is that the house itself is not sold out at all, and the other is that the house is really sold out. We should carefully distinguish between the two situations.

In the first case, we can understand the marketing tactics used by developers. Often all the good houses are sold, and the houses on the top floor or the first or second floor are not very good to sell. By creating a hot-selling atmosphere and cooperating with the check-out outflow strategy, that is, calling buyers to check out other buyers, and this is the only one who wants to buy as soon as possible. In order to achieve the purpose of digesting inventory one by one.

In the second case, the housing is really good to sell, and even the lottery is used. Just like tens of thousands of people in Chengdu snapped up hundreds of houses, Nanjing froze hundreds of billions of funds to buy 3,000 houses, and the final result must be snapping up. We may not have to doubt this. Then, after adding housing, why should developers continue to invest in advertising fees to continue publicity? We should know that after the new advertising law comes out, developers or intermediary companies will be strictly restricted in using the words "second light" and "daylight", and those who fail to comply will be fined or even rectified. There are only two reasons why developers dare to take risks:

The first is to prepare for the next issue of housing. The sales cycle of real estate is usually divided into several stages. When the sales of this phase are almost the same, the next phase of water storage will be carried out. Developers need to publicize the hot spot in time and create a tense atmosphere through this hot sale. It is recommended that the majority of buyers: our property is very hot, and you should hurry to grab the next house. Even if I have a hunch that this property will sell well in the next phase, in the current situation of strict bank mortgage control, developers also hope that more full-time customers will buy houses and speed up the withdrawal of funds.

The second is to show the strong image of the enterprise. The real estate industry is a capital-intensive industry, and only with a strong background can it gain a firm foothold in the industry. Even when the market is bad, customers will choose powerful real estate developers. At least in the eyes of customers, big developers have strong financial strength and will not run away. They are more willing to buy a house from a big developer. Developers also cater to everyone's needs, even after the sale of real estate, they will spend some money to publicize the strong image of the enterprise, thus bringing good reputation to other projects of the group company.