Explanation of advertising terms

CI is the abbreviation of Corporate Identity in English, which translates into corporate image recognition or brand image recognition. CI, also known as CIS, is the abbreviation of English Corporate Identity Systemt.

CI consists of MI, VI and BI.

? MI (mental identity) Mental identity (enterprise ideology system) refers to the integration of enterprise ideology. Through the business philosophy and practice of the enterprise, we should integrate slogans, beautify posters and carry out ideological education to convey the unique ideological characteristics of the enterprise to the public and employees. Including business philosophy, business purpose, career goals, enterprise positioning, enterprise spirit, enterprise motto, management concept, talent concept, innovation concept, work concept, customer concept, life concept, value concept, brand positioning, brand standard advertising language and so on.

? VI (visual identification) Visual identification (brand vision system) refers to the visualization of enterprise identification (or brand identification). Communicate the personality (or unique brand culture) of the enterprise or brand through the unified, standardized and beautiful internal and external display of the enterprise or brand. It includes two parts: basic elements and application elements. The basic elements refer to: enterprise name, brand name, logo, standard words, standard colors, auxiliary colors, auxiliary graphics, auxiliary ribbons, decorative patterns, logo combinations, slogan combinations, etc. Application elements refer to: office supplies, public relations supplies, environmental display, monopoly display, street signs, uniform ornaments, vehicles, advertising display, etc.

? BI (behavior identity) is the behaviorism of enterprise thought. Under the guidance of enterprise thought, it conveys the management characteristics of enterprises through various internal and external behaviors of employees and various production and business activities of enterprises. Including cadre education, staff training, rules and regulations, quality management, code of conduct, recreational activities, public relations activities, public welfare activities, brand promotion and so on.

LOGO is a sign.